With AI agents in content marketing reshaping strategies, new content formats emerging, and Google’s constant algorithm updates, the industry is taking a bold turn.
This shift makes it the perfect time for marketers to adopt AI in content marketing and integrate them into their workflows.
Today, there are tools that provide end-to-end support throughout your content marketing workflow. These agents help with everything from research and ideation to creation and performance analysis.
So, if you’re looking for ways to automate content marketing using AI agents, keep reading to learn more about:
How AI agents work for content marketing tasks and their framework.
Different types of AI agents in content marketing.
Different uses of AI agents in content marketing workflows.
Benefits of AI agents in content marketing
How Chatsonic fits into your content marketing strategy.
Best practices for implementing AI agents in your content marketing strategy.
Understanding AI agents in content marketing
AI agents in content marketing are sophisticated software programs that use artificial intelligence to handle specific content-related tasks independently.
These digital assistants go beyond basic automation by learning from interactions and adapting their responses based on your content marketing goals.
In fact, 68% of businesses see an increase in content marketing ROI thanks to using AI.
That’s because AI agents act like dedicated content marketing team members who work around the clock. They process information, make decisions, and act based on predefined rules and learning patterns.
Simple reflex agents automatically trigger actions like posting content when specific conditions are met, ensuring timely content distribution.
Model-based reflex agents adapt strategies based on an internal understanding of user behavior, optimizing content delivery times and AI-generated output.
Goal-completion agents focus on achieving marketing objectives, such as increasing traffic or engagement, by aligning content strategies with set goals.
Learning agents continuously improve content strategies by learning from past campaign data and adapting to new trends and audience preferences.
Hierarchical agents oversee complex content marketing processes by breaking them into manageable tasks, ensuring alignment with the overall strategy.
Multi-agent systems coordinate multiple agents to handle different aspects of content marketing, from creation to analysis, for a cohesive approach.
Personalization agents deliver tailored content experiences based on user preferences, enhancing engagement and conversion rates.
These AI agents can also work together in a coordinated system.
For example, Writesonic’s AI Article Writer can identify trending topics, pass this information for content development, and then share the finished piece for publication through a WordPress integration.
Moreover, AI agents differ from simple automation tools because they can make autonomous decisions within their specialized domains.
They analyze patterns, learn from outcomes, and adjust their strategies accordingly, making them valuable assets for scaling your content marketing efforts.
How AI agents in content marketing work
The framework behind AI agents in content marketing operates through a sophisticated combination of artificial intelligence components.
At its core, these agents utilize machine learning and natural language processing to understand and execute content-related tasks.
Core components of AI agents include:
Perception systems for analyzing the content tonality, style, and intent.
Reasoning and interpretation capabilities.
Problem-solving mechanisms.
Responsive action modules.
Memory systems for context retention.
Furthermore, your AI content agent maintains both short-term and long-term memory to ensure coherent content creation across multiple interactions.
Specifically, these agents employ retrieval-augmented generation to access external databases, ensuring that your content remains factually accurate and up to date.
An AI agent’s “brain” typically relies on Large Language Models like GPT-4 or Mistral, which process your objectives and determine the most effective content generation approach.
Consequently, these models can analyze vast amounts of data, identify patterns, and generate content that aligns with your brand voice and style.
How AI agents work in content marketing
Quality assurance components within the framework allow precise control over language, brand voice, and compliance.
This means that when you input your content requirements, the agent processes them through multiple layers.
First, the AI will analyze the request, then plan the approach, and finally, it will execute the content creation while maintaining consistency with your brand guidelines.
Similarly, the framework includes monitoring capabilities that track each agent’s performance and allow you to modify their actions as needed.
This ensures you maintain control while the agents work autonomously to support your content marketing efforts.
Differences between AI agents, chatbots, and multiagents
The right tool for your content marketing needs depends on understanding how AI agents, chatbots, and multiagents differ.
Traditional chatbots operate with predefined rules and scripted responses. AI agents, however, can understand context, learn from interactions, and make autonomous decisions about your content strategy.
A content marketing chatbot can answer simple questions about content guidelines or posting schedules.
But, an AI agent takes this further by analyzing trends, suggesting content improvements, and executing complex marketing tasks without supervision.
Difference between AI agents, traditional chatbots, and multi agent systems in content marketing
Decision-making chatbots vs. AI agents: Chatbots guide users to select blog topics using predefined criteria, while AI agents analyze trends and preferences to suggest tailored recommendations.
Learning capability AI agents: These agents refine content suggestions by learning from engagement metrics and improving recommendations based on user interactions over time.
Knowledge base agents: They synthesize data from reports and trends to develop comprehensive content strategies, identifying key topics and formats.
Task complexity chatbots vs. AI agents: Chatbots automate simple tasks like social media posting, whereas AI agents manage complex campaigns, including content creation and performance analysis.
Multiagent systems take this capability even further by combining specialized AI agents. Each agent handles a specific part of your content marketing workflow.
While one agent optimizes SEO, another schedules social media posts, and a third analyzes performance.
Although AI agents require more initial setup than chatbots, they need less ongoing maintenance.
A chatbot typically needs hundreds of training examples and regular updates, yet an AI agent can learn independently from your existing content and marketing materials.
AI agents are transforming content marketing by offering solutions that improve efficiency, precision, and scalability.
Here’s how they deliver value across key areas:
1. Increased efficiency and productivity
AI agents handle repetitive tasks like keyword research, content drafting, and performance tracking, freeing marketers to focus on strategy and creativity.
36% of AI users finish long articles in less than an hour, and 35% take 2-3 hours. On the other hand, 49% needed more than 3 hours before using AI, highlighting just how much AI can improve efficiency.
With so much time saved on content creation, marketing teams have more time to strategize and optimize campaigns.
2. Enhanced personalization
With advanced audience segmentation capabilities, AI agents analyze user preferences and behaviors to create highly targeted content.
Whether it’s personalized email campaigns or tailored blog recommendations, these tools ensure every interaction resonates with the audience.
For example, tools like Microsoft Clarity’s predictive heat maps allow content marketers to understand their blog performance experience for a user.
Plus, their built-in GPT lets you comprehend this data using conversational AI.
Use of AI agents for content marketing with Microsoft Clarity
3. Improved content quality and consistency
AI agents maintain brand voice and tone while ensuring content is grammatically sound, SEO-optimized, and aligned with audience needs.
For example, Chatsonic’s brand voice configuration allows marketers to input PDFs, external documents, links, or your content guidelines so the AI agent can adapt to your required tonality.
4. Data-driven decision making
Content marketing strategies require data-driven insights based on past performance metrics. You can effectively optimize your content, campaigns, and overall strategy with the right data.
Instead of manually interpreting data from multiple sources, AI agents can streamline this process by analyzing and summarizing all your key data points under a centralized platform.
Plus, these tools can suggest actionable insights based on the data findings.
This way, marketers can save considerable time creating custom reports and make informed decisions that will improve their results.
5. Cost-effectiveness
Automating tasks reduces the need for large teams, cutting costs while maintaining output.
Small businesses, in particular, benefit from AI agents to deliver enterprise-level results within budget constraints.
More importantly, when you have an AI agent like Chatsonic, you don’t need to spend money on multiple marketing tools, making it a perfect choice for startup SEO goals.
Since Chatsonic integrates with popular marketing platforms like Ahrefs, Hubspot, and Google Search Console, your entire marketing tech stack becomes centralized for a seamless, end-to-end workflow.
The role of AI agents in content marketing workflows: 5 different use cases
An AI agent’s ability to analyze data, adapt to trends, and execute tasks autonomously gives marketing teams a competitive edge.
Whether it’s brainstorming new ideas, refining content strategies, or tracking performance, AI agents operate with precision and consistency.
Let’s explore how these agents fit into five critical areas of content marketing.
1. Content ideation and brainstorming
The pressure to consistently produce fresh, engaging content is real, especially when competing with a sea of similar ideas.
Fortunately, AI agents don’t just suggest random topics. Instead, they use a layered approach that combines audience insights, competitor analysis, and real-time trend data to generate timely and impactful ideas.
Here’s how content marketing AI agents enhance content ideation:
Analyzing industry trends
AI agents monitor news, forums, and even social media conversations to identify emerging trends before they peak.
For example, tools like Chatsonic can flag an increase in searches for “AI in eco-friendly business practices,” signaling an opportunity to create authoritative content on this rising topic.
Uncovering content gaps
Manually going through competitor content and keyword research tools to uncover gaps is time-consuming.
Instead, AI marketing agents, like Chatsonic, integrate with tools like Ahrefs and Google Search Console to uncover keywords and identify topic gaps by comparing your library against competitors’ offerings.
For example, here, we asked Chatsonic to identify trending topic clusters related to the latest AI trends:
Identifying topic clusters using Chatsonic AI Marketing Agent
Synthesizing multiple data sources
AI marketing agents like Chatsonic integrate insights from platforms like Google Trends, Ahrefs, and the latest Google Search data.
This means Chatsonic generates ideas backed by solid SEO and audience intent data.
Unlike traditional AI tools like ChatGPT, Chatsonic takes it further by providing real-time, fact-checked insights without manual cross-checking.
2. Research and analysis
Recent studies show that 31% of marketers use AI tools to gather statistics and analyze data.
An AI content marketing agent acts as a dedicated research assistant, continuously gathering valuable insights. These agents excel at processing vast information to identify meaningful patterns and trends.
Some key research capabilities of an AI marketing agent include:
Market trend analysis and prediction.
Competitor content gap identification
Keyword research for SEO
Statistical data compilation
With Chatsonic’s AI marketing agent, we identified keyword opportunities for a blog on “indoor workouts.”
Moreover, it provides a detailed report on keyword search volume, competition, intent, and how to rank for the term.
3. Content creation and optimization
AI agents can create content up to 10 times faster than traditional methods.
While ideation focuses on generating creative topics, research and analysis ensure facts, audience data, and strategic insights inform these ideas.
AI agents act as hyper-efficient researchers, automating complex data gathering and analysis to shape evidence-based strategies.
The best part is that tools like Writesonic and Chatsonic are equipped with quality assurance, allowing for precise control over language, brand voice, and the generation of fact-checked content.
This means you can maintain consistency and factual data while scaling AI content production.
For example, with Writesonic’s AI Article Writer, you can generate an insightful blog in minutes.
All you need to do is enter a few details, including keywords to target, competitor blogs, and additional settings like your brand voice.
AI Article Writer
4. Content distribution and promotion
Effective content distribution requires precise timing and channel selection.
AI content marketing agents streamline this process by automating promotional activities across multiple platforms.
How AI agents streamline promotion:
Automated scheduling:
AI-powered social media tools can identify the best times to post based on audience activity.
They can automate posts across platforms like LinkedIn, Twitter, and Instagram, ensuring consistent engagement without manual intervention.
For instance, Socialsonic‘s intuitive scheduling system allows users to organize and plan their LinkedIn posts. This allows users to maintain a consistent posting schedule, which is crucial for building a strong online presence.
Channel-specific customization
Different platforms demand different content formats.
Fortunately, content marketers can streamline this process with AI agents that tailor the same message to different platforms.
For instance, AI tools can summarize a long-form blog post for Twitter while creating a carousel post for Instagram.
Socialsonic offers an AI-powered carousel creator specifically for LinkedIn, which can transform your expertise into visually appealing content for higher engagement.
Content performance analysis and reporting
A content marketing strategy is incomplete without analyzing performance and reporting on key metrics.
This process is time-consuming. You need to pull data from your core marketing tools, interpret it, and present the findings in tables or sheets, which can be tedious.
Instead, AI marketing agents like Chatsonic take this process to the next level by integrating with tools like Ahrefs, SEMrush, and Google Search Console to deliver reports that marketers can download in a presentable format.
With real-time insights and actionable recommendations, content marketers can save hours on performance analysis and generating reports.
For example, Chatsonic’s Marketing Mode can consolidate data from Google Analytics and CRM tools into unified dashboards.
Below, we extracted data for Writesonic’s blogs through Google Search Console and asked Chatsonic to interpret which topic clusters receive the most traffic.
With these insights, content marketing teams can easily optimize their strategies using data-driven insights instead of guesswork.
In the example below, Chatsonic suggests which blogs need a content refresh based on the Google Search Console data shared earlier.
Best practices for implementing AI agents in your content marketing strategy
Implementing AI agents in your content marketing workflow requires careful planning and strategic execution.
A recent study shows that 67% of companies struggle with AI implementation due to a lack of clear guidelines.
To prevent the challenges of implementing AI agents for your content marketing team, here are some best practices to follow:
1. Start with clear objectives
Before you incorporate any AI agent into your workflow, ask yourself the following questions:
Why do you need AI for your content marketing team?
What do you aim to achieve with the use of AI?
Is there a specific workflow you aim to enhance with AI?
With these questions in mind, you’ll better understand exactly where your AI agent can help you most and what kind of tool you need.
For example, you might already have a strong content-writing workflow but struggle with reporting and analytics.
Investing in an AI writing tool makes no sense, but a platform that automates reporting and content analysis can help.
2. Create detailed brand guidelines for AI tools
To make the most of your AI tools, develop a comprehensive guide that outlines your brand’s voice, style, industry, and target audience.
Include examples of ideal AI-generated content and instances to avoid. This ensures consistency across all materials.
3. Implement human oversight for quality control
Set up a multi-level review system if you rely on AI writing tools for content generation, ad campaigns, or any marketing material.
Start with AI-generated drafts, followed by writer reviews and final approval from senior content strategists. This balances efficiency with quality control.
You can also incorporate AI to check for plagiarism, readability, and SEO for blogs. Have human editors review for brand voice, emotional resonance, and strategic alignment.
4. Integrate AI with your MarTech stack
Ensure your AI tools seamlessly integrate with your existing marketing technologies. This integration will allow for more efficient workflows and better data utilization.
For example, Writesonic can integrate with WordPress for instant publishing–including internal linking through your blog!
5. Upskill your team
Invest in training your marketing team on AI technologies.
Focus on areas like prompt engineering so your team can create adequate instructions for AI models.
Teach your team how to write prompts that generate content aligned with your brand voice and marketing goals. Content marketing teams should also be trained in AI output evaluation to ensure quality control.
6. Balance AI tools with human expertise
Use AI for data-heavy tasks and initial content generation but rely on human creativity for high-level strategy and emotional storytelling.
This combination leverages the strengths of both AI and human expertise.
For example, use AI to analyze trends and generate data-driven content ideas, then have your creative team refine these ideas and add the human touch.
Why Chatsonic is the best AI agent for content marketing
Chatsonic isn’t just another AI chatbot–it acts like a content marketing ally.
Unlike generic AI tools, Chatsonic connects seamlessly with your entire marketing stack, transforming isolated tasks into smooth, automated workflows.
AI agent for content marketing – Chatsonic
Need to create high-ranking content? Chatsonic’s got you covered.
It dives into Ahrefs for keyword research, analyzes your competitors, crafts optimized content, and can even publish directly to WordPress.
And don’t worry about AI hallucinations. Chatsonic relies on real-time web insights to ensure your content and strategies are always current.
The best part is that Chatsonic can switch between OpenAI’s o1 preview, GPT-4o, Anthropic’s Claude 3.5, and Gemini to get the best results for your marketing tasks.
With Chatsonic, you’re not just keeping up with the content marketing race–you’re setting the pace.
AI transforms content marketing by automating tasks like topic research, content creation, and personalization. It helps marketers analyze audience data to tailor content that resonates, optimize SEO, and predict trends.
AI-powered tools can generate headlines, write drafts, and analyze performance metrics, making campaigns more efficient and impactful.
2. What are the five types of AI agents?
AI agents are typically categorized into reactive, limited-memory, theory-of-mind, self-aware, and utility-based agents.
Each type varies in complexity, from basic reactive systems that respond to specific inputs to advanced self-aware systems capable of introspection and strategic planning.
3. What does an AI agent do?
An AI agent operates autonomously to perform tasks, solve problems, and make decisions based on its programming and environment. It observes, processes data, and acts in ways that align with its goals, whether recommending products, optimizing logistics, or interacting with users in customer service.
4. How will AI be used in marketing?
AI will enhance marketing by enabling hyper-personalized campaigns, automating workflows, and delivering actionable insights through data analysis.
It will power chatbots, predictive analytics, and dynamic content creation, helping businesses connect with their audience more effectively while improving efficiency and ROI.
What is outsource content writing?
Outsourcing content writing means hiring external writers to create content for your business instead of relying on an in-house team.
This strategy helps you maintain a steady stream of high-quality content without the overhead of full-time staff.
Outsourcing typically involves:
Ideation and planning: Generating fresh ideas and creating content outlines.
Writing and editing: Skilled writers craft and polish content, including blogs, articles, social media posts, and landing pages.
Visual content creation: Collaborating with designers to produce infographics and other visuals.
And content outsourcing is more common than you might think:
56% of companies outsource content writing. [1]
69% of businesses report outsourcing blog writing helps them publish more consistently. [1]
34% of companies spend $1,000 to $5,000 monthly on outsourced content. [2]
Benefits of outsourcing content writing
Outsource content writing helps you create a strategic, scalable approach to your content calendar, allowing your team to focus on other critical tasks.
For example, if your goal is to publish 30 B2B articles per month, outsourcing blog posts can help you achieve that without overloading your in-house resources.
Some other benefits of outsourcing content writing include:
Cost-effective: You only pay for the content you need, saving on full-time salaries and benefits.
Access to top-tier expertise: Tap into a pool of talented writers with specialized skills, and no geographical limitations.
Faster turnaround: Outsourcing saves time, enabling your team to focus on high-priority tasks.
Consistent output: A steady flow of content ensures your marketing efforts stay on track, even during busy times.
Fresh perspectives: External writers bring new ideas and angles, helping keep your content engaging and creative.
Outsourcing content writing can be a game changer for many businesses, but it’s not the right choice for everyone.
For example, outsourcing writing will be unnecessary if you already have a robust team of in-house writers who can do the job well.
Content optimization tools can automate the writing process if you prefer a more hands-off approach.
Writesonic is a great option for high-quality, fact-checked AI-generated content. It automates blog writing and offers a full range of content creation and SEO tools, all in one platform.
In case you’re still considering outsourced content, here are some signs to look out for:
1. You’re struggling to keep up with content demands
Outsourcing is ideal if your team is constantly behind on your content calendar or you can’t produce enough content to meet your marketing goals.
By choosing to outsource content writing, you can maintain a consistent publishing schedule without overloading your in-house team.
This ensures your content marketing strategy stays on track while freeing up your team to focus on core tasks.
2. You need specialized expertise
Sometimes, your in-house team may lack the depth of knowledge required for specific topics.
Outsourcing content allows you to tap into a pool of skilled writers with diverse expertise. This is perfect for when you have certain content pieces that require an expert opinion or approach.
Whether you need highly technical articles or niche industry content, outsourcing article writing ensures your content is well-researched and high-quality.
3. You want to cut costs
Hiring and maintaining a full-time in-house content team can be expensive.
From salaries to benefits and overhead, the costs quickly add up. Outsourcing writing services allows you to avoid these expenses while still ensuring high-quality content production.
In fact, there is a common misconception that outsourcing content needs is more expensive than an in-house team. However, this is not necessarily the case.
The cost of outsourcing and insourcing can vary depending on several factors, including the task’s complexity and the company’s internal costs.
Plus, with outsourcing, you pay for exactly what you need–nothing more.
4. You want to improve your SEO
SEO is a critical part of any content strategy. However, creating SEO-optimized content requires expertise.
Outsourcing content writing to experienced writers who specialize in SEO can help you achieve better search engine rankings. Working with experts allows you to allocate your resources more efficiently and focus on other important business tasks.
Outsourcing SEO tasks is also great for those who need very specific expertise, such as technical enhancements or off-page help.
5. You need content in multiple formats
If you’re looking to diversify your content, such as blog posts, whitepapers, eBooks, or social media content, outsourcing content writing services can help.
When you outsource writing, you gain access to specialists in various content types without needing to rely on full-time employees.
This way, you can cover all content bases with minimal overhead, plus employees won’t be burdened with extra work.
Should you outsource content writing or keep it in-house?
