Looking for a better deal than Jasper AI’s premium prices? You’re not alone.

Jasper AI continues to dominate the AI content creation space. But the steep pricing and feature limitations leave many users wanting more. 

After testing dozens of AI writing tools, we came across several alternatives to Jasper AI that give you better value.

We carefully assessed each platform’s pricing, features, usability, and content quality during our extensive testing process to help you choose confidently.

These 12 proven alternatives offer either budget-friendly options or advanced features that Jasper lacks. Let us show you how to get more bang for your buck.

Why go for Jasper AI alternatives?

Our experience with Jasper AI has revealed some significant limitations. 

The Boss Mode, which is essential for proper usage, comes with a hefty price tag. We’ve also noticed that the platform’s credit system can quickly deplete, especially during the initial learning phase.

Here are some other challenges we encountered with Jasper and what we noticed from many user reviews on software review sites like G2 and Capterra:

1. Content quality issues: 

The tool often produces repetitive content and sometimes generates generic material for content writers. 

“Jasper can be a bit cookie-cutter if you don’t know how to work with it. It can sometimes make the content sound very generic and sometimes has difficulty rewording it another way.” –G2 review. 

Jasper AI alternatives - G2 reviews
Jasper AI alternatives – G2 reviews

2. Fact-checking requirements: 

Unless you’re deeply familiar with your topics, extensive fact-checking becomes necessary. AI hallucinations, including repetition, are an issue with Jasper AI. 

“You need to make judicious edits to ensure that the content doesn’t contain the exact phrases over and over. Also, Jasper uses incorrect facts. You’ll need to thoroughly fact-check your content to ensure you are not stating something untrue.” –G2 review. 

3. Limited SEO features: 

The platform does not offer built-in SEO tools or optimization suggestions. Users need to rely on a third-party platform for SEO checks, leading to a disintegrated and expensive workflow. 

“The weakest part of Jasper is that it does not have any built-in features for optimizing content for SEO. If you want to get the most out of your content for SEO, then you will need to use a third-party tool” –G2 review. 

Jasper AI alternatives - G2 reviews
Jasper AI alternatives – G2 reviews

4. Complicated UI

Jasper’s UI seems to be another challenge for users. The platform lacks ease of use and can be overwhelming in terms of navigation. 

“It comes with too much instructions and an overwhelming design compared to competitors such as Writesonic. It is also expensive than similar tools and you have to enter your payment method details to access the free trial.” –Capterra review. 

Jasper AI alternatives - G2 reviews
Jasper AI alternatives – G2 reviews

We found that most user reviews share common concerns about Jasper, including accuracy, content quality, and high pricing. 

The tool sometimes struggles with maintaining consistent quality, often requiring substantial human editing to produce usable content.

How we assessed alternatives to Jasper

We developed a comprehensive evaluation system to test each Jasper AI alternative. 

Our assessment weighted different aspects based on their importance to users, with feature set and output quality carrying the highest priority.

Here’s how we evaluated each tool:

  1. Feature set (30%): We tested each platform’s writing capabilities, including grammar correction, content generation, and rephrasing features.
  2. Quality of output (25%): Our team assessed the accuracy and coherence of generated content across different types of writing tasks.
  3. Cost-effectiveness (20%): We examined pricing plans and compared them against the features offered to understand the value for money. 
  4. User ratings and reviews (15%): We evaluated user reviews from top software review websites like G2, Capterra, and Software Suggest to understand the pros and cons. 
  5. User experience (10%): We focused on interface intuitiveness and ease of use for both beginners and experienced users.

Our testing process included real-world scenarios, examining how each tool handled various content types. We paid special attention to customization options and flexibility in adjusting tone and style.

We tested each platform’s performance across different use cases for multilingual capabilities.

We also checked integration options with popular content management systems and marketing tools.

We used identical prompts across all platforms to ensure fairness and evaluated outputs based on preset criteria. This helped us create objective comparisons between different Jasper AI alternatives.

Jasper AI alternatives: A quick glance

Based on our thorough evaluation process, we’ve compiled a detailed comparison of the top alternatives to Jasper. Our analysis focuses on key aspects that matter most to content creators.