Here’s a quick comparison between leveraging an in-house team of writers and outsourcing content writing:
Criteria
Outsource content
In-house writers
Quality control
Quality won’t always be consistent
Easier to maintain stringent quality control
Expertise
Access to specialized writers with diverse knowledge
Consistent with company values and brand voice
Scaleability
Easily scale production up or down as needed
Limited by internal resources and capacity
Cost
Generally more cost-effective, especially for specific projects
Higher ongoing costs due to salaries and benefits
Resource management
No need to invest in training and development
Requires continuous investment in skill development
Flexibility
Can hire per project or on a short-term basis
Commitment to long-term employment
AI writing tools are indispensable for in-house content teams. That’s why Writesonic is something you should consider for your tech stack.
Writesonic’s AI Article Writer generates high-quality content quickly, saving time and effort. This allows teams to focus more on strategy and creativity rather than the writing process.
The AI Article Writer can handle a wide range of topics, ensuring comprehensive coverage without sacrificing quality. It is user-friendly, making it accessible to everyone, even those who are not tech-savvy.
Writesonic also helps maintain a uniform tone and style across all content through custom content guidelines and brand voice. It also aids in scaling content production, so in-house teams can meet deadlines more efficiently and manage larger projects with ease.
Here are some details on what outsourcing costs and plans can look like:
Per-word rates can range between $0.05 to $1.00 per word. A 1,000-word article may cost between $50 and $250. Rates can vary based on a writer’s experience and project complexity.
Per-hour rates can range from $15 to $20+ per hour. If a 1,000-word article takes 2 to 10 hours, the cost will be between $30 and $250.
Per-project or per-article rates can range between $100 and $300+ per project. This type of model is ideal for one-time projects like white papers, eBooks, or website copy.
Monthly retainer rates can range from $500 to $5,000+. This works best for businesses that need a consistent flow of content over time.
Step 2: Identify the type of writer you need
Once you’ve defined your content needs, goals, and budget, the next step is to identify the type of writer you need.
Generalist writers: These writers can cover a wide range of topics and are versatile in their writing style. They are ideal for businesses that need content on various subjects.
Specialist writers: Writers with expertise in a specific industry or niche. They are perfect for technical or highly specialized content that requires in-depth knowledge.
SEO writers: These writers are skilled in creating content optimized for search engines. They understand keyword research, on-page SEO, and content structuring to improve search rankings.
Copywriters: Focus on persuasive writing aimed at driving conversions. They are great for creating sales pages, ad copies, social media posts, email campaigns, and other marketing materials.
Technical writers: Experts in explaining complex topics in a clear and concise manner. They are ideal for creating manuals, guides, and other technical documents.
Ghostwriters: Write content on behalf of someone else, often without receiving credit. They are useful for creating content that needs to match a specific voice or style.
Thought leader writers: These writers create authoritative content that positions you as an expert in your field. They are ideal for whitepapers, opinion pieces, and industry insights.
When choosing the type of writer for your outsourced content, consider their expertise as well. Some content pieces may require less expertise, so ensure you don’t overpay for your service.
For example, if you need someone to handle ad campaigns, it won’t make sense to outsource a thought leader writer who will obviously charge more.
Step 3: Develop a content plan
The next step is to create a content plan that outlines your strategy, topics, and publishing schedule.
Start by defining your content strategy, which includes setting objectives, identifying your target audience, and deciding on the types of content you need.
Conduct thorough topic research and create a content calendar that outlines your topics and publishing schedule.
For an organized content planner, consider creating a Google sheet with columns and rows for the task owner, due date, publishing date, current status, and any other details necessary to your scope of work.
Here’s a sample format you can use:
Sample content planner
Your plan should also consist of content briefs that include key points, SEO guidelines, and style guides. Establish a workflow with clear deadlines, review processes, and quality control measures.
Tools like Asana, Slack, and Notion are great ways to manage tasks and store content centrally.
Finally, plan for content distribution and regularly measure performance to adjust your strategy as needed.
Step 4: Vet and select writers
When evaluating potential writers, ask yourself these questions:
Have they produced similar content to what you need?
Do they have experience working with brands like yours?
Can they provide examples of their work?
Do they have a good working relationship with their editor?
What types of milestones do they use to track their content output?
Remember that different writers specialize in various niches.
Determine whether you need a writer with expertise in your industry or someone with a broader skill set.
For example, if you’re in the tech industry, finding a writer with a background in technology can ensure they understand the nuances of your content.
You’ll also need to evaluate the writer’s brand voice. Ensure the writer’s style and tone match your brand’s personality. Review their portfolio to see if their previous work aligns with your expectations.
Also, look for writers who understand SEO best practices, including keyword research, on-page optimization, and content structuring.
This ensures your content is engaging and optimized for search engines.
Here’s a quick checklist so you can easily remember the essentials for vetting writers:
Checklist for vetting outsourced content writers
Step 5: Set clear expectations and deadlines
When you finally have a team of outsourced writers, clearly communicate your expectations, brand guidelines, and content goals to ensure alignment and consistency in your content strategy.
As a best practice, consider creating a common Google Drive folder for your outsourced writers that explains your team’s processes, brand voice and content guidelines, and a calendar defining deadlines.
Be sure to keep everyone in the loop through a common communication channel to avoid slip-ups.
A single trusted source of documentation can help establish trust and clear expectations.
Step 6: Provide necessary resources and support
When you hire new employees, you must invest time in their onboarding by sharing necessary resources and additional support.
The same applies to an outsourced team of writers.
Share insights about your business, industry, and target audience with your outsourced team members.
The more they understand your company, the better they can create helpful content. Ensure they have access to necessary content writing tools, style guides, and any other resources they might need to produce high-quality work.
Step 7: Implement a feedback and revision process
Regular feedback is essential for improving the quality of your outsourced blogging.
So, take the time to provide constructive feedback based on your preferences, audience feedback, and performance metrics.
This helps writers understand your expectations better and refine their content to meet your needs.
You should also establish a streamlined process for revision requests and outsource writers. Consider pairing them with an internal team member responsible for reviewing their work.
Step 8: Monitor progress and content quality
With all these steps in place, always monitor the performance of your outsourced content to measure its effectiveness.
Monitor key metrics such as engagement, traffic, conversions, and ROI to assess the impact of your content creation efforts.
Use this data to refine your content strategy and optimize future content creation projects. These metrics are crucial as they can help you determine whether your investment in outsourcing blog content is really paying off.
Top 10 platforms for outsourcing content writing services
1. Writesonic – Best for in-house content creation and SEO optimization
Writesonic dashboard
Writesonic is the perfect tool for in-house writers who want to speed up their workflow. The platform offers both content writing and SEO optimization tools in one place, so you don’t have to keep switching between tools.
You can generate everything from blog posts to social media posts, and it integrates well with SEO tools for optimizing your content for SERP rankings.
Key features of Writesonic for in-house teams include:
AI-driven content generation: Generate articles, product descriptions, and other content in seconds, tailored to your brand’s voice.
Real-time fact-checking: Unlike other AI content tools, Writesonic and its marketing-oriented ChatGPT alternative, Chatsonic, offer real-time access to verified, fact-checked data. This ensures that your content is accurate and relevant, saving time on manual verification.
SEO optimization tools: Writesonic’s built-in SEO checker helps you optimize content for search rankings, improving visibility and driving organic traffic. It also grades your content and offers suggestions to improve SEO performance.
Content automation: Save time with tools that generate everything from blog outlines to full-length articles, freeing your team to focus on strategy and creative tasks.
Customizable templates: Whether you’re drafting a blog post or creating a marketing email, Writesonic’s templates are customizable to fit your needs, maintaining consistency across your content.
2. Upwork – Best for hiring freelance content writers
Upwork is a global platform that allows businesses to hire freelance writers for various content types.
Whether you need blog posts, articles, website copy, or technical content, you can find writers with expertise in your niche. It’s perfect for businesses that need flexibility and want to handpick their writers.
Key features:
Wide selection of freelance writers.
Ability to filter by expertise, experience, and ratings.
Secure payment system with tracking for milestones.
3. Draft – Best for ongoing content production
Try Draft if you’re looking for a service that provides quick, consistent, high-quality content with minimal management.
Draft a subscription-based service that pairs you with professional content writers for ongoing projects like blog posts, articles, and more.
This is a great choice if you’re looking for a steady stream of content without the hassle of onboarding freelancers individually.
Key features:
Subscription-based model for regular content.
Skilled content writers vetted by the platform.
Simple content request and delivery process.
4. Verblio – Best for niche-specific content
Verblio specializes in providing high-quality, niche-specific content by connecting businesses with experienced writers in various industries.
Whether you’re in B2B, healthcare, tech, or finance, Verblio can match you with writers who understand your field and audience.
Key features:
Writers specialize in a wide range of industries.
High-quality content with a focus on niche markets.
Content creation tailored to specific buyer personas.
5. Fiverr – Best for quick and budget-friendly content
If you’re on a tight budget or need quick turnarounds, Fiverr is a go-to platform for outsourcing content writing services.
This platform is best for small businesses or startups needing affordable and fast content for social media, blog posts, or website copy.
With a wide range of writers available at various price points, you can find someone who fits your project needs without breaking the bank.
Key features:
Low-cost content writing services.
Quick turnaround times.
A wide variety of content formats, from blog posts to product descriptions.
6. Textbroker – Best for bulk content orders
Textbroker is ideal for companies needing to outsource large volumes of content, such as blog posts, product descriptions, or press releases.
Writers are categorized based on quality levels, so you can choose the writer who best fits your content needs and budget.
Key features:
Content available in different quality levels.
Bulk content orders at competitive prices.
Easy-to-use platform with an intuitive interface.
7. ClearVoice – Best for content strategy and high-end projects
ClearVoice offers a more holistic content marketing approach, providing not only content writing services but also content strategy and management.
It’s ideal for businesses looking to build a strong content marketing campaign with a long-term partnership. The platform connects you with a curated network of professional content creators, editors, and strategists.
Key features:
Access to high-quality, vetted writers and editors.
Content strategy development and project management tools.
Ability to scale content teams as needed.
8. WriterAccess – Best for content marketing and scaling teams
WriterAccess focuses on providing businesses with scalable, high-quality content by matching them with professional writers and even translators who understand SEO and content marketing.
The platform allows you to create custom workflows and easily manage multiple projects at once. The platform also offers managed services, where experts handle your entire content strategy.
Key features:
Content creation, strategy, and management in one platform.
SEO-optimized content created by experienced writers.
Customizable workflows and managed services.
9. Copify – Best for all-round digital marketing needs
Copify is a full-service digital marketing agency that offers a range of solutions, including content writing, SEO, PPC, and more.
The platform provides a streamlined approach for businesses looking for scalable content creation without the need for in-house teams.
They deliver tailored strategies that align with your goals and help drive measurable results.
Key features:
Services include SEO, PPC, content creation, website development, and conversion rate optimization (CRO).
Serves healthcare, real estate, e-commerce, and digital marketing industries.
Fast content delivery with a rigorous quality assurance process.
Offers industry-specific strategies for better ROI and audience engagement.
Proven track record with brands like AutoTrader, LookFantastic, and Lyca Mobile.
Copify helps businesses achieve their marketing goals through well-researched, high-quality content and a broad digital marketing toolkit.
Whether you need SEO-optimized blog posts, ad copy, or full-service digital campaigns, Copify provides an integrated solution for scaling your online presence.
10. Contently – Best for enterprise-level content production
Contently is a content outsourcing platform designed for enterprise-level content production. It connects businesses with experienced writers, editors, and creatives to produce top-tier content that aligns with your brand voice.
With content strategy consulting and high-quality content management, it’s perfect for larger organizations.
Key features:
Enterprise-level content strategy and project management.
Access to a curated network of top-tier writers and designers.
Analytics tools for measuring content performance.
Best practices for managing the outsourcing process
Outsourcing content writing can transform your content strategy, but to ensure a seamless and productive partnership, following these best practices will help maximize your results:
Content outsourcing best practices to follow
1. Provide detailed feedback
Clear and constructive feedback is crucial for aligning your outsourced content with your expectations.
Instead, always ensure your feedback is clear and actionable.
Example: “This section may not connect with our audience well. Can you look into more specific industry examples from similar organizations?”
Be sure to take the time to review the content thoroughly and highlight areas for improvement.
This helps writers understand your preferences, tone, and brand nuances, ultimately leading to higher-quality content.
2. Avoid content mills
Content mills are platforms where freelancers produce high-volume content at budget-friendly rates. While they’re great for quickly getting lots of basic content, you won’t get to choose specific writers or find niche experts.
Since these platforms pay less, most writers there are typically newcomers to the field.
These platforms may not provide the specialized expertise needed for more complex topics.
Instead, focus on working with freelancers or agencies with industry experience and a proven track record of delivering high-quality, customized content.
3. Track performance and iterate
Monitor the performance of your outsourced content using metrics like engagement, traffic, and conversions regularly.
Analyze what’s working and what’s not and iterate on your strategy. This data-driven approach ensures continuous improvement, allowing you to refine your content over time.
4. Focus on long-term relationships, not just one-off projects
Building long-term relationships with your writers creates a sense of loyalty and consistency. Writers who are familiar with your brand will better understand your content needs, voice, and target audience, leading to smoother collaboration and better results over time.
5. Communicate clearly and provide detailed briefs
Communication is key to any successful outsourcing relationship.
Always provide a comprehensive brief that outlines the scope of the project, key topics, tone, SEO requirements, and any other specific instructions.
The clearer you are, the better your outsourced team will be able to deliver content that meets your expectations.
Here’s an example of what a content brief can look like:
Automate and scale your in-house content strategy with Writesonic
Creating high quality, SEO-friendly content is tough when managing an in-house marketing team. The costs add up, and juggling multiple tools gets overwhelming.
That’s where Writesonic steps in–the perfect AI content companion that helps you create amazing content effortlessly.
Why in-house teams love Writesonic:
Cut outsourcing costs: Say goodbye to expensive freelancers or agencies. Writesonic allows your team to produce high-quality content in-house. No more waiting on third parties, and no more unexpected price hikes.
End-to-end content workflow: From planning and research to writing, optimization, and publishing, Writesonic covers it all. With the AI Article Writer, your team can produce content faster—while maintaining the depth of research, SEO optimization, and quality writing that your audience expects.
Smart, scalable SEO optimization: Chatsonic, an awesome ChatGPT alternative, goes beyond content creation. The Marketing Mode feature acts as your virtual marketing consultant, guiding you through smarter SEO strategies and keyword research. All within a single platform.
Real-time web research and competitor analysis: Stay ahead of the curve with the latest trends. You’ll get fact-checked content every time. Say goodbye to AI hallucinated content. Writesonic digs deep into competitor strategies, enabling your team to craft superior content that ranks higher and drives traffic.
Customizable brand voice: Whether you need a fun, conversational tone or a professional, authoritative voice. Now, you can create a brand voice that resonates with your audience—no need to spend hours editing for tone and style.
SEO tools built-in: No need to juggle between different platforms. Writesonic offers automated internal linking, SEO audits, content gap analysis, and real-time performance tracking—all in one place.
With Writesonic’s comprehensive suite of AI tools, your team can create, optimize, and publish SEO-optimized content more efficiently than ever before—without compromising on quality.
Ready to ditch outsourcing? With Writesonic, you’re in control.
1. How much does it cost to outsource content writing?
The cost of outsourcing content writing can vary widely depending on the pricing model and the writer’s experience.
Generally, per-word rates range from $0.05 to $1.00, with more experienced writers or complex topics costing more. For hourly rates, expect to pay between $15 and $20 per hour, with the time to complete a 1,000-word article ranging from 2 to 10 hours.
Per-project rates are typically between $100 and $300, while monthly retainer rates for consistent content can start from $500 and go up to $5,000 or more.
2. How do I ensure the quality of outsourced content?
Establishing clear communication from the start is essential to ensuring the quality of outsourced content.
Providing detailed briefs, setting expectations, and giving specific feedback are key. Reviewing samples before committing to a long-term project and working with experienced, reputable writers or agencies will also help maintain high standards.
Regularly evaluate the content’s performance and relevance to your audience to ensure it meets your goals.
3. Can I outsource SEO-optimized content?
Yes, you can outsource SEO-optimized content, but it’s crucial to work with writers who are knowledgeable about SEO best practices.
Platforms like Writesonic, which provide AI tools for SEO research, content optimization, and keyword analysis, can help produce content that ranks well in search engines while maintaining quality.
4. How do I protect my brand voice when outsourcing?
To protect your brand voice when outsourcing, it’s important to provide detailed guidelines on tone, language, and style.
Use content templates that align with your brand’s messaging and review drafts before publication.
Providing feedback and examples of previous content can help maintain consistency. Additionally, collaborating closely with the writer and making adjustments as needed will ensure that the final output feels authentic to your brand.
If you’re in the content industry, you must have heard of AI content creation.
People are using AI to write blog posts, create images, build an email series and even spot little grammatical errors. In fact, a whopping 88% of marketers are already using AI to simplify their jobs — and getting great results.
In fewer words: AI’s redefining content.
But how exactly are marketers using AI for content creation? If you’re wondering the same, this guide is for you. We’ll answer all your AI content marketing questions, discuss the various ways AI can create content, and also tell you the best tools for the purpose.
But first, let’s learn what exactly is AI content marketing.
What is AI Content Marketing?
AI content marketing is the practice of using artificial intelligence tools to automate and enhance various aspects of content creation and marketing. By using AI tools and algorithms, marketers can generate content ideas, create outlines, write drafts, optimize SEO, and automate marketing processes.
This improves the efficiency, productivity, and overall effectiveness of content marketing strategies.
Now, this doesn’t mean all of the content creation process is handled by AI tools. If you’re imagining AI tools tirelessly working and limitlessly churning out content, devoid of any human — let’s take a step back.
The AI content marketing process needs some level of human input in the form of prompting and supervising, in addition to AI content creation tools. But the process requires considerably less time, effort, and money as compared to 100% human content creation.
Let’s put it this way. You handle the fun side of content creation: ideating, instructing, and approving, while AI handles the tedious side: researching, writing, creating, and analyzing.
This also answers one glaring question: no, AI won’t replace human jobs.
However, for each of these functions, you need dedicated AI tools to get effective outputs.
What Tools Are Required for AI Content Marketing?
For AI content marketing, you need dedicated AI writing and image creation tools such as Writesonic and Photosonic.
Even though the whole idea of creating content using AI started with ChatGPT, the tool has quite generic use cases. It covers surface-level content when generating blog posts, has little personalization when writing emails, and requires additional configurations to create images.
But if you use dedicated AI content creation tools, say Writesonic, you’ll get better quality content and also numerous options to configure the output according to your requirements — something necessary when using AI as part of a brand’s content marketing strategy.
In the next section, we’ll explore the various ways you can use AI in content marketing along with an overview of the required AI tool.
AI Content Marketing: 9 Use Cases
You can use AI for several different marketing use cases like creating blogs, landing pages, email series, and even social media posts. You can also check and optimize content for SEO, brainstorm content ideas, and build content calendars with AI tools.
Let’s look at each of these AI content marketing use cases in detail.
1. Create Blogs
AI-powered content creation tools, such as Chatsonic and Writesonic’s AI Article Writer 6, can be used to generate outlines and first drafts for blog articles. These tools analyze data patterns and user input to generate high-quality and relevant content. You can then refine and personalize the content to align with their brand voice and target audience.
Alan Ranger, a photography expert, used Writesonic’s AI Article Writer 6 to scale his content creation and saw a 500% increase in blog impressions within 6 months.
We discussed long-form articles using AI. But what if you want to write shorter ad copies? Well, with AI content marketing tools, you can do that too. By analyzing data patterns and user preferences, AI-powered tools can generate compelling and persuasive ad copy that drives engagement and conversions.
Take Chatsonic, a conversational AI tool, for example. The chatbot can help you generate anything from tag lines, slogans, and brand names to social media and print ad copies.
Here’s an ad copy we generated for our hypothetical green tea brand:
AI Content Marketing Strategy: Create ad copies using Chatsonic
Along with the ad copies, Chatsonic also gives an explanation of why exactly it has used each word and how each element contributes to making it engaging.