Here’s a quick comparison table of the leading alternatives:

Tool NameKey FeaturesPricing
Writesonic• AI content generation
• SEO optimization
• WordPress integration
• Real-time data integration
• Fact-checked content
• Advanced competitor analysis
• Free plan: 10,000 words/month
• Paid plans start at $16/month
Copy.ai• AI-powered chatbot interface
• Blog post wizard
• Auto-write prompts
• Infobase for storing information
• Multi-language support (25+ languages)
• Free plan with limited features
• Paid plans start at $49/month
Rytr• 30+ use case templates
• 30+ language support
• 20+ tones
• Built-in plagiarism checker
• Chrome extension
• Free plan: 10,000 characters/month
• Paid plans start at $7.50/month
Writer• Brand voice customization
• AI guardrails for compliance
• Customizable templates
• “Ask Writer” chatbot
• Team starter plan: $18/user/month
• Custom pricing for enterprises
TextCortex• Rewriting toolkit
• 25+ language support
• 60+ AI writing templates
• Browser extension with 30,000+ integrations
• Free version: 10 creations/day
• Paid plans start at $19.99/month
Anyword• Predictive performance scoring
• Brand voice learning
• A/B testing support
• Audience targeting
• Paid plans start at $49/month
• Custom pricing for enterprises
Scalenut• Cruise Mode for rapid article generation
• SEO optimization tools
• Website traffic analysis
• AI content humanization
• Essential plan: $49/month
• Growth plan: $79/month
• Pro plan: $149/month
Wordtune• Contextual rewrite suggestions
• Tone adjustments
• Summarization capabilities
• Multi-language translation to English
• Free plan: 10 rewrites/day
• Paid plans start at $6.99/month
Longshot AI• Fact-checking with source verification
• 14 niche category support
• Chrome extension
• Semantic SEO scoring
• Paid plans start at $19/month
Pepper Content• Content workflow management
• SEO-friendly content creation
• Performance analytics
• Paid subscriptions start at $99/month for 5 users
Dashword• Content brief builder
• SEO optimization feedback
• Content monitoring and rank tracking
• Automated page import
• Startup plan: $99/month
• Business plan: $349/month
Word AI• Context-aware rewriting
• SEO-optimized content
• Adjustable rewriting levels
• CMS and SEO tool integration
• Paid plans start at $27/month

12 best Jasper AI alternatives to try

1. Writesonic

Jasper AI alternatives - Writesonic dashboard
Writesonic dashboard

Writesonic is an end-to-end AI-powered content marketing platform designed to streamline every aspect of the content creation process. 

This platform stands as the best Jasper alternative because it addresses all of Jasper’s disadvantages that we have encountered through user experiences. 

For starters, Writesonic stands out with its focus on integrating content optimization tools and in-depth analytics. 

It helps users create high-quality, SEO-friendly content that ranks well–something Jasper doesn’t offer. 

AI Article Writer 6.0 is a game-changer, allowing content creators to write, optimize, and analyze their work more efficiently than ever before.

Plus, the humanized version within the article writer completely surpasses AI detection and provides a much more natural and engaging tonality to blogs. 

Writesonic also ensures that all AI-generated content is fact-checked and up-to-date, so there is zero AI hallucination, which is another area Jasper lacks. 

With seamless integration into WordPress, Zapier, and other key tools, Writesonic provides both ease of use and flexibility, making it ideal for businesses looking to scale content production.

Key features:

Pros:

Pricing: Offers a freemium plan with 25 credits. The individual plan is available for $20/month (billed monthly), and the standard plan is $79/month (billed monthly). 

G2 rating: 4.7/5. Many G2 reviews by users highlight how Writesonic helps them expedite the blog writing process and how the platform provides the most up-to-date information compared to other AI tools. 

2. Copy.ai

Jasper AI alternatives - Copy.ai
Copy.ai

Copy.ai offers a wide range of tools for various types of AI-generated content, from blog posts and social media copy to email marketing and ad copy.

What’s unique about this platform is that it focuses on creating an AI-powered workflow specifically for marketing, GTM, content, and sales teams. 

Copy.ai uses advanced AI to produce high-quality, customizable content with minimal input.

Key features:

Pros:

Cons:

Pricing: Offers a free plan with limited features. Paid plans start from $49/month (billed annually). The advanced plan is for $249/month, and custom pricing is available for enterprises. 

G2 rating: 4.7/5 based on user reviews. 

3. Rytr

Jasper AI alternatives - Rytr
Rytr

Rytr stands out from other Jasper AI alternatives with its cutting-edge language AI and great value. 

The doc-style editor works great, especially when you have distraction-free writing in mind.

This platform delivers professional-quality content that barely needs editing and offers over 30 templates for content creation. 

Overall, Rytr is an excellent tool for those who need to produce content regularly but may struggle with writer’s block or time constraints.

Key features:

Pros

Cons

Pricing: Paid plans start at $7.50/month, making Rytr an affordable Jasper alternative. The free plan gives you 10,000 characters per month, which lets you test all its features thoroughly.

G2 rating: 4.7/5 based on user reviews. 

4. Writer

Jasper AI alternatives - Writer
Jasper AI alternatives – Writer

While looking at enterprise-grade AI writing tools, we found Writer.com particularly impressive with its focus on maintaining a consistent brand voice across large teams. 

Built on proprietary AI models since 2020, it functions like Grammarly but with enhanced capabilities for content teams.

Writer uses Palmyra, their own large language model specifically trained on business writing and marketing data.

The platform provides useful features, such as grammar checks, style guidelines, and AI-generated content, to help maintain consistency and efficiency in writing. 

Key features

Pros

Cons

Pricing: The team starter plan is available for $18.00 per user/month with a 14-day free trial available. Custom pricing is available for enterprises with extensive needs. 

G2 rating: 4.4/5 based on user reviews. 

Also check out: Best Writer.com Alternatives To Look Out For

5. Text Cortex

Jasper AI alternatives - Text Cortex
Text Cortex

Text Cortex AI is an intelligent writing assistant designed to boost productivity across multiple platforms. 

It utilizes advanced AI to generate content ranging from blog posts to emails in over 25 languages. 

We found it particularly impressive that the platform serves as an AI co-pilot across more than 2000 web domains, making it highly accessible for various content creation needs.

Text Cortex adapts to individual writing styles and integrates seamlessly with numerous applications, making it a versatile choice for content creation. 

Key features:

Pros:

Cons:

Pricing: Free version offers up to 10 creations per day with paid plans starting at $19.99 per month (billed annually), which includes unlimited creations and additional features.

G2 rating: 4.8/5 based on user reviews. 

6. Anyword

Jasper AI alternatives - Anyword
Anyword

Anyword is an advanced AI-powered copywriting platform that combines natural language processing with predictive analytics to generate and optimize marketing copy.

The tool stands out by providing performance data-driven predictions for optimized content for business goals, target audiences, and distribution channels.

If you’re looking for an AI content tool specifically for marketing use cases, Anyword is a great alternative to Writer.com

This platform specifically aims to boost conversion rates, email CTRs, and demand generation efforts based on your ICPs and brand voice. 

Key features:

Pros:

Cons:

Pricing: Free trial available. Paid plans start from $49/month. Custom pricing available for enterprises. 

G2 rating: 4.8/5 based on user reviews. 

7. Scalenut

Jasper AI alternatives - Scalenut
Scalenut

Scalenut stands out among Jasper AI alternatives because of its robust SEO capabilities.

Content teams that focus on search rankings will find its SERP data analysis and practical insights valuable.

The tool’s Cruise Mode creates complete SEO-optimized articles within minutes. Scalenut differs from Jasper because it offers the entire SEO content lifecycle within one app. 

Key features:

Pros

Cons

Pricing: 7-day free trial available for all plans. 

G2 rating: 4.7/5 based on user reviews. 

If you’re looking for more affordable SEO tools, check out our list of the 10 best budget-friendly SEO software tools!

8. Wordtune

Jasper AI alternatives - Wordtune
Jasper AI alternatives – Wordtune

Developed by AI21 Labs, Wordtune offers a range of features that go beyond basic grammar checks. 

This tool provides contextual rewrite suggestions, tone adjustments, and summarization capabilities, making it versatile for various writing needs.

Wordtune’s AI writing assistance helps generate original content based on the context and a summarizer that condenses long texts or videos into concise summaries. 

The tool can switch between formal and casual tones, correct grammar and spelling errors, and translate text from multiple languages into English.

Key features:

Pros:

Cons:

Pricing: Free plan offers 10 rewrites per day, with paid plans starting at $6.99/month. 

G2 rating: 4.6/5 based on user reviews. 

9. Longshot AI

Alternatives to Jasper - Longshot
Alternatives to Jasper – Longshot AI

LongShot AI stands out among Jasper AI alternatives because of its exceptional fact-checking capabilities. The platform excels in accuracy, which distinguishes it from other AI writing tools.

The platform leverages GPT-4 and custom AI models to offer a comprehensive suite of SEO writing and content optimization tools.

Key features:

Pros:

Cons:

Pricing: Paid plans start from $19/month (billed annually). All plans offer a $1 trial for 5 days with 50 free credits.

G2 rating: 4.7/5 based on user reviews. 

10. Pepper Content

Alternatives to Jasper - Pepper Content
Alternatives to Jasper – Pepper Content

Peppercontent helps you create, manage, and optimize marketing content while ensuring consistent quality across campaigns. Teams can coordinate their efforts from ideation to publication through its workflow tools.

The tool covers an extensive range of content creation formats, including social media posts, product descriptions, blog posts, and more.