3. Brainstorm Content Ideas
Running out of inspiration for your next blog post or marketing copy? Chatsonic can help brainstorm content ideas by providing creative suggestions, new perspectives, or identifying burning hot topics in your industry.
Here, we asked Chatsonic to help us generate new ideas for our next blog on content marketing:
AI Content Marketing Strategy: Find trending topics using Chatsonic
Notice how it went through news sources and top articles to find trending topics. Also, notice how it lists the sources so we can verify the credibility of the ideas.
With Chatsonic, your next brainstorming session won’t be boring and empty, but rather quick and bustling with new ideas.
4. Create Content Calendars
AI tools can also build custom content calendars. Whether it’s for your blog or social media account, AI content marketing tools can help determine an ideal schedule, plan the topics for particular days, and also tell you which platforms you should focus on and how many times each week.
Let’s continue the above example. We asked Chatsonic to create a content marketing calendar for the above topics.
AI Content Marketing Strategy: Create weekly content calendars using Chatsonic
And that’s how easy it is. We have an entire month of content planned, week by week. And the best part? We can use AI to generate these blog posts in a jiffy.
5. Create Podcasts
By 2025, the number of weekly podcast listeners in the US alone is going to hit 114.7 million. If you’re not creating podcasts for your brand yet, you’re missing out on a huge marketing opportunity.
Wondering how to get started? You guessed it right: AI! With AI content marketing tools, you can generate scripts and transcripts for podcasts, making it easier for marketers to create audio content. These tools can analyze data patterns and user preferences to generate scripts that align with the target audience’s interests and preferences.
Here is an example of easily generating a script for your next podcast.
AI Content Marketing Strategy: Write podcasts using Chatsonic
6. Optimize On-Page SEO
If you’re investing in content marketing, you must know how important it is to optimize content to rank on search engines. However, manually optimizing content for SEO can be difficult, especially if you don’t have the required technical knowledge or resources.
But with AI, you have an SEO assistant always at your fingertips. Check this SEO Checker and Optimizer by Writesonic:
Writesonic’s SEO Checker and Optimizer
It gives a detailed analysis of how well your content is optimized for the given keywords and also gives you suggestions on how you can improve the content for better SERP rankings.
Creating effective landing pages is a challenge, especially if you frequently launch products or have discount sales. Now, when creating landing pages, it’s not just about the written copy. You need attractive graphics, compelling UX, and proper code for the page to function.
AI tools like Chatsonic handle all of this. Here’s an example of a landing page for a fitness app we created using Chatsonic:
AI Content Marketing Strategy: Create landing pages using Chatsonic
Notice how it explains why each element is important at the side. Also, check the code it provides in the other tab, in case you want to deploy the page on your own website. With tools like these, you can create attractive landing pages for any offer or product within a few minutes.
8. Create Social Media Content
Writing social media content is a whole other game. The content needs to be short, attention-grabbing, and to the point. If you’re looking to expand your online presence by sharing content on social media platforms, AI tools like Socialsonic are your go-to.
Look at this LinkedIn post we generated using Socialsonic:
AI Content Marketing Strategy: Create social media content using Socialsonic
With just the topic and a few instructions, the AI tool generated three different variations of the same post. Once you select one, you can either post it directly from the tool or schedule the posting and first comments for a later time.
Either way — your social media content planning is sorted.
9. Create Email Content
Email marketing is one of the most popular ways many B2B and B2C brands market their content. Since emails reach directly into the customers’ inboxes, it is a much more personal and effective way of selling your products or services.
But, if you’ve ever tried writing a promotional or even a cold email, you know how difficult it is to get it perfect. You have to highlight all the right points and keep it engaging, all the while not sounding sales-y.
With Writesonic, you can craft such persuasive emails effortlessly, regardless of their purpose. From compelling email subject lines to promotional email content, Writesonic can do it all.
Here’s an email for an e-commerce store we wrote using Writesonic:
AI Content Marketing Strategy: Write emails using Writesonic
You can select different options or switch up the instructions to generate email variations or even create an entire email series.
Use The Right AI Content Marketing Tools
By now, you must’ve understood that using AI is one of the best steps you can take to boost your content marketing strategy. However, to get the most out of AI, you need to use the right tools that save you time without compromising on the quality.
Chatsonic is one such tool that can help you with a plethora of AI content marketing use cases. Whether it’s writing ad copies or creating content calendars, Chatsonic’s generative AI and multimodal capabilities make it an all-in-one tool for content creation.
Over the last few months, you might have heard of the increasing use of words like AI, generative AI, ChatGPT, and more. These words aren’t mere frugal efforts of a trend that will slow down but rather a butterfly effect. A conversation about a prompt on an AI tool and today’s businesses are formulating their business around it.
Considering how 50% of B2B companies fail within five years, AI for B2B growth is essential– because if you don’t imbibe it into your business and your competitors are already doing it, then you are giving them an edge in terms of speed, efficiency, and quality.
To even the playing field, we have 10 ways you can use AI in B2B. Let’s explore each of them in this blog.
Evolution of B2B SaaS with AI
AI has greatly impacted customer satisfaction, sales and marketing efforts, business operations, and product development in B2B, allowing businesses to offer personalized and efficient services, streamline sales and marketing efforts, automate tasks, and create innovative products. The potential of the AI industry for B2B companies is enormous, with a projected worth of $407 billion by 2027.
In the B2B marketing landscape, AI has shown great promise. According to a survey conducted by Semrush, 70% of B2B marketers believe that AI-powered applications will play a crucial role in improving and accelerating the buyer’s journey by providing personalized and relevant recommendations for the next best actions.
Its rapid adoption is driven by its ability to reduce costs, improve customer engagement, and yield real benefits for marketers. As AI continues to merge with advanced technologies, the potential for AI in the B2B SaaS industry will only continue to grow, empowering companies to achieve greater efficiency, personalization, and success in the fiercely competitive market.
Some specific use cases of AI in B2B have completely changed how businesses function in the future. Let’s discuss each of them.
1. Content marketing strategy
AI in B2B marketing is used by 67% of organizations, according to the new “Global State of AI in B2B Marketing Survey ” by Forrester. And more than 70% of respondents are planning on increasing the use of AI in marketing either “moderately” or “significantly” according to the study.
Using AI in B2B content marketing strategy offers significant advantages and opportunities for businesses. It helps companies to connect with potential clients, educate them about their offerings, and guide them through the sales funnel.
A comprehensive AI tool like Writesonic can revolutionize how B2B companies produce high-quality content to engage with their audience and drive business growth. Writesonic is an AI-powered writing tool that creates various types of content, such as blog posts, landing pages, email copies, ad copies, and social media content, with a brand’s unique voice and retaining brand identity elements. With over 100 templates, Writesonic empowers businesses to produce content 10 times faster while maintaining quality and relevance.
Diversifying content formats is another key tactic for a successful B2B content marketing strategy. To do this well, businesses can create various content formats, such as articles, chatbot interactions, video creation, and more. Additionally, with the aid of an AI voice generator, they can efficiently diversify into audio-based content. AI tools like Writesonic can help businesses scale their content creation efforts, ensuring they consistently provide valuable and engaging content to their audience.
Utilizing tools like Writesonic for AI-based marketing empowers businesses to create high-quality content at scale, engage with their target audience more effectively, and drive business growth.
Here are some examples:
Create a social media plan
Once you log in to Chatsonic, Writesonic’s generative AI chat tool, you can select the social media prompt from its prompt library.
Then all you have to do is enter the keyword relevant to your brand, and here we have entered data analytics as the relevant keyword.
Then all you have to do is enter the keyword relevant to your brand, and here we have entered data analytics as the relevant keyword.
Chatsonic prompt for social media
Within seconds, Chatsonic will give you an extensive calendar with image suggestions!
Create a content calendar
Creating an extensive content calendar can be made easy in the same way. Choose the content calendar prompt in the prompt library and enter the keyword. We have entered social media analytics as the main keyword for a social media analytics product.
Chatsonic prompt for content calendar
The tool will then give you an extensive calendar with content suggestions for 5 days of the week.
Combining data with AI in B2B is a powerful and authoritative approach that significantly enhances marketing effectiveness and customer experiences. Businesses can collect and compile data from various sources by leveraging AI tools, creating comprehensive customer profiles, and enabling better customer segmentation.
Furthermore, by integrating AI with social listening and analysis tools, businesses gain valuable insights into customer pain points, buying behaviors, and competitors’ targeting strategies.
The role of AI algorithms in personalizing customer interactions and optimizing B2B growth strategies cannot be understated. Analyzing customer feedback, social media conversations, and market trends enables AI to identify patterns and preferences, facilitating the creation of highly targeted and relevant content. This personalized approach allows businesses to deliver individualized experiences, resonating with each customer on a deeper level.
Here is an example of how customer data is synthesized from various sources.
Customer segmentation with AI in B2B has revolutionized how sales teams target and engage with customers. AI-driven insights and predictive analytics enable businesses to create highly accurate and granular customer segments based on multiple criteria.
By analyzing diverse data sources, including behavioral, transactional, and contextual data, AI can uncover patterns and preferences among customers that traditional methods might overlook. This allows businesses to create more specific customer groups based on pain points, goals, buying readiness, or potential value.
With AI-powered segmentation, businesses can deliver personalized targeting strategies, tailoring value propositions, content, and offers to match each segment’s unique needs and motivations. AI ensures higher conversion rates, increased customer loyalty, and improved retention.
Here is an example of a tool that helps you derive insights from customer data for marketing and sales efforts.
62% of salespeople expect AI to transform selling over the next years. AI-powered lead generation and lead scoring tools offer significant advantages for businesses seeking to generate high-quality leads and optimize their sales processes.
Here is how AI in B2B sales enables growth:
1. AI’s Role in Lead Generation: AI can play a crucial role in lead generation by automating data collection, analysis, and management, leading to improved lead quality and increased quantity of generated leads.
2. Automation and Efficiency: AI automation allows marketers to spend less time on manual data collection and more time implementing strategic practices. By automating sales funnels, AI B2B tools can offer personalized recommendations to customers, identify upselling opportunities, and improve customer experience.
3. Segmentation and Lead Scoring: AI-powered lead scoring systems help businesses prioritize and focus on the most promising leads, enhancing efficiency and customer experience. Companies that invest in advanced lead-scoring systems tend to experience faster growth.
4. Customer Profiling: AI can be used to develop more accurate customer profiles, which include demographics, interests, and purchase history. This enables targeted marketing campaigns that are more likely to generate sales.
5. Sales Forecasting: AI-based sales forecasting tools can analyze historical sales data and current market trends to predict future sales performance. Accurate sales forecasts help companies make informed decisions and allocate resources effectively.
6. Customer Retention: AI tools can identify factors that cause customer churn and allow businesses to address customer concerns and improve satisfaction proactively. Personalized product recommendations based on customer behavior can enhance customer retention.
7. Utilizing AI for Lead Generation: AI lead generation tools can automate tasks, improve lead qualification, and optimize lead generation processes. Some AI tools mentioned in the provided information include Reply.io, LeadFuze, PhantomBuster, ClickFunnels 2.0, GoHighLevel, and more.
8. Quality Data for AI Tools: The effectiveness of AI tools relies on the quality of input data. Accurate and high-quality data is crucial for optimal performance and desired results from AI lead generation tools.
Here is an example of AI-based lead scoring through Hubspot.
With AI in B2B, businesses can forgo manual data analysis and retroactive content creation—AI now paves the way for real-time, hyper-personalized interactions that captivate every website visitor, known or unknown.
This comes in tandem with the consumer platforms like Netflix, Amazon, Spotify, and Facebook, which have raised the bar for B2B buyers’ expectations. The demand for instant gratification and tailored experiences remains unyielding even within their professional domain. However, recent studies warn that a staggering 80% of B2Bs will abandon personalization by 2025 due to their inability to capitalize on data and deliver ROI.
Therefore utilizing better ways to get the same personalized efforts is imperative today, and this is how AI will fulfill the gaps.
Pushing AI into demand generation is about more than just the tech stack but precision and maximum return on investment. An application in demand generation lies in offer optimization. AI prompts can fuel creativity and craft CTAs that trigger loss aversion, resonating powerfully with prospects. Tailored headlines highlight unique value propositions and relevant keywords.
Additionally, AI streamlines demand generation by automating repetitive tasks, saving time and resources while ensuring consistent, impactful communication with prospects.
By providing seamless, hyper-personalized experiences, anticipating demand, and automating tasks, AI drives unbeatable ROI, making brands leaders in a competitive market.
6. Social media insights
For businesses, the potential for growth through social media is unparalleled. AI-driven technologies are paving the way for data-driven precision and strategic brilliance. Here are some ways that AI in B2B can prominently elevate growth.
1. Decipher data
With AI, businesses can seamlessly analyze colossal volumes of social media data, deciphering patterns, sentiments, and emerging trends. These insights fuel a deep understanding of the target audience, enabling businesses to create tailored content that resonates profoundly.
2. Personalized messaging
AI algorithms can analyze user interactions, historical data, and demographic information to curate tailored content for every individual. This engages audiences, who will feel a genuine connection with the brand, driving higher conversion rates and long-term loyalty.
3. Craft content that resonates with the audience
AI-powered tools like Sprout Social, Smartly.io, and SocialBakers empower marketers to draft content meticulously aligned with audience preferences and interests. B2B businesses can craft compelling and share-worthy content that leaves a lasting impact by understanding what truly resonates with their prospects.
4. Predictive Insights
AI algorithms can forecast future market trends and shifts by analyzing historical data and real-time trends. This foresight enables businesses to stay ahead of the competition. AI-powered predictive insights can inform B2B product launches, marketing campaigns, and overall business strategies for maximum impact.
5. Optimal Advertising Strategie
AI clarifies by optimizing advertising strategies for maximum ROI (ROI). These platforms analyze performance data in real time, ensuring that B2B ads reach the right audience with the right message at the right time. This data-driven precision translates into heightened engagement and increased lead generation.
6. Seamless Social Media Management
AI streamlines social media management by automating repetitive tasks like post-scheduling, monitoring competitor strategies, and tracking campaign performance. This newfound efficiency liberates marketers to focus on strategic planning and creative endeavors, amplifying the impact of their efforts.
Here is an example of AI-based social media insights from Sprout Social.
Imagine a world where your email campaigns practically run themselves, guided by the smartest marketing assistant you could ever hope for – that is AI. This is the liberty with AI in B2B marketing with email campaigns.
With its ability to analyze mountains of data and predict user behavior, AI can revolutionize your B2B email marketing efforts. No more second-guessing the perfect send time or racking your brain for catchy subject lines. AI-powered platforms like Writesonic can generate engaging subject lines and email content tailored to your audience’s preferences. By tapping into audience personas and product guidelines, AI ensures that your messages strike the right chord with your subscribers. You can also test different variants in real-time to fine-tune your campaign for optimal results.
The impact of AI on email marketing goes beyond just boosting open rates and click-throughs – using predictive analytics to segment your email lists and send personalized messages that resonate with each recipient that doesn’t end up in spam folders.
The power of AI with innovative tools like Phrasee, Zetaglobal, and Seventh Sense can supercharge your email marketing game. With AI as your trusty marketing ally, you can deliver tailored services to your clients, boost customer satisfaction, and achieve remarkable results across all communication channels.
Here is an example of AI-based email marketing campaign insights by Optimail.
In fiercely competitive B2B marketing, battling high bounce rates and elusive conversions is a daily struggle. The average bounce rate hovers at a daunting 61.04% for B2B companies making it challenging to engage prospects effectively.
This is where AI gets an opportunity to change the current approach. Personalized exit-intent popups backed by AI intelligence replace generic forms, offering tailored content recommendations based on individual preferences and behaviors. This win-win situation keeps visitors engaged while nurturing valuable leads, enhancing user experience, and improving conversion rates.
B2B searches are predominantly mobile-driven, with approximately 70% of all searches on mobile devices. However, traditional exit-intent popups can disrupt the user experience and deter potential leads. AI provides a smarter solution to this challenge by leveraging data from various sources to create personalized exit-intent popups.
With AI in B2B growth, businesses can conquer high bounce rates and achieve remarkable results in their marketing endeavors.
Here is an example of an exit intent popup on Zendesk’s website.
AI is playing a huge role in the digital advertising industry, transforming it into an automated and customized process that delivers impressive results and maximizes returns on investment. Major platforms like Google Ads, Meta, and LinkedIn now utilize AI algorithms for ad copy creation, landing page generation, and A/B testing. The impact of AI goes beyond mere automation; it’s about achieving meaningful results. Tools like Writesonic make it easy to create this content in minutes.
Companies can easily increase sign-ups while reducing customer acquisition costs through paid search campaigns that are created with the help of AI writing tools. This can help businesses rank for more meaningful keywords.
The capabilities of AI in B2B for paid advertising are vast, encompassing data analysis, targeting, bidding optimization, performance forecasting, and budget allocation. With AI at the helm, B2B marketers can harness the power of automation and data-driven insights to take their ad campaigns to new heights.
The example below shows how the AI tool Chatsonic can be used to create Good ad descriptions.
Use the Google ads prompt from the library, and enter the details as needed.
We asked it to create 5 ad descriptions for a landing page, and here are the results generated in seconds!
💡
Get started with ad campaigns and use AI for B2B in innovative ways!
11. Intuitive chatbots
Your customer support team is tirelessly handling constant inquiries, working around the clock to provide real-time support. But by harnessing the power of artificial intelligence, you can revolutionize your customer support strategy and cut operational costs.
AI-driven chatbots are programmed to analyze frequently asked questions, past inquiries, and the resources you provide. Armed with this knowledge, they compile intelligent responses based on past experiences.
This leads to a highly efficient chatbot that handles customer inquiries and offers timely solutions, freeing your customer support representatives to focus on urgent and complex requests requiring a human touch. The workload for your team dramatically decreases, and your customers get the support they need at lightning speed with this use case of AI in B2B.
Engaging with customers in real time, these intuitive chatbots provide personalized recommendations and expertly guide customers through their buyer’s journey.
Using Writesonic’s Botsonic tool, you can easily create this intuitive chatbot on your own in minutes. Here is an example of how the chatbot can answer your customer’s queries without human interaction.
While AI is rapidly becoming an indispensable tool for businesses across the globe, AI in B2B also brings some challenges for companies. Like any new technology, it brings concerns about the unknown. Here are some challenges and what you can do about them to ensure that AI in B2B only brings you success and not challenges.
1. Data literacy
In the B2B context, the successful implementation of Artificial Intelligence (AI) poses several challenges related to data literacy. Access to data, the ability to interpret data meaningfully, and being recognized as key contributors to defining the company’s data strategy are among the barriers hindering the adoption of AI in B2B settings.
Key challenges include access to high-quality data, meaningful data interpretation, and the recognition of data strategy importance. To overcome these challenges and create successful Marketing AI solutions for growth, B2B CMOs should focus on improving data quality and quantity through augmentation techniques, integrating citizen data scientists within their teams for effective data interpretation, actively participating in shaping the company’s data strategy, and fostering collaboration between data scientists and business analysts
2. Martech alignment
The challenges and opportunities of using AI in B2B sales and marketing present a mix of obstacles and potential for businesses. One significant challenge is aligning the existing martech stack with AI goals, as AI is not a standalone product but an enhancement for existing tools. Additionally, the cost of AI investment can be daunting for business owners requiring strategic alignment of AI components with existing technologies to ensure clear revenue growth and customer engagement benefits.
Moreover, the tendency to adopt new marketing tools tactically can lead to fragmented investments and underutilization of the martech stack’s full potential. CMOs must take a holistic approach, evaluating the impact of each AI component and its alignment with long-term goals.
To effectively implement AI in B2B sales and marketing, businesses should start with pilot projects, prioritize data quality, and involve employees to build trust and ensure a smooth transition. By overcoming challenges strategically, businesses can seize AI’s opportunities and achieve revenue uplift and increased sales ROI.
3. Ethical conundrums
The ethical conundrum in AI for B2B arises from AI’s lack of moral awareness, leading to unintended content generation consequences. In industries like healthcare and banking, strict regulations make it vital to address the challenges posed by AI-generated content, which can be inaccurate, offensive, or harmful.
To tackle this challenge, businesses must adopt a multi-faceted approach. Responsible AI development is crucial by involving diverse teams of experts, including ethicists and domain specialists, to embed ethical considerations in AI system design. Continuous monitoring and content evaluation are essential to identify and rectify inaccuracies or biases, while clear guidelines and human oversight reduce the risk of inappropriate outputs.
Transparency and explainability in AI models help build trust with stakeholders and facilitate proactive issue identification and correction. Ongoing education and awareness initiatives ensure ethical AI usage, enabling businesses to navigate the ethical conundrum responsibly, deliver value to customers, and adhere to industry regulations.
4. Use case clarity
The use case clarity challenge in AI for B2B stems from the multitude of potential applications, making it challenging for businesses to determine the most suitable ones for their needs.
B2B professionals must understand how to use AI beyond basic predictions and suggestions. They should learn more about how AI can be applied differently to improve their marketing and sales efforts.
To do this, they can train their marketing teams to understand AI-powered tools and how they can be used to create personalized customer experiences. By focusing on specific problems they want to solve, they can identify the best AI solutions to enhance their marketing performance.
To better understand AI’s potential, B2B professionals can try out free trials, demos, and presentations from companies that provide AI technology for marketing (martech solution providers). This will give them valuable insights into how AI can be used in their industry.
By taking these strategic steps, B2B companies can figure out how to use AI in ways that make sense for their specific marketing goals. This will help them leverage AI technology effectively.
5. Fear of AI replacement
Ryan Law, the VP of Content at Animalz, said, “The goal isn’t to write everything with AI — the goal is to get great results from our content.“It’s a human writer’s job to seed the generated content with information gain, to add real-life examples; customer stories; accurate, trusted, and relevant data; product mentions; CTAs.”
The fear of AI replacing humans is a significant challenge in B2B AI adoption. Businesses can opt for AI platforms that offer “explainable” AI, providing transparency into AI model decisions and making the technology less intimidating. Marketers can see how AI enhances their work and is not here to replace them
Another approach to address the fear of AI replacing humans is empowering marketers with the right tools and processes. When marketers have direct access to AI-driven customer data and insights, reducing reliance on IT and data science teams, they feel more in control of the technology.
Bring in a culture of reliability within the company and emphasize the collaborative role of AI and human marketers, where AI assists in data analysis and helps content and sales teams create more while humans contribute creativity and domain expertise, fostering a positive outlook on AI’s potential to deliver great results.
6. Compliance concerns
Compliance concerns in B2B AI revolve around data quality, integration with existing systems, and the need for more trust. Data integrity and privacy are critical, as B2B sales and marketing deal with complex and scattered data. Integration with existing systems can be daunting, requiring attention to compatibility and security.
To tackle these challenges, businesses should establish a robust governance structure involving compliance teams, legal experts, and data scientists. Transparency, explainability, and human oversight are crucial for building trust in AI-powered systems, while compliance-specific AI solutions can ensure regulation adherence.
Continuous monitoring, employee education, collaboration with regulators, and pilot projects are essential to responsible AI adoption in B2B settings.
Even while using customer segmentation data, B2B marketers should prioritize data quality and privacy, comply with data protection regulations, and emphasize human skills and transparent communication when using AI.
Embrace the powers of AI for B2B
To stand out in a crowded market, utilizing the powers of AI for B2B growth is not just a good-to-have asset. It is essential.
As the world embraces AI, B2B companies must recognize its potential as a growth catalyst and seize its opportunities. By embracing the powers of AI, businesses can elevate their marketing and sales efforts and maximize ROI.
Try Writesonic to be your growth partner while accelerating your B2B company. Whether you want to empower your sales team with sales enablement content, your content team with a tool to improve their content engine, or your growth team with tools for advertisement prowess – Writesonic can do it all.
AI transforms B2B marketing by helping businesses analyze data, predict customer behavior, and create personalized experiences. It enables companies to understand customer needs better and deliver tailored solutions, as seen in Salesforce’s use of AI to provide personalized offerings.
2. What is the role of AI in B2B sales?
AI is revolutionizing B2B sales by automating tasks, personalizing outreach, and enabling data-driven decision-making. This integration offers increased efficiency, improved accuracy, enhanced customer experiences, and predictive insights.
3. How can AI help businesses grow?
AI can help businesses grow by automating repetitive tasks, increasing operational speed, reducing costs, and enabling employees to focus on more critical activities. It streamlines operations and enhances overall efficiency.
4. What are the use cases of AI in B2B marketing?
AI has various use cases in B2B marketing, with targeting, personalization, and marketing automation/tactic orchestration among the top choices. AI helps identify the right audience, tailor content, and automate marketing processes.
5. Will B2B sales be replaced by AI?
While AI enhances sales effectiveness by providing insights and support, it will not replace human sales representatives entirely. AI complements the work of salespeople but cannot replace the value of human interactions and relationships in complex B2B transactions.
6. What is B2B marketing strategy?
B2B marketing strategy is a focused approach where businesses sell goods or services directly to other businesses. It involves identifying target markets, developing personalized content, utilizing marketing channels, and optimizing customer engagement to drive growth.
7. How does AI change marketing?
AI changes marketing by enabling personalization through data analysis. Marketers can use AI algorithms to understand customer preferences and deliver tailored messages and recommendations. This increases customer engagement and boosts conversion rates.
Social media has become a staple of modern communications, connecting people from all corners of the world in a single instant. With over 4.62 billion social media users worldwide, social media sites like Facebook, Twitter, Instagram, Snapchat, and Google Plus have become a central hub for connecting with people, sharing information, and expanding your business.
Social media is a gold mine for brands looking to expand their reach and generate new leads. In fact, 95% of consumers read reviews before making a purchase. And, 93% of the customers check reviews of local businesses to determine the quality. It’s no wonder why brands from every niche and sector have turned to social media. But with so many brands and businesses already active on these channels, how do you stand out from the crowd?
Yeah! there are several ways but one effective way to make your brand stand out on social media channels is by creating eye-catching posters and strong brand identity design. A poster is a visual representation of your message which can grab people’s attention and convey your message quickly and effectively. To create an impressive poster, you can use a poster maker tool which helps you customize templates, add text, images, and graphics to create professional-looking designs in minutes. With the help of a poster maker, you can easily create aesthetically pleasing content that aligns with your brand’s style and identity, and get noticed on social media platforms.
The good news is that you don’t need to be a genius to succeed on social media. You can make a quick addition of your business logo design to your posts and stories to create more memorials for the user. It will help you to get more recognition among your target audience!
Even though it’s easier than ever to post on these sites, there are still strategies you can follow to boost your brand awareness, grow your audience, and generate new leads.
In this blog post, you’ll learn how to increase engagement and grow your audience on social media. Apart from that, the blog post also covers top social media hacks to give you an edge over your competitors. Ready? Let’s get started…
Before you dive into your social media strategy, it’s important to have a clear goal in mind. What are you hoping to accomplish with your social media channels? Is it increasing brand awareness? Generating leads and sales? Do you want to build brand awareness? Increase email signups? Or what exactly?
This will help you create a social media strategy that focuses on reaching these goals. Let’s say the primary goal of any social media strategy is to drive traffic to your site and increase brand awareness. Another goal you can aim for is to generate leads for your business. This could be through generating additional sales or generating more leads through content that educates your target audience.
Both of these goals are important because social media is a two-way street. Not only will your efforts on social media drive traffic and help you expand your brand awareness, but they will also help you boost sales.
Create an effective social media strategy
The best way to boost your social media presence is by creating an effective strategy. It’s important to pick a strategy that fits your goals and style of social media. It’s also important to pick the right strategy for your audience. Here are some questions to ask yourself when picking an effective strategy:
– What is your brand’s social media style?
– Do you want to focus on building brand awareness or generating leads and sales?
– How much time will you spend on social media each week?
– Is there a niche or audience type you want to target?
Next, start with the major social media sites and then explore niche-specific platforms as you build your audience and start generating more leads. Here are the most popular social media channels so you know where to start.
Facebook – Facebook is still the king of social media, and for a good reason. With 2.9 billion monthly users and a network effect, there’s no better place to start. You can also leverage Facebook’s lead generation tools to increase email signups and grow your community.
Instagram – Instagram is quickly becoming the go-to social media platform for businesses. With a huge network effect, it’s an excellent platform for boosting your brand. With its extensive network effect, Instagram automated messages feature has become a vital tool for businesses, allowing them to boost their brand and engage with their audience effortlessly.
Twitter – Although Twitter is technically a social media channel, it’s also an excellent lead generation tool. With the new Zapier integration, brands can now leverage Twitter to build an audience that would help bring in more leads.
LinkedIn – LinkedIn is a tremendous place to build your audience. With over 810 million users and an established network, it’s an excellent place to build your professional network. You can also embed LinkedIn feed on your website to showcase your activity and engage visitors with your latest posts and updates.
Use effective content marketing practices.
If you want to boost your brand on social media and generate leads, you’ll need to develop an effective social media strategy. The next step on this journey is to use effective content marketing practices. When it comes to boosting your presence on social media, one of the best things you can do is create high-quality content. This is especially true for Instagram, as your images and captions will be the first thing people see when scrolling through their feeds. So a lot of companies make use of AI and using an Instagram caption generator would help you create such catchy and engaging captions. Here are four reasons why you should be creating content:
It boosts your brand awareness. High-quality content will help you build your name and brand recognition in the minds of your followers.
It increases your online authority. Authority is the trustworthiness you give to any content you share. The more authority you have, the more likely your content will be seen as authentic and helpful by your followers.
It increases your social media engagement. People are more likely to like, comment, and share your content when they feel they’ve received value from it. In addition, you can consider doing a Twitter follower audit to keep your community relevant and engagement high
It helps to increase the ROI. By creating and sharing high-quality, authentic content that helps your followers, you’re creating opportunities for new leads and sales.
Another effective paid advertising strategy is to focus on boosting engagement and creating content that has a visual appeal. Free image generation tools like Photosonic can be really helpful here where you type keywords describing what you want to see and the app will generate it for you in seconds.
This will help you create an effective paid strategy that boosts brand awareness and social media engagement.
Here are the top three strategies to help boost your paid strategy:
Introducing new content. Creating new content is an easy way to stay fresh and interesting on social media. It also gives you another opportunity to create high-quality content that boosts your social media presence.
Highlighting social proof. Social proof, also known as endorsement and testimonial, is when you use other people’s success to boost your social media presence. People trust what other people say, so having endorsements and testimonials on your social media channels will help boost your presence.
Promoting contests or sweepstakes. Promoting contests and sweepstakes on your social media channels will help you boost brand awareness and social media engagement.
Leverage moderation practices
No matter which strategies you choose, it’s important to keep your posts relevant, interesting, and helpful. The same goes for social media moderation practices. By keeping your content up-to-date and relevant, you can ensure your audience stays engaged and receives the best content possible from you.
Moderation practices can help you filter out spam and inappropriate posts from finding their way onto your social media channels. Here are three moderation practices you should follow:
Create a social media schedule. By setting up a social media schedule, you’ll have a better idea of what you need to be posting on social media. This will help you create better content that boosts your presence and followers.
Hire social media marketers. Social media marketing is a time-consuming and time-consuming process. If you find that you’re not keeping up with the content, hiring social media marketers can help boost your social media presence and engagement.
Limit retweets. Most social media channels have a limit on the amount of times you can retweet or share posts. This will help you stay within these limits so you can focus on creating fresh, quality content.
Bottom line
No matter which strategies you choose for social media, it’s important to keep these tips in mind when picking an effective strategy. By having a clear goal in mind, picking the right strategies for your audience, and moderating your posts, you can boost your presence online and reach new leads.
Social media is a powerful tool for businesses looking to expand their reach and generate new leads. This is why it’s important that you find the right strategy for your social media channels. With these tips in mind, you can boost your presence on social media and reach new people.
Social media has become an essential marketing tool for companies of all kinds and sizes. It is an amazing way to connect with your followers and build your brand, but it can also be a huge time drain. With such a high volume of content being shared each day, it can be difficult to stand out from the crowd.
Posting engaging content is a surefire way to increase your engagement, but it’s not easy. If you’re not posting regularly, then staying focused and creating engaging content can be a challenge.
When it comes to social media, engagement is key. Engagement means that your followers are actually reading your posts and interacting with them — which means your audience is more likely to see your posts as an opportunity to connect with you rather than as a chore they have to complete.
Engaging on social media takes time, thought, and strategy. Especially when you have a small social media audience, you have to work hard to make sure your posts receive the response and engagement that you’re looking for. Thankfully, these few simple tricks you can use to increase your engagement levels. Check out these six ways to increase engagement on your social media posts.
6 ways to increase engagement on your social media posts
Be Consistent
This may look like a no-brainer, but it’s surprising how many businesses forget to be consistent with their social media posts. If you’re not posting regularly, your followers will start to get annoyed. They’ll start to expect a post from you every day and will start to unfollow if you don’t deliver.
It’s important to remember that consistency isn’t just about posting once a day. You should aim for a posted volume that shows you actually care about your business and your followers. If you’re posting four times a week, your followers will know you’re invested in your content and your strategy. They’ll appreciate the effort and stay engaged longer. We recommend using social media tools to easily create and publish content to your socials consistently.
One of the best social media hacks to increase engagement on your social media posts is by offering great content. For eg, if you use Instagram, the Instagram caption generator can be of great help as it generates catchy and trending captions that help you get more engagement to your profile.
If you’re posting about your products and services, make sure they’re interesting and valuable. People will start to engage with your content once they start to love what you have to say.
If you’re not sure what type of content to create, try posting about something you know a lot about. If you’re a business owner, talking about your industry and what you love about it is a great place to start.
A lot of people are confused between content writing and copywriting. Want a detailed explanation? Check out this guide.
Ask Your Audience
Another great way to increase engagement on your social media posts is by asking your audience. This can take a few forms. You can create quizzes for your brand or your product. For example, if you own a beauty business, posting about your favorite beauty hacks will definitely get more likes and comments.
You can also ask your audience for feedback. If you have a food business and you’re always trying new recipes, asking your followers what they think of the food you’re serving is a quick way to get useful feedback.
Use Videos
If you have a YouTube channel, you should definitely post videos on social media. It’s one of the best ways to get your message out there and increase engagement on your posts.
When posting videos, make sure they’re short and sweet. Plus, make it easier for your audience to watch your videos without the sound by adding subtitles on YouTube. The best option to get high-quality transcription is using a video to text converter . You can also add a link to your latest video in the description so that you don’t miss a beat.
Videos are great for showcasing your products, answering questions, and creating QOTDs. When posting questions, make sure you include the answer so that you don’t miss out on any engagement. Additionally, embed YouTube Shorts can enhance your content by providing quick, engaging visuals that capture attention and drive interaction.
Not sure how to create amazing videos? Check this!
One of the best ways to increase engagement on your social media posts is by making your content personal. With the new Twitter Writesonic integration you create content that is personal and talk about your brand, products, or services, passions, and experiences. This will show your followers that you’re a real person and not a product.
When posting QOTDs, focus on the journey, not just the destination. What were the obstacles you faced? What did you learn from them? This will make your post much more engaging and give your followers a better understanding of who you are as a business and human being.
Show, Don’t Just Tell
One of the most important ways to increase engagement on your social media posts is by showing, not just telling. You can show your followers what you have to offer by creating beautiful visuals.
Videos and images are a great way to do this, but you can also use infographics, polls, and gifs. When adding visual content to your posts you can use AI art generators, to make sure the visuals stand out. A beautiful image is pointless if no one sees it. Also, make sure that you walk the talk.
Additionally, ensure that you include the brand logo in every social media post as it is a smart strategy to increase brand recognition, especially when you have a small social media audience that requires extra effort to attract attention.
Wrapping Up
Social media is a fantastic tool for building and strengthening relationships with your current and potential customers. Effective social media copywriting is essential to boosting your brand’s presence, generating leads, and securing new customers.
Social media is the best way to build your brand and increase your reach, but it’s also a huge time drain. If you aren’t posting regularly, staying focused, and creating engaging content, then your engagement levels will suffer.
To increase your engagement on social media posts, try posting more often, adding great content, asking your audience, using videos, making your content personal, and showing, don’t just tell.
Need help in creating amazing content? Try Writesonic!
Your competitors have likely already adopted various artificial intelligence tools to improve the quality of their marketing strategies and assets. Tasks that would typically bog down multiple team members for days on end can now be handled in minutes with AI’s help.
To stay ahead of the curve, adding AI marketing tools to your workflow is essential. Thanks to advancements in machine learning and natural language processing capabilities, these tools can help you save time and costs as you:
Produce optimized content that drives engagement and conversions across channels—organic as well as paid
Create highly personalized and irresistible offers for your target audience
Measure the impact of your marketing efforts
Tweak your strategy in line with market trends to boost revenue and profit margins
But with AI marketing being such a big umbrella, hundreds of such tools have mushroomed — and let’s be honest, not all are worth your time and money. That’s where we come in.
We consulted expert marketers and personally tested the 15 best AI tools for marketing to find you the right fit.
15 Best AI Marketing Tools to Optimize Your Workflow
Here is our hand-picked list of AI marketing tools across a range of use cases. Whether you need help with content creation, search engine optimization, or analytics, there’s something here for you.
TL;DR
Tool
Purpose
Best for
Standout features
Pricing
Writesonic AI Article Writer
Content Creation
Content marketers and writers looking for quality with scale
Article Writer 6.0, SEO optimization, brand voice customization, citations and references
Free plan available; Chatsonic is available for $15/month; other plans from $20 /month
Rytr
Content creation
Small businesses scaling their content production
Built-in templates and plagiarism checker
Free plan available; Unlimited plan from $7.50/month
Writesonic SEO Tools
SEO
Individual site owners, search engine optimization experts, businesses, and content writers
AI topic clustering, keyword research, AI content gap analyzer, Answer the people
Free plan available; Chatsonic is available for $15/month; other plans from $20 /month
Social media managers, content creators, marketing teams, and businesses
Text-to-video generation, voice cloning, multi-language support
Free plan available; Plus plan from $25/month
Now, let’s look at these top AI digital marketing tools in depth.
AI Marketing Tools for Content Creation
Well-crafted written content is among the top approaches for driving organic traffic and promoting your product without being too pushy.
Whether you need to create content for your blog or draft an email for a cold outreach campaign, AI-powered content creation tools can lend a hand.
1. Writesonic AI Article Writer
Best for: Content writers, marketers, strategists, and all individuals and businesses looking to scale their content creation process without compromising quality.
The AI Article Writer 6.0 guides you through generating content from start to finish, ensuring it is SEO-optimized and ready to rank on the SERP.
Unlike most AI tools, Writesonic goes beyond just providing run-of-the-mill content that lacks depth and doesn’t resonate with readers.
When you get started, you have several customization options, including the ability to upload your own resources or hand-pick relevant published articles on your topic for the tool to learn from.
This means each article is based on information from only the most reliable sources. The best part? You can get started for free without providing your credit card information.
Writesonic key & newly added features
Generate content: Simply provide a topic, and Writesonic will generate several outlines for you to choose from and then a comprehensive article based on it.
Find keywords: Article Writer 6.0 searches for primary and secondary keywords related to your topic, along with their estimated search volume and a keyword difficulty score. Include these in your content to improve your chances of ranking in the top 10 search results.
Fine-tune your content: Easily improve any part of your Writesonic-generated content by highlighting the text and prompting the tool with specific instructions.
Automate internal linking: Writesonic can crawl your existing content to find relevant internal linking opportunities and include them in the generated article. This can help you ensure all articles in your content cluster are interconnected and your readers’ dwell time and engagement increase.
Personalize brand voice and tone: You can train Writesonic on your brand voice by uploading any existing documents you have, like blog posts, marketing materials, or website copy.
Auto-generate images using AI: Ditch the time-consuming hunt for images. Writesonic will automatically create an AI-generated cover image for your blog based on your topic.
Fact-check with citations and references: You can choose to have Writesonic cite all its sources when gathering information for an article. This can help you ensure your content is accurate and factual.
Writesonic pros
Writesonic offers a completely free subscription plan.
Combines content creation with SEO.
Offers a comprehensive suite of features for the entire content creation process.