Key features:

Pros:

Cons:

Pricing: Free trial available. Paid subscription starts at $99/month for 5 users.

G2 rating: 4.6/5 based on user reviews. 

11. Dashword

Alternatives to Jasper - Dashword
Alternatives to Jasper – Dashword

Dashword caught our attention with its specialized approach to content optimization. 

Marketing teams and content creators can use this platform to create SEO briefs and track how their content performs.

Dashword works well with its complete keyword analysis and content-scoring features. The platform looks at top-ranking pages and gives suggestions for creating better content.

Key features:

Pros:

Cons:

Pricing: Startup paid plan costs $99.00/month for 20 content reports, and Business plan costs $349.00/monthly for 100+ reports.

12. Word AI

Alternatives to Jasper AI - Word AI
Alternatives to Jasper AI – Word AI

Word AI understands the original text’s context and generates human-like rewrites that maintain the original meaning while improving readability and engagement. 

Word AI goes beyond simple synonym replacement by understanding the nuances of sophisticated machine learning algorithms and context. 

It can paraphrase entire sentences and paragraphs, ensuring that the new content is coherent and flows naturally. 

Key features:

Pros:

Cons:

Pricing: Paid plans for unlimited rewrites start at $27/month (billed annually). Custom plans are available for large teams and organizations.

G2 rating: 3.8/5 based on user reviews. 

Why Writesonic is the best Jasper AI alternative

Alternatives to Jasper AI
Image created by Writesonic’s Article Writer

Our detailed analysis of all Jasper AI alternatives shows Writesonic stands out from the crowd.

With 80+ AI writing tools, Writesonic delivers great value at just $16.00 monthly for premium quality, fact-checked, and humanized content. 

Writesonic really shines in three areas:

✅All-in-one content creation solution: 

From planning and research to writing, editing, SEO optimization, publishing, and analyzing, you get everything you need in one place, saving you time and hassle.

✅Advanced AI capabilities: 

Writesonic’s AI Article Writer 6.0 is a powerhouse for instant blog creation. It performs in-depth web research, integrates real-time data, fact-checks content, and provides SEO suggestions. 

You also get advanced competitor analysis, so your content is top-notch and ranks well on search engines.

✅Built-in SEO optimization: 

With built-in SEO tools for keyword analysis, topic clusters, and an SEO content grader, Writesonic always ensures your content ranks the highest on search engines. 

✅Customization and scalability: 

Writesonic adapts to your specific industry needs and brand voice. 

The AI creates three different blog versions for you. An original copy, a humanized version, and one that adapts specifically to your brand voice and guidelines. 

Writesonic SEO checker and optimizer
Writesonic SEO checker and optimizer

Ready to elevate your content strategy with Writesonic? 

Experience the difference today.

FAQs

1. What are the best alternatives to Jasper AI?

Writesonic stands out as one of the top alternatives to Jasper AI, offering a wide range of features at a more competitive price point. It’s particularly strong for blog posts, social media content, and landing pages.

2. Are there any free alternatives to Jasper AI?

Yes, there are several free alternatives to Jasper AI:

Writesonic offers a generous free plan with 10,000 words per month, allowing users to experience its powerful features without any cost.

ChatGPT is another great tool for AI content generation and provides free access to its basic model, though it lacks specialized content creation features.

Rytr is another AI writing tool that offers 10,000 characters per month on its free plan.

Among these, Writesonic’s free plan stands out for its generous word limit and access to a range of features, making it an excellent option for those looking to explore AI writing tools without financial commitment.

3. How do Jasper AI alternatives compare in terms of content quality?

Content quality varies among Jasper AI alternatives, but Writesonic emerges as a strong contender:

  1. Writesonic: Utilizes GPT-3.5 and GPT-4 models, offering three quality tiers (Premium, Superior, and Elite). It integrates real-time data and built-in SEO optimization, resulting in high-quality, up-to-date content.
  2. Jasper AI: Uses multiple language models, including GPT-4, and is known for producing good quality content, especially for marketing copy.
  3. Copy.ai: Focuses on quick content generation and performs well for shorter-form content like emails and social media posts.
  4. ChatGPT: Offers decent general-purpose content but may lack specialized features for content optimization.
  5. Claude: Excels in research-based content and fact-checking, which can contribute to higher content quality in specific use cases.

Writesonic’s tiered quality system and integration of real-time data give it an edge in producing refined, SEO-friendly content across various types.

4. Which Jasper AI alternatives are best for specific content types (e.g., blog posts, social media)?

Different AI writing tools excel in various content types:

  1. Blog Posts: Writesonic, Jasper AI, and Copy.ai are top choices. Writesonic’s AI Article Writer and real-time data integration make it particularly strong in this category.
  2. Social Media: Writesonic, OwlyWriter AI, and Copy.ai perform well. Writesonic’s diverse template library and AI-powered caption generator are especially useful for creating engaging social media content.
  3. Email Marketing: Copy.ai specializes in this, but Jasper AI and Writesonic also offer strong capabilities.
  4. Ad Copy: Writesonic and Jasper AI excel in creating compelling ad copy.
  5. Landing Pages: Writesonic stands out here, along with Copy.ai and Jasper AI.

5. How do Jasper AI alternatives compare in pricing?

Pricing varies significantly among Jasper AI alternatives:

  1. Writesonic: Offers the most competitive pricing, starting at just $16/month. Its mid-tier plan at $79/month provides access to advanced features, making it an excellent value for small to medium-sized businesses.
  2. Jasper AI: Starts at $49/month, with a mid-tier plan at $59/month. While it offers robust features, it’s significantly more expensive than Writesonic.
  3. Copy.ai: Begins at $36/month, with a higher-tier plan at $249/month.
  4. ChatGPT: Offers a free basic version and a Plus version at $20/month.
  5. Claude: Has a free basic version with custom pricing for advanced features.

What is outsource content writing?

Outsourcing content writing means hiring external writers to create content for your business instead of relying on an in-house team.

This strategy helps you maintain a steady stream of high-quality content without the overhead of full-time staff.

Outsourcing typically involves:

And content outsourcing is more common than you might think:

Benefits of outsourcing content writing
Benefits of outsourcing content writing

Outsource content writing helps you create a strategic, scalable approach to your content calendar, allowing your team to focus on other critical tasks.

For example, if your goal is to publish 30 B2B articles per month, outsourcing blog posts can help you achieve that without overloading your in-house resources.

Some other benefits of outsourcing content writing include:

Also read: SEO Writing: Proven Tips for Creating SEO-Optimized Content

When to consider outsourcing content writing

Outsource content writing
Outsource content writing

Outsourcing content writing can be a game changer for many businesses, but it’s not the right choice for everyone.

For example, outsourcing writing will be unnecessary if you already have a robust team of in-house writers who can do the job well.

Content optimization tools can automate the writing process if you prefer a more hands-off approach.

Writesonic is a great option for high-quality, fact-checked AI-generated content. It automates blog writing and offers a full range of content creation and SEO tools, all in one platform.

In case you’re still considering outsourced content, here are some signs to look out for:

1. You’re struggling to keep up with content demands

Outsourcing is ideal if your team is constantly behind on your content calendar or you can’t produce enough content to meet your marketing goals.

By choosing to outsource content writing, you can maintain a consistent publishing schedule without overloading your in-house team.

This ensures your content marketing strategy stays on track while freeing up your team to focus on core tasks.

2. You need specialized expertise

Sometimes, your in-house team may lack the depth of knowledge required for specific topics.

Outsourcing content allows you to tap into a pool of skilled writers with diverse expertise. This is perfect for when you have certain content pieces that require an expert opinion or approach.

Whether you need highly technical articles or niche industry content, outsourcing article writing ensures your content is well-researched and high-quality.

3. You want to cut costs

Hiring and maintaining a full-time in-house content team can be expensive.

From salaries to benefits and overhead, the costs quickly add up. Outsourcing writing services allows you to avoid these expenses while still ensuring high-quality content production.

In fact, there is a common misconception that outsourcing content needs is more expensive than an in-house team. However, this is not necessarily the case.

The cost of outsourcing and insourcing can vary depending on several factors, including the task’s complexity and the company’s internal costs.

Plus, with outsourcing, you pay for exactly what you need–nothing more.

4. You want to improve your SEO

SEO is a critical part of any content strategy. However, creating SEO-optimized content requires expertise.

Outsourcing content writing to experienced writers who specialize in SEO can help you achieve better search engine rankings. Working with experts allows you to allocate your resources more efficiently and focus on other important business tasks.

Outsourcing SEO tasks is also great for those who need very specific expertise, such as technical enhancements or off-page help.

5. You need content in multiple formats

If you’re looking to diversify your content, such as blog posts, whitepapers, eBooks, or social media content, outsourcing content writing services can help.

When you outsource writing, you gain access to specialists in various content types without needing to rely on full-time employees.

This way, you can cover all content bases with minimal overhead, plus employees won’t be burdened with extra work.

Should you outsource content writing or keep it in-house?