Can be trained for your particular brand voice.
Writesonic cons
It might take a few attempts to perfect your instructions and generate your ideal article.
Writesonic pricing
Free Plan
Chatsonic: $15 /month
Individual: $20 /month
Standard: $99 /month
Writesonic reviews
Writesonic is trusted by Fortune 500 companies, popular eCommerce brands, agencies, and more — our clients span the globe!
Capterra rating: 4.8/5 (1900+ reviews)
Here is an example testimonial left by our client on using Writesonic:
“It’s been a real game-changer for our content creation efforts. The platform is incredibly user-friendly, which is a big plus for someone like me who isn’t a professional writer.”
2. Rytr
Best for: Small business owners, freelancers, content marketers, and individuals who need to create high-quality content quickly and efficiently.
Rytr lets users create written content in seconds. Choose from a variety of templates based on the type of content you want to create, select a language, specify the tone, and provide a few other essential details to get started.
It’s among the best in AI content marketing tools.
Rytr key & newly added features
Templates: Rytr offers 40 different templates tailored to the type of content you want to create. These range from long-form articles and short product descriptions to more creative use cases like poems.
Use case creator: If you don’t find your use case in the templates, you can create your own custom template.
Content generation: Simply enter your topic, and Rytr will generate content for you. You can also input ‘Section Keywords’ to be used throughout the article. Select up to three variations of the content to be generated at once.
Brand voice customization: Create your own brand voice or choose from a range of existing tones.
Plagiarism check: Rytr includes a built-in plagiarism checker that scans all your content for any instances of copied material.
Rytr pros
Rytr comes with a Chrome extension that makes using the tool more convenient.
Lots of content types to choose from.
Helps beat writer’s block and provides ideas for writing content.
Rytr cons
Doesn’t offer an AI image generator.
You can only create long-form content section by section, not all at once.
Rytr pricing
Free Plan
Unlimited: $7.50 /month
Premium: $24.16 /month
Rytr reviews
Capterra Rating: 4.6/5 (18 reviews)
AI Marketing Tools for SEO
Your written content won’t yield the amazing results you want unless it’s optimized to rank on search engines.
Handling this manually can be tedious and expensive.
Best for: Individual site owners, search engine optimization experts, businesses, and content writers.
Writesonic offers several search engine optimization tools, including a content optimizer that provides real-time metrics on the likelihood of your content ranking on Google—it’s among the best free AI tools for marketing.
It has several other SEO tools that can help you research and optimize your content to increase the chances of landing the top spot on the SERP.
Writesonic SEO Tools key & newly added features
AI Topic Clustering
Clustering can improve your topical authority on a subject, consequently improving your chances of ranking for the subject.
Writesonic will identify a topic’s pillar page, its supporting pages, and the keyword clusters for each individual page to optimize your clustering strategy. It also provides essential metrics such as search volume, search intent, and keyword difficulty.
Keyword Research
This tool helps you discover relevant keywords to target and how likely you are to rank for any particular search query.
Enter your target keyword and get access to tens of similar queries, including their search volume, traffic, and keyword difficulty.
Answer the People
Find a variety of questions people are asking related to a particular topic. This gives you valuable insights into user intent and what kind of information your audience is seeking.
You can set parameters for which search engine Writesonic should use and specify the country you want to search in.
AI Content Gap Analyzer
This allows you to compare your content directly with competitors. Writesonic provides information on content gaps and statistics, and offers suggestions for improvement.
SEO Checker and Optimizer
Writesonic’s SEO checker assigns your content a score ranging from 0 to 100, indicating how well-optimized it is. Higher scores suggest a better chance of scoring the top spot on the SERP. Include the suggested keywords in your content to improve the score (and your rankings!).
Writesonic SEO Tools pros
Leverage five different SEO tools in one platform for various use cases.
Get insights based on what’s already working for competitors.
Access the functionality of several tools in one.
Try advanced tools for free. Most of these tools work on a freemium model, so you can test them out without committing.
Writesonic SEO Tools cons
Not all tools are entirely free.
Writesonic SEO Tools pricing
Free Plan
Chatsonic: $15 /month
Individual: $20 /month
Standard: $99 /month
Reviews
Capterra Rating: 4.8/5 (1900+ reviews)
2. Alli AI
Best for: Businesses, agencies, large enterprises, or anyone looking to improve their website visibility on search engines.
Alli AI allows you to create custom rules that target specific sections of your website, from entire domains to individual pages or even custom URL patterns.
It crawls your website and finds room for improvement. You can go through these and approve or reject the suggestions.
Alli AI key & newly added features
Bulk optimization: Identify thousands of optimization opportunities at once and automatically put them into place by approving them.
Front-end editor: You can make changes to your site without having to have backend knowledge.
Split test: You can split test titles on your site to determine which yields better results.
Backlink monitoring: Alli AI monitors your backlink profile and finds opportunities to build more of them.
Alli AI pros
Saves time by finding SEO opportunities automatically.
Takes care of technical and on-page SEO.
Can access and alter site code to improve site speed.
Alli AI cons
Can be pricey for bigger websites with a higher number of pages.
It is a relatively new platform, so there is no long-term history of good user experience.
Not all AI optimization recommendations may be accurate.
Alli AI pricing
Business: $299 /month
Agency: $599 /month
Enterprise: $1199 /month
Reviews
Capterra Rating: 4.3/5 (13 reviews)
AI Marketing Tools for Automation
Automating basic marketing tasks can make your business more efficient and save costs by reducing the need to hire additional staff.
Here are the AI marketing automation tools we can vouch for.
1. Botsonic
Best for: Business Owners,Customer Support Managers, Chief Technology Officers (CTOs), Ecommerce Directors, Heads of Customer Experience, CRM Managers.
Botsonic is an AI chatbot that automates operational efficiency by reducing the need for human representatives to engage customers round-the-clock.
Train the platform on any existing resource materials for your company and your website URL. Botsonic can crawl it to find relevant information.
Botsonic key & newly added features
Offer instant query resolution: Botsonic can analyze and accurately provide responses to more than 70% of queries in seconds.
Enjoy extensive integrations: Integrate Botsonic with a number of other customer service platforms for a seamless experience. These include WhatsApp, Messenger, Slack, Zapier, and more.
Provide live chat handoff: When Botsonic doesn’t have the resources to provide a reliable response, it can easily redirect the query to a human agent.
Get flexible with use cases: Be creative in how you use Botsonic! It does more than just aid customers; you can even use it to answer questions for your employees in your workspace.
Stay secure: All of your data and chats are encrypted. Botsonic also employs several other SOPs to ensure sensitive information remains secure and isn’t leaked.
Botsonic pros
Decreases the workload of customer support teams.
Connects with different channels to provide a hassle-free experience.
Increases customer satisfaction rates.
Saves you costs on hiring additional staff.
Matches your website design, thanks to its superior customizability.
Botsonic cons
Like other AI tools, it’s only as accurate as the data you provide it.
Botsonic pricing
Free Plan
Professional Plan: $49 /month
Botsonic reviews
Capterra Rating: 4.8/5 (54 reviews)
2. Drift
Best for: Marketing, sales, and customer support teams looking to automate engagement and improve lead conversion rates.
Drift is a marketing and sales platform that covers different needs and provides many lead-nurturing features, including AI chatbots.
You can use it to automate customer service and identify leads with a high possibility of converting.
Drift key & newly added features
Customizable chatbots: Create AI chatbots trained on your company data to automatically respond to customer queries.
Engagement score: Drift assigns your website visitors an engagement score based on their interactions with your marketing presence — it helps determine how likely they are to convert.
Language translations: Translates conversations in real-time, allowing your customers to chat in their preferred language without requiring a multi-lingual customer rep staff.
Playbooks: These are pre-built conversation paths powered by AI that guide visitors towards specific goals, like scheduling a demo or downloading a whitepaper.
Drift pros
Automates lead qualification and helps find high-quality leads.
Integrates seamlessly with various CRMs and marketing tools.
Playbooks help with lead routing and improving conversions.
Drift cons
Can be pretty complex to set up initially, especially for small businesses.
May be financially viable only for large businesses.
Drift pricing
Premium: $2500 /month
Advanced: Not publicly listed
Enterprise: Custom pricing
Drift reviews
Capterra Rating: 4.5/5 (198 reviews)
AI Marketing Tools for Social Media Management
Social media marketing is one of the most prominent and effective ways to get your brand noticed and recognized.
There are plenty of tricks to boost engagement, but these can be time-consuming and inefficient.
Here are AI marketing tools for social media management that can take some of the burden off your hands.
1. Sprout Social
Best for: Businesses of all sizes, individuals, social media managers, and agencies.
Sprout Social is a complete social media management toolkit. The platform lets you schedule posts, track your performance on various social media apps, engage with followers, and more.
They also provide several AI features to make your social media approach more effective.
Sprout Social key & newly added features
Audience engagement: Reply to comments and private messages directly without juggling tabs.
Publishing content: Upload content to different social media platforms from one centralized space. Sprout Social also provides suggestions for post text and tone when composing content.
Audience insights: Track spikes in the mentions of your brand for quick crisis management. You can also identify current trends and compare competitors to gauge how your efforts fare against them.
Analytics: Sprout Social offers interactive charts, graphs, and other visuals to help you monitor your social media analytics. It will also find the best times to post content to maximize engagement.
Sprout Social pros
Simplify social media management by uploading and tracking content in one place.
Get an edge over competitors by analyzing how they handle their social media efforts.
Save time by automating post publishing.
Sprout Social cons
Comes with a learning curve, especially for its advanced features.
Can be costly for individuals and small businesses on a budget.
Sprout Social pricing
Standard: $249 /month
Professional: $399 /month
Advanced: $499 /month
Enterprise: Custom pricing
Sprout Social reviews
Capterra Rating: 4.4/5 (578 reviews)
2. Predis.ai
Best for: Marketing teams, small to medium businesses, agencies, and individuals looking to maximize social media impact
Predis uses artificial intelligence to generate social media content for your brand, including text posts, images, carousels, and even videos.
It can also help you manage your different social media accounts by scheduling and publishing content directly.
Predis.ai key & newly added features
Text to video generation: Give Predis.ai a text prompt and have it generate a product video or other types of content for your TikTok, Reels, YouTube Shorts, and more.
Copywriting tool: Provide Predis.ai with a short prompt explaining your product and what you want to advertise, and it will generate a polished ad copy for it.
Text to creative generation: Generate photos and carousels to fit your needs with a simple text prompt.
Competitor analysis: Analyze how your competitors handle social media marketing by accessing their best and worst-performing content along with the hashtags they use in their posts.
Scheduling and publishing: Schedule your posts for publication on any of your social media accounts, all from one platform.
Predis.ai pros
Combines the functionality of multiple tools in one.
Saves time on creating content.
Saves you money on managing multiple subscriptions.
Create stunning visuals even if you don’t have a design bone in you.
Predis.ai cons
Heavily relying on it can lead to a lack of creativity and a saturation of similar posts.
Limited analytics that don’t match the offerings of competitors.
Predis.ai pricing
Free Plan
Lite: $32 /month
Premium: $59 /month
Agency: $249 /month
Predis.ai reviews
Capterra Rating: 4.7/5 (181 reviews)
AI Marketing Tools for Data Analytics
You’ve collected customer feedback—great! Now, you need to analyze it.
Data analytics is crucial for understanding customer behavior, improving marketing strategy, and optimizing campaigns for greater ROI.
But this isn’t easy, especially when dealing with thousands of rows of data. Here are a few AI marketing tools for data analytics that can be of help.
1. Tableau
Best for: Marketing teams, analysts, and data scientists looking to visualize and interpret complex datasets.
Tableau is a data visualization tool that makes understanding raw data easier by converting it into visual graphs.
You can filter data based on several criteria and divide it into separate categories to easily break it down. This can also give you insights into what your data represents.
Tableau key & newly added features
Visual analytics: Create customizable dashboards to see data trends, patterns, and correlations.
Data insights: Using the Explain Data feature allows you to select a specific data point or mark in a visualization and ask “why” it’s high or low compared to others.
Predictive analysis: Tableau uses historical data to forecast how future trends are likely to play out.
Einstein copilot: Tableau’s AI assistant that guides you on using Tableau and even completes tasks for you.
Tableau pros
Allows users to interact with data to understand it better.
Helps explain why data reacts a certain way in different instances.
Predicting what comes next can help you stay ahead of competitors.
Tableau cons
AI tools may offer insights without fully explaining their reasoning, which can be confusing.
If your data is inaccurate or incomplete, the insights generated by AI might not be accurate. You can explore several Tableau alternatives to get more accurate results.
Tableau pricing
Tableau Viewer: $15 /month
Tableau Explorer: $42 /month
Tableau Creator: $75 /month
Tableau reviews
Capterra Rating: 4.5/5 (2200+ ratings)
2. Polymer AI
Best For: Marketing teams, eCommerce businesses, and agencies needing real-time analytics for customer behavior and website performance.
Polymer is an analytics platform that uses AI to analyze website data (clicks, visits, etc.) and provide real-time insights into customer behavior, conversion rates, and website performance.
This lets you see what’s working in your digital campaigns and what needs tweaking to improve user experience and drive more conversions.
Polymer AI key & newly added features
Analytics: Monitor website traffic, user interactions, and sales conversions as they happen in real-time.
Predictive insights: By analyzing past data and customer behavior, Polymer can predict how people might react to your campaigns in the future.
AI-generated dashboards: Automatically have Polymer visualize your data in graphs, pie charts, heatmaps, and more.
Conversational AI: Ask your questions in simple English, and the AI assistant will crunch your data to find answers. For example, ask AI, “What was my total ad spend and ROAS this month?” and it will answer that for you in seconds.
Polymer AI pros
Collaborate with team members and easily share your data from one place.
Choose from different dashboard templates to find a variant you like.
Decode complex analytics and data sets by simply asking your AI assistant for insights.
Easily generate detailed reports when you need them.
Polymer AI cons
Not as many features as other data analytics platforms.
Primarily geared towards only eCommerce stores.
Polymer AI pricing
Basic Plan: $10 /month
Starter Plan: $50 /month
Pro Plan: $100 /month
Teams Plan: $250 /month
Polymer AI reviews
Capterra Rating: Not yet available
AI Marketing Tools for CRM
Keeping track of customer profiles, monitoring your sales performance, and managing communication becomes easier with the right AI marketing tools for CRM.
Here are our top choices.
1. Zoho Zia
Best for: Businesses of all sizes looking for a reliable AI-powered CRM solution.
Zia is Zoho’s CRM sales assistant, which can predict future sales, suggest clever ways to move deals forward, and even automate repetitive tasks like sending follow-ups.
Zoho Zia key & newly added features
Improve sales: Zia finds relevant products in your catalog that you can cross-sell to your current customers based on their past purchases.
Predict trends: The tool predicts which of your customers are most likely to close a purchase, so you can spend most of your efforts catering to high-value customers.
Generate instant reports: Zia can immediately generate custom reports for you; all you have to do is ask for them in plain English.
Zia chatbot: Serves your customers by providing answers to frequently asked questions.
Zoho Zia pros
User-friendly interface with a focus on sales processes.
AI-driven insights and recommendations to improve sales efficiency.
Zia’s insights enable salespeople to make informed decisions about leads and deals.
Improve your chances of getting repeat customers by offering them relevant products to purchase.
Zoho Zia cons
Their basic chatbot isn’t a replacement for dedicated customer service bots.
Zoho Zia pricing
Standard: $20 /month
Professional: $35 /month
Enterprise: $50 /month
Ultimate: $65 /month
Zoho Zia reviews
Capterra Rating: Not available
2. Pipedrive
Best for: Small to medium-sized businesses and sales teams looking for an intuitive and AI-powered CRM platform.
Pipedrive is a sales-focused CRM tool that uses AI to enhance sales processes, improve pipeline management, and boost team productivity.
Pipedrive key & newly added features
Lead scoring: Automatically score leads based on their likelihood to convert, which helps identify which customers should be your priority.
AI assistant: Pipedrive’s AI sales assistant provides tips and recommendations to improve conversions based on your sales data and activities.
Smart contact data: Finds publicly available information associated with a lead’s email address or website.
Performance insights: Generate easy-to-analyze reports on your performance over a particular period.
Pipedrive pros
AI-driven insights and recommendations to improve sales efficiency.
Integrates with plenty of other third-party platforms.
You can create custom fields, pipelines, and reports to fit your needs.
Pipedrive cons
Generates basic reports; might not be enough for an in-depth analysis.
Primarily focused on sales, so lacks many of the marketing features you would see in other CRMs.
Pipedrive pricing
Essential: $14 /month
Advanced: $29 /month
Professional: $59 /month
Power: $69 /month
Enterprise: $99 /month
Pipedrive reviews
Capterra Rating: 4.5/5 (2900+ reviews)
AI Marketing Tools for Multimedia
Nothing captures attention better than great visuals. However, marketers on a budget usually shy away from these because of the cost constraints of hiring professionals to create them.
Here are the best AI marketing tools to generate multimedia that make the process cheaper, faster, and easier for everyone.
1. Canva Magic Design
Best for: Marketers, content creators, and businesses of all sizes looking to create professional-quality videos quickly and easily.
Canva is a known design tool that makes creating visuals for a range of use cases easier with the help of templates and an intuitive editor.
Magic Design is the recent addition to their tool that takes the entire process off your hands with the help of AI.
Canva Magic Design key & newly added features
Image generation: Simply describe what you want to design—whether it’s social media posts, YouTube thumbnails, or more—and Canva will generate it for you.
Magic Design for video: Upload any editing video clips and images you might have, then describe what you want to create.
Integration with Canva: Since Magic Design is an extension of Canva, you don’t lose out on the ease of use and capabilities of Canva’s larger platform.
Personalize with brand kit: Maintain consistency across all your designs by integrating your brand’s colors, fonts, and logos effortlessly.
Canva Magic Design pros
Magic Design generates several variations of your design, allowing for wider choice.
Try out the different Magic Design features for free to see if it works for you.
Broader integration with Canva means you can easily edit the generated designs.
Create different types of multimedia, including images, presentations, and videos.
Canva Magic Design cons
The designs might come off as generic or lack a unique style.
Can be a great starting point, but requires personal intervention to generate publishable results.
Canva Magic Design pricing
Free Plan with limited access
Canva Pro: $6.50 /month
Canva reviews
Capterra Rating: 4.7/5 (11,000+ reviews)
2. InVideo AI
Best for: Social media managers, content creators, marketing teams, and businesses aiming to create high-quality video content at scale.
InVideo is another AI marketing software that offers an AI creator. It allows you to generate video content from simple text prompts.
InVideo AI Key & Newly Added Features
Text-to-video: Describe your video concept with text prompts, and InVideo will generate a video based on your description.
Clone voice: Provide InVideo a recording of your voice and it’ll clone it for you, so you can easily generate audio without having to put in the work yourself.
Multiple language support: Dub any of your videos into a number of other languages.
Edit at command: Prompt the tool to make the specific edits you want.
InVideo AI pros
Wide variety of pre-built templates for different marketing goals.
Cater to a broader audience with dubbing into different languages.
Save time and effort on recording audio yourself by cloning your voice.
InVideo AI cons
The software can lag at times.
Customization options are limited compared to other advanced editing tools.
InVideo AI pricing
Free Plan
Plus Plan: $25 /month
Max Plan: $60 /month
InVideo AI reviews
Capterra Rating: 4.6/5 (360+ reviews)
AI Marketing Tools for Multimedia
DesignWiz
DesignWiz is an innovative flyer-maker tool designed for small businesses, event organizers, and marketers. Its intuitive interface and versatile tools make it an excellent choice for creating professional flyers with ease and affordability.
Key Features of DesignWiz
Wide Template Library: Offers an extensive collection of customizable flyer templates catering to various needs, including events, promotions, and branding.
Customization Options: Allows users to modify colors, fonts, and layouts to align with their unique style or brand identity.
Drag-and-Drop Editor: Features an intuitive drag-and-drop interface, enabling users to design flyers without requiring prior experience.
High-Quality Graphics: Provides a range of premium design elements to ensure polished and professional results.
Affordable Pricing Plans: Includes options for different budgets, starting from a free plan.