Here’s a quick comparison between leveraging an in-house team of writers and outsourcing content writing:

CriteriaOutsource content In-house writers
Quality controlQuality won’t always be consistent Easier to maintain stringent quality control
ExpertiseAccess to specialized writers with diverse knowledgeConsistent with company values and brand voice
Scaleability Easily scale production up or down as neededLimited by internal resources and capacity
CostGenerally more cost-effective, especially for specific projectsHigher ongoing costs due to salaries and benefits
Resource managementNo need to invest in training and developmentRequires continuous investment in skill development
FlexibilityCan hire per project or on a short-term basisCommitment to long-term employment

AI writing tools are indispensable for in-house content teams. That’s why Writesonic is something you should consider for your tech stack.

Writesonic’s AI Article Writer generates high-quality content quickly, saving time and effort. This allows teams to focus more on strategy and creativity rather than the writing process.

The AI Article Writer can handle a wide range of topics, ensuring comprehensive coverage without sacrificing quality. It is user-friendly, making it accessible to everyone, even those who are not tech-savvy.

Writesonic also helps maintain a uniform tone and style across all content through custom content guidelines and brand voice. It also aids in scaling content production, so in-house teams can meet deadlines more efficiently and manage larger projects with ease.

💡 Start creating blogs in just under 2 minutes!

How to outsource content writing: A step-by-step process

To help you start your content outsourcing journey, we’ve broken down 8 simple steps for a seamless process.

8 steps to outsource content writing
8 steps to outsource content writing

Step 1: Define your content needs, goals, and budget

Like any content strategy, outsourcing must start with clearly defining your team’s needs, goals, and budget.

Research suggests that publishing around 11 articles per month, or about four posts each week, produces the most traffic for most businesses.

Of course, this can vary depending on your company’s age, SEO goals, and content strategy.

Next, identify the purpose of your content. Is it to drive traffic, inform your audience, or encourage specific actions?

Communicate your content goals and guidelines clearly to your outsourced writers to ensure their output aligns with your objectives.

Finally, set a realistic budget and decide whether you’d like to pay per blog, per word, or on a contractual basis.

For example, freelance writers will generally charge between $25 and $100 per 500 words.

Here are some details on what outsourcing costs and plans can look like:

Step 2: Identify the type of writer you need

Once you’ve defined your content needs, goals, and budget, the next step is to identify the type of writer you need.

When choosing the type of writer for your outsourced content, consider their expertise as well. Some content pieces may require less expertise, so ensure you don’t overpay for your service.

For example, if you need someone to handle ad campaigns, it won’t make sense to outsource a thought leader writer who will obviously charge more.

Step 3: Develop a content plan

The next step is to create a content plan that outlines your strategy, topics, and publishing schedule.

Start by defining your content strategy, which includes setting objectives, identifying your target audience, and deciding on the types of content you need.

Conduct thorough topic research and create a content calendar that outlines your topics and publishing schedule.

For an organized content planner, consider creating a Google sheet with columns and rows for the task owner, due date, publishing date, current status, and any other details necessary to your scope of work.

Here’s a sample format you can use:

Outsource content writing - Sample content planner
Sample content planner

Your plan should also consist of content briefs that include key points, SEO guidelines, and style guides. Establish a workflow with clear deadlines, review processes, and quality control measures.

Tools like Asana, Slack, and Notion are great ways to manage tasks and store content centrally.

Finally, plan for content distribution and regularly measure performance to adjust your strategy as needed.

Step 4: Vet and select writers

When evaluating potential writers, ask yourself these questions:

Remember that different writers specialize in various niches.

Determine whether you need a writer with expertise in your industry or someone with a broader skill set.

For example, if you’re in the tech industry, finding a writer with a background in technology can ensure they understand the nuances of your content.

You’ll also need to evaluate the writer’s brand voice. Ensure the writer’s style and tone match your brand’s personality. Review their portfolio to see if their previous work aligns with your expectations.

Also, look for writers who understand SEO best practices, including keyword research, on-page optimization, and content structuring.

This ensures your content is engaging and optimized for search engines.

Here’s a quick checklist so you can easily remember the essentials for vetting writers:

Outsorcing content writing - Writers checklist
Checklist for vetting outsourced content writers

Step 5: Set clear expectations and deadlines

When you finally have a team of outsourced writers, clearly communicate your expectations, brand guidelines, and content goals to ensure alignment and consistency in your content strategy.

As a best practice, consider creating a common Google Drive folder for your outsourced writers that explains your team’s processes, brand voice and content guidelines, and a calendar defining deadlines.

Be sure to keep everyone in the loop through a common communication channel to avoid slip-ups.

A single trusted source of documentation can help establish trust and clear expectations.

Step 6: Provide necessary resources and support

When you hire new employees, you must invest time in their onboarding by sharing necessary resources and additional support.