AI Flyer Generator: Leveraging AI technology, the tool helps users optimize their flyer designs, offering smart suggestions and streamlining the creation process.
Pros of Using DesignWiz
A diverse selection of templates designed specifically for flyer creation.
User-friendly tools accessible to individuals without design expertise.
Budget-friendly pricing suitable for small businesses and individuals.
AI-driven features optimize the design process, saving time and effort.
Cons of Using DesignWiz
The free version includes only basic features; premium plans are required for advanced capabilities.
DesignWiz Pricing
Free Plan: Provides essential features for basic flyer creation.
Pro Plan: Offers advanced tools and premium features for $9/month.
Execute bigger, bolder marketing bets faster with AI-based marketing tools
Marketing is a broad topic, and marketers must often expand their horizons beyond their comfort zone.
As you step into uncharted territories with bold campaigns and big bets, AI tools can support you by taking mundane and repetitive tasks off your plate. This is why we tested out AI tools for marketers for all sorts of use cases and compiled a list of the best.
Writesonic comes out as a tough contender to beat.
The AI Article Writer can accelerate your content marketing efforts, while our host of SEO tools can help ensure you actually get readers for the content by ranking above your competitors on search engines.
Botsonic is another addition that improves the efficiency of companies’ customer service processes by requiring fewer human representatives to work around the clock.
You can test all of Writesonic’s tools out for free, with no commitments needed (seriously, not even your credit card details) until you’re sure you love the product.
Let’s face it – Surfer SEO has been the go-to tool for content optimization for years.
But it’s not the only tool. There are various Surfer SEO alternatives with more advanced features, affordable pricing, and a better approach to content optimization.
If you’re looking to explore alternatives to Surfer SEO you’re at the right place. This blog post covers the top 10 Surfer SEO alternatives that you can go for. Here’s what you’ll discover:
Tool that offers some unique features.
Options that might fit your budget better.
Alternatives that can help you streamline content workflow.
Whether you’re a content creator, digital marketer, or business, you can find options here to help boost your content’s performance and search rankings. So, let’s get started.
How we selected the best Surfer SEO alternatives
Wondering how we selected the best ones out of so many available options? Well, here are 5 factors we considered:
Functionality: Feature check over anything else! We sorted out the tools that offer similar (or even better!) features as compared to the Surfer SEO.
Interface: Next, we prioritized intuitiveness and ease of use. Why waste time on complicated interfaces when you can go for tools that are easy to use?
Pricing: Choosing a tool that offers good value for money is very important. From budget-friendly to premium, we listed down tools of all types.
Reviews: We checked what real users are saying about the product to get the lockdown on each tool’s performance.
Customer support: Great customer support can make or break your journey. We sorted and picked the best ones.
Reasons to consider alternatives to Surfer SEO
Here are a few reasons why you might want to consider Surfer SEO alternatives:
Pricing: Surfer SEO is a bit expensive, which might not be feasible for small businesses or freelancers.
Learning curve: The amount of data and suggestions provided by Surfer SEO can be overwhelming for the users, leading to a high learning curve.
Features: Depending on your industry or content type, you might need specialized features that Surfer SEO doesn’t offer. Some alternatives cater to specific niches or content types more effectively.
Manual adjustments: Though Surfer SEO provides great recommendations, some suggestions might not align with every content type, and manual changes might be required.
Remember, the best tool is the one that fits YOUR specific needs and workflow. So, let’s explore these alternatives and find your perfect match!
Top 10 Surfer SEO alternatives to try in 2024
Here’s a more detailed comparison of our top picks:
Tool Name
Best For
Pricing
Writesonic
All-in-one content creation and optimization tool
Free trial available. The paid plan starts at $12/month.
Frase
Content optimization and research
Free trial available. The paid plan starts at $15/month.
Marketmuse
AI-powered content strategy
7-day free trial. The paid plan starts at $149/month.
Clearscope
Content optimization for enterprise-level content teams
The paid plan starts at $189/month.
Semrush
Comprehensive SEO and marketing
Semrush offers a 7-day free trial. The paid plans start at $139.95/month.
Ahrefs
Backlink analysis and keyword research
Ahrefs offers free Ahrefs Webmaster Tools. The paid plan starts at just $129/month.
Topic
Content outline and optimization
The paid plan starts at $99/month.
Dashword
Content briefs and optimization
Free trial available. The paid plan starts at $99/month.
Page Optimizer Pro
On-page SEO and content optimization
7-day free trial. The paid plan starts at $34/month.
SE Ranking
Affordable, comprehensive tool
14-day free trial. The paid plan starts at $65/month.
1. Writesonic
Writesonic is one of the best Surfer SEO alternatives, providing a comprehensive set of tools to create and optimize your content and make it rank well on the SERPs.
Writesonic
Writesonic is an AI-powered content creation and optimization powerhouse that helps to 10x the content creation process while maintaining top-notch SEO standards. It leverages advanced AI models to come up with high-quality and contextually relevant content across diverse areas.
The tool is ideal for content marketers, bloggers, SEO professionals, and businesses looking for Surfer SEO alternatives that offer more features at a lower cost. Moreover, the robust set of features, user-friendly interface, and extensive template library are what sets it apart from other tools in the market.
Comprehensive AI content creation and optimization tools.
Affordable pricing plans for businesses of all sizes.
Regular updates and improvements in features.
Excellent customer support and educational resources.
Cons:
May require some fine-tuning for highly technical or specialized content (but hey, that’s true for all AI tools!)
Pricing:
Writesonic offers a free trial where you get 25 credits for free. The paid plan starts at $12/month.
Ratings:
G2: 4.7/5
Capterra: 4.8/5
Why go for Writesonic over Surfer SEO?
If you’re looking for a tool that goes beyond Surfer SEO capabilities, go for Writesonic. It helps you create superior quality, SEO-optimized content at a lower cost. Additionally, the SEO toolkit offered by Writesonic is way better than Surfer SEO, ensuring that all content is original and ready to make its mark on the web.
Unlike Surfer SEO’s complex interface, Writesonic offers a very user-friendly interface, which is suitable for beginners. And the best part? The comprehensive set of content creation tools, along with the best AI SEO tools offered by Writesonic, makes it a smart choice for people looking to automate their entire content creation and optimization process.
Why do I like this tool?
As a content marketer, I love how Writesonic provides tools for every use case, starting from generating content ideas to optimizing content so that it ranks well.
The AI Article Writer is a game-changer, allowing you to generate well-researched, SEO-optimized articles in minutes. Plus, the affordable pricing makes it accessible to businesses of all sizes, helping them get access to top-tier SEO and content creation tools.
When comparing it with Surfer SEO, here are 3 quick reasons why I would recommend Writesonic: A comprehensive set of features, affordable pricing, and a user-friendly interface. The tool has been a fantastic addition to my AI toolkit.
Next comes Frase, another Surfer SEO alternative that helps to do research, generate outlines, create content, and optimize it to rank higher on SERPs. The tool is ideal for anyone looking to generate SEO-optimized content at an affordable price.
Frase
Frase is best known for its SEO workflow, where you just need to add a keyword phrase, and it will come up with questions people also ask, search results, and more. It also lets you create an outline by calculating how long the article needs to be, how many headers need to be there, and other SEO elements.
Key Features:
AI-powered content optimization.
Question research for comprehensive content creation.
Content brief generator.
Quick SERP analysis.
Integration with popular writing tools.
Pros:
User-friendly interface.
Helps in understanding user intent.
Excellent for creating in-depth, authoritative content.
Frase primarily focuses on content optimization and less on content creation.
Glitchy at times, which can lead to delays.
Pricing:
Frase.io offers a free trial. The paid plan starts at $15/month.
Ratings:
G2: 4.8/5
Capterra: 4.8/5
Why go for Frase over Surfer SEO?
Frase excels in helping you create comprehensive content that answers user questions, which is crucial for topic authority. Unlike Surfer SEO, Frase offers a question research feature that is particularly powerful, giving you insights that can help in creating high-quality content.
Why do I like this tool?
I like how Frase focuses on creating content that truly serves the needs of the users. However, if given the choice of a top-notch content creation and optimization tool, Writesonic is hands down the best tool to go for.
3. Marketmuse
Marketmuse is another Surfer SEO alternative best for creating impactful content strategies. It’s ideal for teams looking for deep insights and data-driven content planning.
Marketmuse
The tool quickly analyzes the entire website to come up with personalized insights, helping you plan your content in an effective manner. In short, Marketmuse helps to automate the content audit process and helps to find what’s working and what’s not quickly.
Key Features:
AI-driven content planning and strategy.
Comprehensive competitor analysis.
Content optimization suggestions.
Topic modeling for content clusters.
Pros:
Deep, data-driven insights for content strategy.
Excellent for building topic authority.
Powerful competitor analysis features.
Helps in creating comprehensive content plans.
Cons:
A steep learning curve is involved.
Can be a bit expensive for small businesses and freelancers.
Pricing:
Marketmuse offers a 7-day free trial. The paid plan starts at $149/month.
Ratings:
G2: 4.8/5
Capterra: 4.8/5
Why go for Marketmuse over Surfer SEO?
If your priority is creating a killer content strategy, Marketmuse can be a good Surfer SEO alternative. Its AI-driven insights are particularly valuable for larger teams looking to scale their content operations effectively.
Why do I like this tool?
Marketmuse provides an in-depth analysis and offers personalized recommendations. Also, check out the 9 best SEO competitor analysis tools.
4. Clearscope
Clearscope is another powerful content optimization tool that has gained a good reputation as a Surfer SEO alternative, especially among enterprise-level content teams.
Clearscope
The tool uses AI to analyze the top-performing content and provide data-driven insights to improve the overall search engine performance. It helps to create content that not only ranks well but also provides value to the readers.
Key Features:
Keyword discovery and content briefs.
Real-time content editor with optimization score.
Content optimization recommendations based on top-performing content.
Integration with tools like Google Docs, WordPress, and more.
Pros:
User-friendly interface with clear and actionable recommendations.
Focuses on the overall quality of the content and not just the keyword usage.
Excellent tools for optimizing existing content and creating new SEO-optimized content.
Cons:
Expensive as compared to other Surfer SEO alternatives.
Limited keyword research capabilities as compared to other tools.
Lacks various customization options.
Pricing:
Clearscope’s pricing starts at $189/month for the Essentials plan, with higher tiers available for larger teams and enterprises.
Ratings:
G2: 4.9/5
Capterra: 4.9/5
Why go for Clearscope over Surfer SEO?
Clearscope offers a more holistic approach to content optimization as compared to Surfer SEO. While both tool provides recommendations, Clearscope places an emphasis on content quality and relevance, which helps to create high-quality and valuable content.
Why do I like this tool?
The tool not only tells you to stuff keywords but also helps you understand which topics and concepts to cover to create valuable content. Moreover, Clearscope integrates with both Google Docs and WordPress, which streamlines the workflow.
5. Semrush
Next on the list of alternatives to Surfer SEO comes Semrush – a comprehensive digital marketing tool for SEO, content marketing, PPC, and more.
Semrush
Semrush’s AI writing assistant helps to enhance the content by optimizing it for keywords, improving readability, maintaining tone of voice, and ensuring originality. The tool provides suggestions for readability, word count, originality, and tone. It’s a go-to tool for people looking to come up with SEO-optimized content.
Key Features:
Real-time data and insights for content optimization.
Readability analysis, tone of voice recommendations, and plagiarism detection.
Compatible with Google Docs, Microsoft 365, and WordPress.
Pros:
User-friendly interface.
Part of a comprehensive SEO toolkit.
Real-time content optimization suggestions.
Maintain a consistent tone and style throughout content pieces.
Cons:
Comes with Semrush subscription, which can be a bit expensive for some users.
A steep learning curve is involved.
Pricing:
SEMrush offers a 7-day free trial. Paid plans start at $139.95/month for the Pro plan, with higher tiers available for larger teams and agencies.
Ratings:
G2: 4.5/5
Capterra: 4.7/5
Why go for Semrush over Surfer SEO?
While Surfer SEO focuses on content optimization primarily, Semrush offers a much wider range of SEO tools, giving you a more holistic view of SEO. So, if you’re looking for a tool that can handle not only content optimization but also keyword research, backlink analysis, and more, Semrush can be a great choice for you.
Why do I like this tool?
For those already invested in the SEMrush ecosystem, the Writing Assistant is a no-brainer. It provides solid content optimization capabilities without the need for an additional tool.
6. Ahrefs
Ahrefs is a powerful Surfer SEO alternative, offering a wide range of features like keyword research, competitor analysis, backlink checker, and more.
Ahrefs
While it’s not primarily a content optimization tool like Surfer SEO, its robust SEO features make it a strong alternative for content teams looking to improve their search performance. It can be your go-to tool for backlinks, keyword research, and content gap analysis.
Key Features:
Site explorer for in-depth competitor analysis.
Rank Tracker for monitoring your SERP performance.
Backlink checker and link-building tools.
Pros:
Comprehensive set of SEO tools.
User-friendly interface.
Offers free access to a few tools.
Cons:
Does not offer a content assistant like Surfer SEO.
Might be expensive for small businesses and individuals.
Pricing:
Ahrefs offers Ahrefs Webmaster Tools, where you get free limited access to a few features. The paid plan starts at just $129/month.
Ratings:
G2: 4.5/5
Capterra: 4.7/5
Why go for Ahrefs over Surfer SEO?
If you’re looking for a tool that can offer detailed insights for backlink profiles, keyword ranking, and more, go for Ahrefs. However, if you are looking for a tool that can help you end-to-end, from content generation to optimization, you can try Writesonic.
Why do I like this tool?
I love how Ahrefs offers detailed insights.
7. Topic
Next comes Topic, another great Surfer SEO alternative that helps to research, outline, and optimize your content. It has a unique approach to content optimization that focuses on creating comprehensive content briefs.
Topic
Topic analyzes top-ranking content for your target keywords and provides detailed outlines and recommendations to help you create content that covers all the necessary aspects of a topic.
Key Features:
AI-powered content brief generator
SERP analysis
Content grader
Keyword suggestions
Competitor content analysis
Readability scoring
Integration with popular writing tools
Pros:
User-friendly and clean interface.
Excellent for creating comprehensive content briefs.
Ensures that the content covers all the necessary points.
Cons:
Expensive as compared to other tools.
AI-generated outlines can sometimes be inaccurate.
Pricing:
Topic’s paid plan starts at $99/month.
Ratings:
G2: 5/5
Capterra: 5/5
Why go for Topic over Surfer SEO?
Topic is an easy-to-use content planning tool, unlike Surfer SEO, which is an expert-level SEO tool with a complex interface.
Why do I like this tool?
Topic’s focus on content briefs sets it apart from the other SEO tools. It analyzes top-performing content and provides detailed outlines, which is invaluable for creating comprehensive, authoritative content.
However, Topic is primarily a content planning tool. If you’re looking for an all-in-one SEO tool, it’s better to go for Writesonic.
8. Dashword
Dashword is another great alternative to Surfer SEO, which helps create high-quality content briefs, optimize content for SEO, and monitor performance.
Dashword’s strength lies in its ability to analyze top-ranking content and provide detailed insights on what you need to include to compete.
Dashword
Key Features:
Content optimization suggestions
SERP analysis
Content brief generator
Topic clustering
Readability analysis
Competitor content gap analysis
Integration with Google Docs
Pros:
User-friendly interface with actionable recommendations.
Regular updates based on the user feedback.
Cons:
Lacks AI content generation features. Only suitable for planning.
May have a learning curve for users new to content optimization.
Pricing:
Dashboard offers a free report. The paid plan starts at $99/month.
Ratings:
G2: NA
Capterra: NA
Why go for Dashword over Surfer SEO?
Surfer SEO gives you an in-depth analysis, which can be a bit confusing for beginners. Dashboard, on the other hand, shows exactly what you need to improve your content, which gives clarity and ultimately helps to save a lot of time.
Why do I like this tool?
Dashboard is a good tool for creating a content strategy, but when it comes to topic clustering, I mostly prefer using Writesonic.
9. Page Optimizer Pro
Page Optimizer Pro is an on-page SEO and content optimization tool that helps you create, optimize, and maintain high-quality content on Google. The advanced tool helps to zoom in on the tiniest details that can make a huge impact on your rankings.
Page Optimizer Pro
Page Optimizer Pro provides detailed recommendations based on the top-ranking pages for your target keywords.
Key Features:
Detailed on-page SEO analysis
Competitor analysis for target keywords
Content optimization suggestions
Chrome extension for easy analysis
Pros:
Affordable pricing.
Detailed and actionable recommendations.
Regular updates based on SEO trends.
Cons:
May not be suitable for beginners as it requires some SEO knowledge.
Focuses primarily on on-page SEO and is not a comprehensive tool like other alternatives.
Pricing:
Page Optimizer Pro offers a 7-day free trial. The paid plan starts at $34/month.
Ratings:
G2: 5/5
Capterra: 4.9/5
Why go for Page Optimizer Pro over Surfer SEO?
While both tools focus on on-page optimization, Page Optimizer Pro offers a more granular approach to page analysis. If you’re looking for detailed, actionable recommendations for optimizing individual pages, Page Optimizer Pro is an excellent choice.
Why do I like this tool?
I appreciate Page Optimizer Pro’s laser focus on on-page SEO. The detailed recommendations are incredibly valuable for fine-tuning your content for specific keywords.
10. SE Ranking
SE Ranking is another popular Surfer SEO alternative that offers a comprehensive SEO toolkit. It guides you through every step of your optimization journey with actionable and in-depth insights.
SE Ranking
SE Ranking offers a wide range of tools, including keyword research, competitor analysis, content editor, rank tracker, and so on. The tool is best known for its user-friendly interface.
Key Features:
A complete SEO toolkit.
SEO keyword tools.
Backlink monitoring and analysis.
Competitor SEO/PPC research.
Website audit and on-page SEO checker.
Pros:
User-friendly interface.
Affordable and flexible pricing plans.
Cons:
High learning curve.
The tools are not as comprehensive as other alternatives available in the market.
Pricing:
SE Ranking offers a 14-day free trial. The paid plan starts at $65/month.
Ratings:
G2: 4.8/5
Capterra: 4.7/5
Why go for SE Ranking over Surfer SEO?
SE Ranking offers a more comprehensive SEO toolkit at a more affordable price point. If you’re looking for an all-in-one SEO solution that won’t break the bank, SE Ranking is an excellent alternative to Surfer SEO. However, if you are looking for an even more affordable SEO tool that offers many more features, try Writesonic.
Why do I like this tool?
I like the reporting feature, which is particularly valuable for agencies and consultants looking to present professional reports to clients.
Get your hands on the best Surfer SEO alternative – Writesonic
And, there you go! 10 best Surfer SEO alternatives that you can try out.
From Writesonic – an all-in-one content generation and optimization tool to Page Optimizer Pro, there’s a tool out there for every SEO need and budget.
Remember, the best tool for you depends on your specific needs, budget, and level of SEO expertise. Whether you’re looking for an all-in-one solution like Writesonic, a content optimization powerhouse like Clearscope, or a content brief generator like Topic, there’s an alternative to Surfer SEO that’s perfect for you.
And the best part? Most of these tools offer free trials or demos. So, why not start with the comprehensive SEO tool Writesonic? Its user-friendly interface, comprehensive toolkit, and affordable pricing make it a perfect Surfer SEO alternative.
Start your free trial now and see the difference for yourself!
Listicle blogs are popular simply because people are usually in a hurry to read, and lists make content much easier to scan, digest, and share.
So, if you want to learn about how to write a listicle that not only captivates your audience but also drives a ton of traffic to your site, stick around!
We’ll break down the key elements, show you some killer listicle examples, and give you practical tips to create your own.
What is a listicle?
A listicle is just a fancy term for an article that is structured as a list.
Think of it as a combination of a list and an article. You’ve probably seen titles like “10 Tips for Better Sleep” or “10 Best Content Optimization Tools.”
Each point on the list gets its own mini-section, making the blog incredibly engaging and easy to read.
The listicle template for blogs has taken over the internet for a good reason.
Listicles cater to our natural preference for organized information. Instead of wading through a wall of text, readers can quickly scan the points that interest them most.