The same applies to an outsourced team of writers.

Share insights about your business, industry, and target audience with your outsourced team members.

The more they understand your company, the better they can create helpful content. Ensure they have access to necessary content writing tools, style guides, and any other resources they might need to produce high-quality work.

Step 7: Implement a feedback and revision process

Regular feedback is essential for improving the quality of your outsourced blogging.

So, take the time to provide constructive feedback based on your preferences, audience feedback, and performance metrics.

This helps writers understand your expectations better and refine their content to meet your needs.

You should also establish a streamlined process for revision requests and outsource writers. Consider pairing them with an internal team member responsible for reviewing their work.

Step 8: Monitor progress and content quality

With all these steps in place, always monitor the performance of your outsourced content to measure its effectiveness.

Monitor key metrics such as engagement, traffic, conversions, and ROI to assess the impact of your content creation efforts.

Use this data to refine your content strategy and optimize future content creation projects. These metrics are crucial as they can help you determine whether your investment in outsourcing blog content is really paying off.

Top 10 platforms for outsourcing content writing services

1. Writesonic – Best for in-house content creation and SEO optimization

Writesonic dashboard
Writesonic dashboard

Writesonic is the perfect tool for in-house writers who want to speed up their workflow. The platform offers both content writing and SEO optimization tools in one place, so you don’t have to keep switching between tools.

You can generate everything from blog posts to social media posts, and it integrates well with SEO tools for optimizing your content for SERP rankings.

Key features of Writesonic for in-house teams include:

Try Writesonic for free

2. Upwork – Best for hiring freelance content writers

Upwork is a global platform that allows businesses to hire freelance writers for various content types.

Whether you need blog posts, articles, website copy, or technical content, you can find writers with expertise in your niche. It’s perfect for businesses that need flexibility and want to handpick their writers.

Key features:

3. Draft – Best for ongoing content production

Try Draft if you’re looking for a service that provides quick, consistent, high-quality content with minimal management.

Draft a subscription-based service that pairs you with professional content writers for ongoing projects like blog posts, articles, and more.

This is a great choice if you’re looking for a steady stream of content without the hassle of onboarding freelancers individually.

Key features:

4. Verblio – Best for niche-specific content

Verblio specializes in providing high-quality, niche-specific content by connecting businesses with experienced writers in various industries.

Whether you’re in B2B, healthcare, tech, or finance, Verblio can match you with writers who understand your field and audience.

Key features:

5. Fiverr – Best for quick and budget-friendly content

If you’re on a tight budget or need quick turnarounds, Fiverr is a go-to platform for outsourcing content writing services.

This platform is best for small businesses or startups needing affordable and fast content for social media, blog posts, or website copy.

With a wide range of writers available at various price points, you can find someone who fits your project needs without breaking the bank.

Key features:

6. Textbroker – Best for bulk content orders

Textbroker is ideal for companies needing to outsource large volumes of content, such as blog posts, product descriptions, or press releases.

Writers are categorized based on quality levels, so you can choose the writer who best fits your content needs and budget.

Key features:

7. ClearVoice – Best for content strategy and high-end projects

ClearVoice offers a more holistic content marketing approach, providing not only content writing services but also content strategy and management.

It’s ideal for businesses looking to build a strong content marketing campaign with a long-term partnership. The platform connects you with a curated network of professional content creators, editors, and strategists.

Key features:

8. WriterAccess – Best for content marketing and scaling teams

WriterAccess focuses on providing businesses with scalable, high-quality content by matching them with professional writers and even translators who understand SEO and content marketing.

The platform allows you to create custom workflows and easily manage multiple projects at once. The platform also offers managed services, where experts handle your entire content strategy.

Key features:

9. Copify – Best for all-round digital marketing needs

Copify is a full-service digital marketing agency that offers a range of solutions, including content writing, SEO, PPC, and more.

The platform provides a streamlined approach for businesses looking for scalable content creation without the need for in-house teams.

They deliver tailored strategies that align with your goals and help drive measurable results.

Key features:

Copify helps businesses achieve their marketing goals through well-researched, high-quality content and a broad digital marketing toolkit.

Whether you need SEO-optimized blog posts, ad copy, or full-service digital campaigns, Copify provides an integrated solution for scaling your online presence.

10. Contently – Best for enterprise-level content production

Contently is a content outsourcing platform designed for enterprise-level content production. It connects businesses with experienced writers, editors, and creatives to produce top-tier content that aligns with your brand voice.

With content strategy consulting and high-quality content management, it’s perfect for larger organizations.