Can you imagine reading a long, dense article about SEO strategies?
We’re pretty sure you’d much rather have that same content broken down into a listicle like “10 SEO Strategies for 2024.”
You’ll notice that listicle ideas are everywhere. From BuzzFeed’s quirky lists to Forbes’ prestigious “30 Under 30,” these structured articles dominate the content scene.
And it’s not just a fad — there’s data to back it up.
But here’s the best part: listicles aren’t confined to any one niche. They’re like that versatile pair of shoes you rely on for every event.
A listicle format can make your content more engaging and digestible, whether you’re writing about tech, health, finance, or lifestyle. That’s why this blog format is a favorite among content marketers everywhere.
Let’s look more deeply into why you should be incorporating more listicles into your website blog’s content mix:
1. Easy to scan and read
Let’s face it: we’re all a bit time-crunched these days.
When was the last time you read an entire article without skimming through it first?
Listicles cater to this reality by breaking down information into bite-sized, digestible chunks that are super easy to scan.
A study shows that 79% of online readers scan rather than read word-for-word, which means your content needs to be easily skimmable, and listicles fit the bill perfectly.
And with readers’ attention spans now decreasing more than ever, they simply don’t have the time to read through long paragraphs.
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Here’s a pro tip: use clear subheadings and bullet points to enhance readability.
Each point in your listicle should be concise and to the point. This structure helps your readers quickly find the information they’re looking for without getting overwhelmed by a wall of text.
2. Highly shareable on social media
Have you ever noticed how listicles flood your social media feeds, especially on LinkedIn, Facebook, and Twitter?
That’s because they’re inherently shareable. Their catchy headlines and easily digestible content make them perfect for social sharing.
You’ll be surprised to know that listicle blog posts receive 218% more social media shares than other types of content.
That’s a massive boost in visibility! Now just think about what it can do for your website’s traffic.
An extremely quick way to garner more shares for your blog is to create a listicle that covers other popular tools, platforms, or individual profiles, such as influencers.
Because you featured a particular person, you can reach out to the people behind each tool, and many of them will be more than happy to share your content on social media.
Plus, listicles are also great content for guest blogging collaborations, leading to higher visibility.
3. Listicles attract higher clicks on Google SERPs
Google loves listicles, and so do users.
When you search for something, you’re often greeted with listicles right at the top of the search results.
And this isn’t a coincidence.
Listicles often snag the coveted featured snippets spot because they provide clear, structured answers to users’ queries.
By structuring your content in a listicle format, you’re more likely to rank higher and attract more clicks.
Plus, the clear structure of listicles means they’re more likely to keep readers engaged, reducing bounce rates and improving your site’s SEO metrics.
How to write a listicle: 9 proven steps that drive engagement + traffic!
Creating a listicle that captivates your audience and drives engagement isn’t just about slapping a few points together.
It requires strategy, creativity, and a touch of data-driven insight.
So, let’s break down the steps to crafting a listicle that engages readers and ranks well in search engines.
Step 1: Choose a topic
Your topic is the foundation of your listicle.
It needs to resonate with your audience and align with your expertise.
Use keyword research tools like BuzzSumo and Google Trends to discover trending topics and listicle ideas. Aim for a topic specific enough to provide value but broad enough to attract a wide audience.
Buzzsumo
For example, a topic like “10 Content Marketing Strategies for 2024” can be timely and relevant if you’re in the marketing niche.
Ensure your topic addresses a common problem or interest among your target audience to grab attention.
Your headline is your first impression, so make it count.
Craft a headline that grabs attention and clearly states the benefit or takeaway. For instance, “7 Proven Steps to Boost Your SEO Rankings” tells readers exactly what they’ll gain from the article.
Here are some tips to follow for a compelling and impactful listicle headline:
Use power and emotional trigger words to make your headline more enticing.
For example, the title “5 Strategies to Boost Your Website Traffic by 200% in 30 Days” is much more effective than “Guide to Website Traffic”
Keep it short and sweet.
Here’s an example of a compelling listicle blog title:
Keyword clustering tools blog
As you can see, this blog title consists of a number and power words to attract readers.
At the same time, it’s short and sweet but also very clear and descriptive, so readers know exactly what to expect from this listicle article.
One thing to note here is that crafting an attractive title is also a great way to boost the SEO quality of your listicle blog.
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Pro tip: If you’re stuck and need ideas for your next listicle blog headline, try Writesonic’s FREE AI Title Generator!
Step 3: Write a compelling introduction
A captivating introduction is the key to setting the tone of your listicle blog and keeping your readers hooked.
You can do this by sharing an interesting fact, statistic, or personal example.
This sets the stage and entices readers to continue.
Finally, remember to clearly explain exactly what readers will learn from the listicle and why they should keep reading.
If you don’t offer a compelling reason to keep reading, you’ll just end up with a high bounce rate.
Step 4: Provide valuable content for each point
Each item on your list should provide actionable insights or valuable information. Avoid vague or generic advice. Enrich your content with data, examples, and practical tips.
Be sure to use your H2 and H3 headings properly.
Your list of items should be well-structured and have headings that are easily scannable and very clear for readers.
But it’s important not to make this structure too confusing for your readers otherwise, your listicle will end up serving more as an in-depth guide.
Remember that a lousy list post is filled with fluff and offers no tangible, valuable takeaways for the reader.
Your listicle should give readers more than a list of things to do. It should also include valuable content that explains each step.
To improve readability, maintain a uniform format for each point. Start with a brief explanation, followed by tips or examples.
This consistency helps readers easily follow along and absorb the information.
For example, each point could start with a bold subheading, followed by a couple of sentences explaining the tip, and then a relevant example or data.
Also, avoid having large chunks of text throughout your listicle blog. Long paragraphs on a complex topic can overwhelm readers just by scanning an article.
To prevent this issue, keep each section between 100 and 200 words.
Making every sentence count is essential, so condense points wherever possible while maintaining clarity.
Some other strategies for a well-structured listicle include:
Follow the KISS formula: Keep it short and simple
Make clean points: Each sentence should talk about one point. Nothing more, nothing less.
Be thorough but not verbose: Wordy explanations lose readers faster than an abrupt ending.
Support your points with statistics or case studies to add credibility.
For instance, if you’re writing about social media marketing, simply discussing its importance, benefits, and types of strategies will not be enough.
To really tap into your reader’s mind, mentioning facts from valid and reliable sources backs up your claims and provides readers with valuable insights.
Including data and examples makes your content more trustworthy and engaging. It shows that you’ve done your research and provides concrete evidence to support your advice.
Step 7: Interlink to other related articles
You might have noticed how some listicles have hyperlinks within the blog that lead to other pages of their website.
Adding links to your other relevant blog posts keeps readers on your site longer.
Interlinking improves SEO and provides additional value to your audience by offering more in-depth information on related topics.
For example, if you’re writing a listicle about content marketing strategies, you could link to a previous post about “The Ultimate Guide to SEO.”
This keeps readers engaged with your content and increases the likelihood they’ll explore your site more.
Here’s another example directly taken from one of our blogs:
How to write a listicle: Incorporate internal linking
These links should be hyperlinked to relevant target keywords and not randomly placed throughout your listicle.
Step 8: Proofread and edit
Ensure your listicle is free of grammatical errors and typos.
Reading your blog aloud is a great way to catch awkward phrasing and ensuring a smooth flow. This will also help you determine your listicle’s readability and engagement level.
Ultimately, a polished article enhances your credibility and reader trust.
Even minor mistakes can distract readers and undermine your authority. So, take the time to proofread and refine your content before hitting publish.
Step 9: Include a call to action
When concluding your blog, end with a clear call to action that encourages readers to share the post, leave a comment, or try out your product.
This drives engagement and provides a pathway for further interaction with your content.
The goal is to leave the readers with something actionable so you can get the most ROI out of your listicle.
What we love: This listicle template delivers exactly what it promises—a concise list of the best keyword clustering tools for content writers and SEO specialists.
Each tool is briefly described, allowing readers to grasp the benefits quickly. You’ll also notice how each tool’s section follows a particular pattern covering key features, pros, cons, and pricing.
With this skimmable structure, readers can find what they’re looking for in an organized manner.
2. Definitive list post
Hubspot Blog
Features: A definitive listicle is an exhaustive compilation that covers all facets of a topic in great detail.
When to use: Perfect for creating in-depth guides that aim to provide an all-inclusive look at a subject, making it invaluable for readers seeking thorough information.
What we love: This listicle is a masterclass in providing exhaustive, high-value content. The blog clearly guides readers through different scenarios like cold emails and follow-ups, making it an invaluable resource for sales professionals.
It dives deep into various sales email templates, offering specific examples, detailed explanations, and practical tips, ensuring that the content is immediately useful and adaptable.
3. Checklist list post
SEOWind Blog
Features: A structured list that provides a series of steps or items to check off.
When to use: Great for procedural content where readers need to follow a series of steps to complete a task.
What we love: This listicle offers a practical, step-by-step checklist for creating successful blog posts. Each item is clearly explained, making it easy for readers to follow along and ensure they cover all essential elements.
The checklist format is perfect for helping bloggers systematically improve their content, ensuring nothing is overlooked.
4. Resource list post
AIHR Blog
Features: A curated compilation of valuable resources, such as facts, articles, or references.
When to use: Best for sharing resource lists that readers can use to enhance their work.
What we love: This listicle compiles an extensive list of HR blogs, each with a brief description and link. The blog content serves as a valuable resource for HR professionals looking to stay updated on industry trends and best practices.
Readers can quickly discover new, high-quality content in their field, providing a centralized hub for ongoing learning and development.
5. Expert roundup list post
Orbit Media Blog
Features: A collection of insights and tips from industry experts.
When to use: Ideal for providing expert opinions and showcasing diverse perspectives on a specific topic.
What we love: This listicle gathers insights from over 20 experts on the topic of deleting old content. Each expert shares their unique perspective and advice, providing readers with a well-rounded view of the issue.
The diverse opinions help readers make informed decisions about their own content strategy. This format not only offers valuable advice but also builds credibility by featuring respected voices in the industry.
6. “Best of” list post
Variety Blog
Features: A compilation of the best items or resources in a particular category.
When to use: Ideal for reviews or recommendations, helping readers make informed decisions about the best options available.
What we love: This listicle provides a curated selection of the top movies released in 2024, each accompanied by a brief review and insightful commentary.
It’s perfect for film enthusiasts looking to catch up on the year’s standout films. The post offers a diverse range of genres and styles, ensuring there’s something for every taste. The engaging descriptions and expert reviews help readers decide which films are worth watching, making it an invaluable resource for staying updated on the latest cinematic highlights.
7. Step-by-step list post
Writesonic Blog
Features: A detailed guide that breaks down a process into manageable steps.
When to use: Perfect for tutorials or instructional content that requires clear, sequential guidance.
What we love: This listicle provides a comprehensive, step-by-step guide on outsourcing content writing. Each step is clearly explained with practical tips and examples, making it easy for readers to follow and implement.
This format ensures that readers can systematically follow the guide and achieve successful results in outsourcing their content writing tasks.
Listicle ideas for your next blog
Finding the right topic for your next listicle can make all the difference in engaging your audience and driving traffic to your site.
Here are some sample listicle blog titles tailored for various domains, designed to spark your creativity and help you brainstorm compelling content.
Listicle ideas for e-commerce or B2C companies
10 Must-Have Gadgets for Your Smart Home
15 Summer Fashion Trends You Need to Know
8 Eco-Friendly Products for a Greener Lifestyle
12 Easy Recipes for Quick Weeknight Dinners
9 Tips to Enhance Your Home Decor on a Budget
Listicle ideas for B2B companies
7 Strategies to Boost Your Business’s Online Presence
5 Steps to Implement an Effective SEO Strategy
10 Tools Every Small Business Should Use in 2024
How to Manage a Remote Team: 6 Effective Tips for Leaders
8 Key Trends in Digital Marketing for 2024
Listicle ideas for health and wellness blogs
10 Superfoods to Boost Your Immune System
7 Easy Yoga Poses for Beginners
12 Mental Health Apps You Need to Try ASAP!
A Step-by-Step Guide to Maintaining a Healthy Work-Life Balance: 8 Practical Steps
5 Essential Oils and Their Benefits
Listicle ideas for technology and innovation blogs
10 Breakthrough Technologies to Watch in 2024
7 Tips for Enhancing Cybersecurity in Your Business
12 Must-Have Apps for Productivity
5 Trends Shaping the Future of AI
8 Practical Ways to Implement IoT in Your Home
Listicle ideas for travel and adventure blogs
10 Hidden Gems to Explore in Europe
7 Adventure Sports to Try This Summer
A 10-Step Checklist for Stress-Free Vacation Planning
8 Budget-Friendly Travel Destinations in USA
5 Best Road Trips for Summer 2024 in USA
Write Listicles that go viral with Writesonic AI Article Writer 6.0!
There you have it!
It’s clear that listicles are a powerful addition to your website’s content strategy.
But if you’re looking to take your listicle game to the next level, Writesonic AI Article Writer 6.0 is your go-to solution.
Writesonic’s AI makes the entire listicle creation process smooth and efficient. Here’s how:
75% of users never scroll past the first page on Google.
If you are tired of seeing your website languish on the second or third page of search results, you’re at the right place. From keyword research tools to backlink analysis tools, this blog covers 60+ SEO tools that can help you transform your digital strategy and climb SERPs.
Ready to leverage the powerful SEO tools to boost your online visibility and drive more traffic to your website? Let’s get started.
Best Keyword Research Tools
Ranking higher on SERPs isn’t an easy task! But with the right keyword research tool, you can simplify the process. Here are a few of the best keyword research tools that can help you find relevant keywords, understand their search intent, and ultimately improve your website traffic.
1. Writesonic Keyword Research Tool
Designed specifically for marketers and SEO professionals, the Writesonic Keyword research tool helps to simplify the keyword research process by finding relevant and trending keywords for your content quickly.
Writesonic Keyword Research Tool
The advanced tool provides detailed insights into keyword difficulty, traffic potential, search volume, and more, helping you make an informed decision about which keyword to target. The user-friendly interface, cost-effectiveness, and integration capabilities make Writesonic’s keyword research a must-have tool.
Cost: Writesonic offers a free trial, with a paid plan starting at just $16/month.
Moz Keyword Explorer is a keyword research tool by Moz that helps to perform in-depth keyword and SERP analysis. The tool provides a comprehensive overview of keyword metrics, including CTR, KD, and search volume.
It also offers keyword suggestions, creates lists, and performs competitor analysis to find the right keywords and boost your SEO efforts. Moz Keyword Explorer leverages an extensive keyword index of over 1.25 billion keywords to help you discover traffic-driving keywords and enhance the site’s visibility.
Cost: Moz offers a 30-day free trial. The paid plan starts at $49/month.
3. Semrush Keyword Research
Next on the list of best SEO tools for keyword research comes the Semrush Keyword Research tools. It offers 6 powerful tools to meet all your keyword research needs – Keyword Overview, Keyword Magic Tool, Organic Research, Keyword Gap, Keyword Strategy Builder, and Organic Traffic Insights.
The advanced tool helps find the right keywords from the extensive database. It offers detailed keyword analysis, competitive research, and comprehensive content optimization features, making it a must-have for SEO professionals and marketers.
Cost: Semrush Keyword Research tool lets you analyze 10 keywords/day. The paid plan starts at just $139.95/month.
4. Ahrefs Keywords Explorer
Best known for its vast database and detailed metrics, Ahrefs Keywords Explorer provides detailed insights into keyword difficulty, search volume, and traffic potential, helping you decide which keywords to target. Moreover, it provides data on CTR, making it super easy for you to prioritize keywords that can drive maximum traffic.
From generating and analyzing keyword ideas to skillfully targeting them, Ahrefs Keywords Explorer can help you in your keyword research journey from start to finish.
Cost: Ahrefs paid plan starts at just $129/month.
5. Keywords Everywhere
Keywords Everywhere is a powerful SEO keyword research browser extension for Chrome, Firefox, and Edge. It shows the data directly in the search engine results.
The tool provides insights into search volume, CPC, and competition levels. It can simplify the process of keyword research, content optimization, and competitor analysis by helping you uncover the high-value keywords that can help you climb SERPs.
Cost: Keywords Everywhere is free to use.
6. Ubersuggest
Developed by Neil Patel, Ubersuggest is a versatile tool that offers a wide range of features. Ubersuggest keyword research tool is a free Chrome extension that can help you gain insights related to a particular keyword query.
The tool provides keyword suggestions, search volume, CPC, and competition data. It’s a great tool for both beginners and seasoned SEO professionals.
Cost: Ubersuggest Keyword research tool is free to use.
7. KWFinder
Looking to find easy-to-rank keywords? KWFinder can help!
KWFinder by Mangools is another best SEO tool that helps to find long-tail keywords with low SEO difficulty. KWFinder can help find the right keywords, analyze competitors, find exact search volume and trends, or find location-specific keywords.
Cost: KWFinder offers a free trial where you get a limited number of searches. The paid plan starts at $14.95/month.
8. AlsoAsked
AlsoAsked is a unique and advanced keyword research tool that uses Google’s ‘People Also Ask’ data. It helps to find related queries, understand the search intent, and discover trending topics.
AlsoAsked can prove to be an invaluable tool for people looking to create content that addresses specific queries or improves their chances of appearing in the featured snippet.
Cost: AlsoAsked offers 3 free search credits/day. The paid plan starts at $12/month.
9. KeywordTool.io
If you are looking for the best long-tail keyword research tool, look no further than KeywordTool.io.
KeywordTool.io is a robust keyword research tool that uses Google Autocomplete to quickly come up with a plethora of relevant and long-tail keyword suggestions related to any topic. The tool understands what people are searching for across various platforms like YouTube, Google, and more. It provides insights into metrics like volume, trend data, CPC, etc.
Cost: KeywordTool.io is free to use, but the free trial offers limited data. If you’d like to see all teh data available, you can opt for a paid plan.
Best On-Page SEO Tools
Looking to rank higher and get more relevant traffic to the website? On-page SEO tools can help! Here’s a list of some of the best on-page SEO tools that can help you optimize your web page content and rank higher on search engines.
10. Writesonic’s On-Page SEO Checker
Writesonic’s On-Page SEO Checker is an innovative tool to analyze and optimize web pages and boost rankings. It conducts an on-page SEO audit to identify areas of improvement and provides in-depth analysis and insights regarding how to improve.
Writesonic On-Page SEO Checker
The tool analyzes various on-page elements like headings, keyword usage, meta tags, etc. to ensure you not only create SEO-optimized content but also rank. And the best part? The on-page SEO checker also helps with real-time feedback to create and edit content pieces that can rank well.
Cost: Writesonic offers a free trial, with a paid plan starting at just $16/month.
SEO Checker is an SEO audit tool that helps to analyze a website’s SEO performance and gives recommendations to improve your ranking and traffic.
From page load speed and title tag optimization to mobile friendliness and URL optimization, the tool analyzes various factors. Then, it generates a report that contains a summary of your website’s SEO health, points out where your site has issues, gives suggestions on how to improve, tells which issues to prioritize, and more.
Cost: SEO Checker offers a 10-day free trial. The paid plan starts at $24/month.
12. Semrush On-Page SEO Checker
Semrush On-Page SEO Checker is a robust tool that provides detailed recommendations to optimize your web pages.
By providing a list of actions to improve the landing page, Semrush On-Page SEO Checker makes it easy to improve the overall website’s SEO performance. It covers various aspects like keyword usage, content length, readability, and more, helping you enhance the page performance.
Cost: Semrush offers a free plan with limited features. The paid plan starts at just $139.95/month.
13. Surfer SEO
Surfer SEO is the best data-driven on-page SEO tool that provides actionable insights to improve your content. The tool analyzes the top-ranking pages based on your target keywords and offers recommendations regarding the content length, keyword usage, page speed, meta tags, NLP sentiment, and content structure.
Apart from the on-page optimization, Surfer SEO also offers various other mind-blowing features like SERP analyzer, content editor, etc., to create SEO-optimized content.
Cost: Surfer SEO offers a 7-day free trial. The paid plan starts at just $89/month.
14. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a powerful and advanced SEO site audit tool that crawls the website to identify on-page SEO issues quickly.
The tool helps to find broken links, analyze metadata, audit redirects, discover duplicate content, and more. Screaming Frog is also an important tool for technical SEO audits and ensures that all the on-page elements are optimized for better performance.
Cost: The free plan offers limited functionalities. If you want more, you can go for a paid plan starting at just $259/year.
15. Clearscope.io
Clearscope.io is a sophisticated content optimization tool that leverages the power of AI to come up with keywords and topic recommendations.
The tool checks the content in real time and provides a score based on the search metrics, keyword usage, readability, word count, and competitors. Clearscope.io helps to make sure the content is highly relevant and meets the search engine standards.
Cost: The paid plan starts at just $189/year.
16. Yoast SEO
Known as the best WordPress plugin for on-page SEO, Yoast SEO helps optimize the content and rank it higher.
Yoast SEO offers numerous features to make sure your content meets the highest SEO standards, like keyword optimization, meta tag management, XML sitemaps, etc., for proper content analysis and better search visibility.
Cost: Yoast SEO offers a free plan. However, for more functionalities, the paid plan starts at just $8.25/month when billed annually.
17. Content King
Want to monitor a website in real-time? Content King can help. The advanced platform helps with real-time SEO auditing and platform monitoring.
Content King crawls the website to provide instant alerts related to any issues that can impact the SEO performance. By offering detailed insights into metadata, internal links, headings, and more, the tool ensures that your website stays on the top.
Cost: Content King offers a free trial.
18. PageOptimizer Pro
PageOptimizer Pro is another on-page SEO tool that helps to optimize the content based on data-driven recommendations.
The tool provides detailed insights into keyword placement, content structure, and competitive analysis. Also, PageOptimizer Pro uses a US-patented ranking factor scoring system, which helps to discover the important things to optimize on the page to drive more traffic and boost the rankings.
Cost: PageOptimizer Pro’s plan starts at just $34/month.
19. Crazy Egg
If you’re looking to improve your site’s user experience, look no further than Crazy Egg.
Crazy Egg is another website optimization tool that provides insights regarding user behavior through visual analytics. It offers features like heatmaps, scrollmaps, and click reports that help to understand how visitors interact with your web page. These insights help to make the improvements backed by data and not some random outdated practices.
Cost: Crazy Egg offers a 30-day free trial. The paid plan starts at just $99/month.
Best Technical Analysis Tools
What if you could identify and resolve all the technical issues on your website and ensure that it complies with the guidelines and delivers a seamless experience? Technical analysis tools can help. From crawling and indexing to error detection and performance monitoring, these tools can help you maintain the efficiency and health of your website. Here are a few of the best technical SEO tools that you can try out.
20. DeepCrawl
DeepCrawl is a powerful cloud-based web crawling tool that helps to perform an in-depth technical audit of your website. It helps to monitor, identify, and optimize the website’s performance and SEO.
DeepCrawl helps to uncover and fix a wide range of potential technical SEO-related issues like backlinks, 404 errors, competitive analysis and more.
Cost: DeepCrawl plans start at just $89/month.
21. Ahrefs Site Audit
When talking about technical SEO tools, you cannot miss out on Ahrefs!
Ahrefs Site Audit is a comprehensive tool that helps identify technical issues on your website. It quickly crawls the website’s pages, identifies and flags all the technical SEO issues, provides recommendations on how to improve, visualizes data in chart format, and delivers an overall SEO score. The advanced tool scans for 170+ SEO issues.
Cost: Ahrefs paid plan starts at just $129/month.
22. GTmetrix
Looking to come up with a faster and more efficient website? Try GTmetrix!
GTmetrix is a web-based tool that helps to analyze page speed and performance. It generates a detailed report on various performance metrics and offers suggestions to improve the site’s speed and user experience.
Cost: GTmetrix offers a free trial. The paid plan starts at $5/month.
23. Semrush Site Audit
Semrush Site Audit is a robust tool that helps comprehensively analyze your website’s technical health.
The advanced tool analyzes the website and generates a technical report on crawlability, site performance, internal linking, HTTPS, and international SEO. It gives actionable insights that can improve your search engine rankings and overall site performance.
Cost: Semrush offers a free plan with limited features. The paid plan starts at just $139.95/month.
24. WebPageTest
WebPageTest is another popular free website performance and optimization test tool that can help monitor and improve your site’s page load speed.
The tool lets you do some super cool things like waterfall speed tests, competitor speed tests, competitor speed videos, identify how long it takes to load the website, and many more things.
Cost: WebPageTest is free to use.
25. Pingdom
Next on the list is Pingdom, a website performance monitoring tool that helps to track the uptime and loading speed of websites, servers, and online services. It helps to make sure that the website is accessible and operational for the end users.
The tool generates a detailed report on the performance metrics and provides recommendations on how to improve the website’s speed and user experience.
Cost: Pingdom offers a 30-day free trial. The paid plan starts at $10/month.
26. Moz Pro Site Crawl
Quickly find common technical SEO issues that are impacting your website’s ability to rank higher, achieve high-quality traffic, or get indexed by search engines with the help of Moz Pro Site Crawl.
Moz Pro Site Crawl is a powerful tool that helps identify and fix technical issues on your website. From broken redirects to missing title tags, it can help you with all. The tool provides detailed reports on various SEO factors and recommendations to improve your site’s health and performance.
Cost: Moz offers a 30-day free trial. The paid plan starts at $49/month.
27. Sitebulb
Want to make SEO audits easy, efficient, and more accurate? Sitebulb can help! Sitebulb is a great website crawler that can help you throughout the journey, from investigation to reporting.
Sitebulb conducts website audits and provides actionable insights and visual reports to aid in the optimization of the website’s performance.
Cost: Sitebulb offers a 14-day free trial. The paid plan starts at $13.50/month.
28. Barracuda Panguin Tool
Barracuda Panguin Tool is a tool designed to help website owners investigate the impact of Google’s algorithm update on the website’s organic traffic.
It connects with the Google Analytics profile and helps you visually correlate the changes in the search traffic with the specific updates. These insights help to understand the reason behind the change in search traffic, which in turn helps to make data-driven adjustments in the SEO strategy.
Cost: Barracuda Panguin Tool is free to use.
Best Local SEO tools
Local SEO tools are essential for businesses looking to increase their visibility in localized search results. From managing and optimizing the local listing to tracking search ranking, these tools make sure to improve your businesses’ visibility in the localized search results. Here are some of the best local SEO tools available:
29. Moz Local
Moz local is an advanced and powerful local SEO and reputation management tool that makes sure your business listings are accurate and consistent across the web.
The tool lets you manage and sync business listings, easily post new updates and offers, track performance, and create reports. By automating the process of managing local listings, the tool helps to boost your business’s online visibility.
Cost: Moz Local plan starts at just $14/month.
30. Brightlocal
Here’s the only tool you need for local SEO, from start to finish – Brightlocal.
Brightlocal is a web-based, all-in-one SEO tool for rank tracking, review management, and citation building. It helps to audit locations to find the opportunities to rank higher, track rankings, generate reports, scale review generation, and manage listings.
With Brightlocal, you can easily make improvements and grow your business.
Cost: Brightlocal offers a 14-day free trial. The paid plan starts at $39/month.
31. Whitespark
Want to get the most out of your local search? Try Whitespark!
Whitespark offers a suite of local SEO tools designed to improve your local search rankings. It helps to rank better and drive more conversions from Google.
The tool helps to manage Google Business profiles, track rank, monitor and find the best citations, and generate reports.
Cost: NA
32. GeoRanker
GeoRanker is a local SEO tool that helps businesses improve their local SEO strategy. It helps businesses identify link-building opportunities, find powerful competitors, generate traffic from local searches, and monitor link profile changes.
GeoRanker’s comprehensive reports help guide your local SEO optimizations and measure their impact over time.
Cost: GeoRanker offers a 7-day free trial. The paid plan starts at $99/month.
33. GMB Everywhere
GMB Everywhere is a free Chrome extension that lets you analyze GMB for better rankings. It can simplify the process of gathering data, conducting audits, and simplifying competitor profiles.
The extension also offers features like review analysis and performance metrics, helping you make data-driven decisions to enhance your local search presence. By streamlining the process of managing and optimizing GMB profiles, GMB Everywhere proves to be a must-have tool for anyone serious about local SEO.
Cost: GMB Everywhere offers a free trial. The paid plan starts at $15/month.
34. Localo
Localo is a comprehensive local SEO tool for GBP. The easy-to-use platform helps you focus on optimizing the GMB profiles, ensuring that your business’s information is accurate and complete.
Localo provides insights and recommendations for enhancing local listings, like managing customer reviews, optimizing business descriptions, and analyzing local search performance. This helps boost online visibility and attract more customers.
Cost: Localo offers a free trial. The paid plan starts at INR 2390/month.
35. Semrush Local
Businesses that rank higher get more clicks, views, and site visits; this is exactly where Semrush Local helps.
Semrush Local is a comprehensive tool designed to enhance your local SEO efforts. This powerful feature helps businesses manage their local listings across various directories, ensuring consistent and accurate information.
The tool lists and manages business information in the top 150+ directories, centralizes review monitoring and gives a 360-degree view of where you stand in Google Maps.
Cost: Semrush Local costs $20/month.
Best SEO tools from Google
Google offer a suite of powerful tools designed to help businesses, marketers, and web developers optimize their online presence, analyze performance, and make data-driven decisions. Here are some of the best tools from Google that can significantly enhance your digital strategy.
36. Google Search Console
Google Search Console is a free tool by Google that helps to monitor and maintain the website’s presence in Google Search Results.
With features like performance reports, URL inspection, and mobile usability analysis, Google Search Console enables you to identify and fix issues that may affect your search rankings.
Cost: Free to use
37. Google Analytics
Google Analytics is a comprehensive web analytics tool that provides various analytical tools to track and report website traffic. It offers detailed insights into user behavior, traffic sources, and conversation rates, which can in turn, help you make informed decisions to improve the overall ROI.
By integrating Google Analytics with other Google tools like Google Search Console, Google Ads, etc., you can get a holistic view of your digital marketing performance.
Cost: Free to use
38. Google Keyword Planner
Google Keyword Planner is another powerful tool used by advertisers to find the right keywords for the campaign. Though it is a PPC tool, it is often used for SEO because it provides great keyword suggestions directly from Google. The tool uses Google Autocomplete to generate various long-tail keywords for any topic.
Google Keyword Planner offers crucial data like exact monthly search volume, historical search volumes from up to 2014, mobile search volume, keyword ideas based on your seed keyword, and more.
Cost: Google Keyword Planner is free to use.
39. Google Trends
If you are looking to find what’s trending on the internet, there’s no better tool than Google Trends.
Google Trends can help you find trending keywords and analyze the popularity of search queries over time. It helps to compare the relative volume of different keywords and also discover emerging trends.
The tool can help you stay ahead of the curve by finding keywords to create content that matches the current interests and demands of the audience.
Cost: Google Trends is free to use.
40. Google PageSpeed Insights
Google PageSpeed Insights (PSI) is a free tool that helps to analyze the performance of your web page on both mobile and desktop.
It helps to assess the page speed and user experience and provides a score between 0 and 100 (also known as Core Web Vitals), along with actionable recommendations to improve the load time and performance. Implementing the suggestions can enhance user satisfaction and boost your SERP rankings.
Cost: Google PageSpeed Insights (PSI) is free to use.
41. Google Data Studio
Google Data Studio is a powerful web-based data visualization tool that helps to build interactive, customizable, and easy-to-understand reports.
The tool integrates with various data sources like Google Analytics, Google Sheets, Google Ads, and more to visualize data in a meaningful way. It can help visualize trends, compare performance over time, and do a lot more things. The tool also allows you to share the insights with the team and other decision-makers, thereby improving the decision-making process.
42. Google My Business
If you run a business in a particular location or target customers in a specific area, Google My Business can help people find you easily.
Google My Business (GMB) is a tool that helps businesses manage their online presence across Google. It lets you manage how your local business shows up on Google Maps, Google Search, and more, which helps businesses stand out when customers search online.
The tools provide accurate and up-to-date information to potential customers, respond to reviews, and post updates. In short, the platform helps to improve the visibility of local searches.
Cost: Free to use.
43. Google Tag Manager
Google Tag Manager helps to simplify the process of managing and deploying the marketing tags on your website. It enables you to add and update tags without modifying the site’s code, reducing the reliance on developers.
Google Tag Manager can easily integrate with other tools like Google Ads, Google Analytics, and more, and allows you to track any kind of behavior like link clicks, button clicks, form submissions, conversions, etc.
Cost: Free to use.
44. Google Ads
Google Ads (previously known as Google AdWords) is an advertising platform by Google that lets businesses create and manage paid search campaigns. You can use Google ads to promote your business, raise awareness about your product or service, and increase traffic to your website.
Google Ads provides robust targeting options, detailed metrics, and integration with other Google tools, which helps to reach the right target audience and achieve marketing goals.
Cost: Pay-per-click (PPC) model
45. Google Lighthouse
Google Lighthouse is a free, open-source tool that helps to audit the performance, accessibility, SEO, and best practices of web pages. It generates detailed reports with actionable insights to improve the quality of your web pages.
Google Lighthouse can prove to be a great tool for developers and SEO professionals looking to learn more about the website’s performance and take steps to optimize it for better search engine rankings.
Cost: Pay-per-click (PPC) model
Best Link Building Tools
Link building is the most important component of any successful SEO strategy. Getting good hyperlinks from other websites can help you improve your website’s visibility and drive more traffic. Here are a few link-building tools that can help you streamline this process:
46. Ahrefs Backlink Checker
Ahrefs is one of the most popular comprehensive SEO tools in the market, and it is best known for its backlink analysis capabilities.
The powerful Ahrefs Backlink Checker helps to see the domain and page-level metrics, monitor the growth and decline of backlink profiles, get a breakdown of the target’s backlink profile, check most linked-to pages, and more.
The in-depth link analysis features include backlink anchor text, check follow and no-follow links, disavow link spam, export to PDF and CSV, and inbuilt features in the report.
Cost: Ahrefs Backlink Checker is free to use but offers limited features. The paid plan starts at just $129/month.
47. Majestic
Majestic is a dedicated link-building tool that is all about backlinks. It has the largest link database in the world.
Majestic offers many unique features you won’t find in any other SEO tool. Its proprietary metrics like Trust Flow, Citation Flow, and Topical Trust help to assess the quality of backlinks.
Cost: Majestic paid plan starts at $49.99/month.
48. Semrush Link Building Tool
Known as an all-in-one SEO tool, Semrush offers a link-building tool that can help you find link-building opportunities by analyzing your competitors’ backlink profiles.
The powerful tool helps enhance the backlink strategy and build links that can help improve the domain rating and SEO of your website. It helps to find the best fit for outreach, track the progress, and monitor the results.
Cost: Semrush offers a few free tools. The paid plan starts at just $139.95/month.
49. BuzzStream
BuzzStream is another well-known tool designed to help you build relationships with influencers and manage link-building projects.
The tool is ideal for managing large-scale outreach campaigns and helps to find contact information, send personalized emails, and track the progress of the outreach efforts.
Cost: Buzzstream’s paid plan starts at $24/month.
50. Monitor Backlinks
Looking to track backlink changes over time? Monitor backlinks can help!
The tool is designed to help you track backlink profiles and monitor the competitors’ backlinks. It generates alerts for new and lost backlinks, which helps you to stay ahead. Also, the tool generates a detailed report and insights that can help you optimize your SEO strategy.
Cost: Monitor Backlinks offers a 14-day free trial. The paid plan starts at $19/month.
Best Rank Tracking Tools
Rank tracking tools help SEO professionals or digital marketers who are looking to monitor the website’s performance on SERPs. Here are a few rank-tracking tools that you can try out:
51. SERPWatcher
SERPWatcher by Mangools is an advanced rank-tracking tool that can help you track where you rank on Google for specific keywords. The tool provides in-depth insights and has a user-friendly interface.
SERPWatcher lets you see ranking on a day-to-day basis, track rank in multiple locations, and share an interactive report that can keep you updated.
Cost: SERPWatcher offers a free trial. The paid plan starts at $14.95/month.
52. ProRankTracker
ProRankTracker is a comprehensive and powerful SEO tool that helps you with rank tracking. Known for its user-friendly interface and comprehensive features, ProRankTracker is a top choice for SEO professionals.
ProRankTracker helps with daily position tracking, competitor analysis, and detailed reporting. Also, it supports tracking across multiple search engines and locations.
Cost: ProRankTracker offers a free trial. The paid plan starts at $49/month.
53. AccuRanker
AccuRanker is one of the most popular rank trackers, best known for its speed and accuracy. It offers instant on-demand updates that help you get better control of your SEO strategy.
AccuRanker also gives you a brief idea about which SERP features are driving traffic to your website so that you can modify the strategy accordingly. The tool also provides customizable and automated reports, making it a great option for businesses of all sizes.
Cost: AccuRanker offers a 14-day free trial. The paid plan starts at $129/month.
54. Rank Ranger
Rank Ranger is an all-in-one SEO tool that offers a robust rank tracking tool. It lets you track, tag, and evaluate your website’s SERP performance.
Rank Ranger allows you to track rank on both mobile and desktop, on any search engine, and for any location. Also, it lets you do the same for your competitors, for you to understand where you stand.
Cost: Custom pricing based on needs.
55. AuthorityLabs
AuthorityLabs is a straightforward rank-tracking tool that offers daily updates and accurate rank tracking. It automates local and mobile rank tracking using daily reporting.
AuthorityLabs also offers a white-label option, making it suitable for agencies that need to provide branded reports to clients.
Cost: AuthorityLabs offers a 14-day free trial. The paid plan starts at $49/month.
Other SEO Tools
Apart from the above-listed best SEO tools, here are some notable tools that can help you improve your website’s SEO and overall performance.
56. Answer The People
Looking to create content that your audience is exactly interested in? Answer The People by Writesonic can help.
Writesonic Answer The People
The advanced tool helps you find the most searched topics and questions relevant to your audience instantly. It gives a comprehensive analysis including the keyword volume, CPC, keyword difficulty, search trends, and more.
Cost: Included in Writesonic’s plan. Writesonic offers a free trial, with a paid plan starting at just $16/month.
SEO PowerSuite is an all-in-one SEO tool that covers everything from keyword research to rank tracking tools. It includes Rank Tracker, WebSite Auditor, LinkAssistant, and SEO SpyGlass.
Cost: SEO PowerSuite offers a free plan. The paid plan starts at $299/year.
58. SpyFu
Looking to outsmart your competitors? Try SpyFu! The advanced competitive research tool provides insights into competitors’ SEO and PPC strategies and provides you with a robust set of tools to gain a competitive edge.
Cost: SpyFu’s paid plan starts at $39/month.
59. MarketMuse
MarketMuse is a content optimization tool that leverages the power of AI to analyze and improve content. From content quality to keyword usage, it provides insights that can help create high-quality content faster.
Cost: MarketMuse offers a 7-day free trial. The paid plan starts at $99/year.
60. Topic Cluster Generator
The key to creating a killer content strategy is to identify the top-ranking keyword clusters. And this is where Writesonic’s Topic Cluster Generator can help!
Writesonic Topic Cluster Generator
The advanced tool helps to come up with high-quality and relevant pillar page topics along with the sub-topics that you can create content on.
Cost: Included in Writesonic’s plan. Writesonic offers a free trial, with a paid plan starting at just $16/month.
Get your hands on an all-in-one SEO tool – Writesonic
Woosh! That was a long list of the best SEO tools.
While there are numerous best SEO tools available, each search is for specific purposes, and Writesonic stands out as an all-in-one SEO solution.
From content generation to SEO optimization, the powerful tool can prove to be a great add-on to your SEO toolkit. Its user-friendly interface, coupled with advanced AI capabilities, makes it accessible for beginners while offering the depth that professionals are looking for.
By choosing Writesonic, you not only invest in a tool – you get a versatile partner that can help you automate the entire content creation and optimization process.
Whether you’re a small business owner, a marketing professional, or an SEO expert, Writesonic has the features to streamline your workflow, enhance your online visibility, and drive meaningful results.