Key features:

Best practices for managing the outsourcing process

Outsourcing content writing can transform your content strategy, but to ensure a seamless and productive partnership, following these best practices will help maximize your results:

Outsource content writing best practices to follow
Content outsourcing best practices to follow

1. Provide detailed feedback

Clear and constructive feedback is crucial for aligning your outsourced content with your expectations.

Avoid giving generic feedback like, “I don’t like this. Please change it.”

Instead, always ensure your feedback is clear and actionable.

Example: “This section may not connect with our audience well. Can you look into more specific industry examples from similar organizations?”

Be sure to take the time to review the content thoroughly and highlight areas for improvement.

This helps writers understand your preferences, tone, and brand nuances, ultimately leading to higher-quality content.

2. Avoid content mills

Content mills are platforms where freelancers produce high-volume content at budget-friendly rates. While they’re great for quickly getting lots of basic content, you won’t get to choose specific writers or find niche experts.

Since these platforms pay less, most writers there are typically newcomers to the field.

These platforms may not provide the specialized expertise needed for more complex topics.

Instead, focus on working with freelancers or agencies with industry experience and a proven track record of delivering high-quality, customized content.

3. Track performance and iterate

Monitor the performance of your outsourced content using metrics like engagement, traffic, and conversions regularly.

Analyze what’s working and what’s not and iterate on your strategy. This data-driven approach ensures continuous improvement, allowing you to refine your content over time.

4. Focus on long-term relationships, not just one-off projects

Building long-term relationships with your writers creates a sense of loyalty and consistency. Writers who are familiar with your brand will better understand your content needs, voice, and target audience, leading to smoother collaboration and better results over time.

5. Communicate clearly and provide detailed briefs

Communication is key to any successful outsourcing relationship.

Always provide a comprehensive brief that outlines the scope of the project, key topics, tone, SEO requirements, and any other specific instructions.

The clearer you are, the better your outsourced team will be able to deliver content that meets your expectations.

Here’s an example of what a content brief can look like:

Automate and scale your in-house content strategy with Writesonic

Creating high quality, SEO-friendly content is tough when managing an in-house marketing team. The costs add up, and juggling multiple tools gets overwhelming.

That’s where Writesonic steps in–the perfect AI content companion that helps you create amazing content effortlessly.

Why in-house teams love Writesonic:

With Writesonic’s comprehensive suite of AI tools, your team can create, optimize, and publish SEO-optimized content more efficiently than ever before—without compromising on quality.

Ready to ditch outsourcing? With Writesonic, you’re in control.

Start creating with Writesonic today.

Frequently asked questions

1. How much does it cost to outsource content writing?

The cost of outsourcing content writing can vary widely depending on the pricing model and the writer’s experience.

Generally, per-word rates range from $0.05 to $1.00, with more experienced writers or complex topics costing more. For hourly rates, expect to pay between $15 and $20 per hour, with the time to complete a 1,000-word article ranging from 2 to 10 hours.

Per-project rates are typically between $100 and $300, while monthly retainer rates for consistent content can start from $500 and go up to $5,000 or more.

2. How do I ensure the quality of outsourced content?

Establishing clear communication from the start is essential to ensuring the quality of outsourced content.

Providing detailed briefs, setting expectations, and giving specific feedback are key. Reviewing samples before committing to a long-term project and working with experienced, reputable writers or agencies will also help maintain high standards.

Regularly evaluate the content’s performance and relevance to your audience to ensure it meets your goals.

3. Can I outsource SEO-optimized content?

Yes, you can outsource SEO-optimized content, but it’s crucial to work with writers who are knowledgeable about SEO best practices.

Platforms like Writesonic, which provide AI tools for SEO research, content optimization, and keyword analysis, can help produce content that ranks well in search engines while maintaining quality.

4. How do I protect my brand voice when outsourcing?

To protect your brand voice when outsourcing, it’s important to provide detailed guidelines on tone, language, and style.

Use content templates that align with your brand’s messaging and review drafts before publication.

Providing feedback and examples of previous content can help maintain consistency. Additionally, collaborating closely with the writer and making adjustments as needed will ensure that the final output feels authentic to your brand.

Footnotes:

  1. https://www.semrush.com/blog/outsource-content-writing/
  2. https://www.semrush.com/marketplace/state-of-content-ops-and-outsourcing-report/#0

When it comes to AI tools, Claude has quickly become one of the most talked-about options. However, there are many other powerful alternatives that cater to different needs. 

Whether you’re looking for higher accuracy, faster responses, or better integration with your existing systems, there’s something for everyone. 

But what makes a good Claude alternative?

We evaluated several options based on key factors like ease of use, accuracy, responsiveness, and unique features that set them apart. 

How we assessed Claude AI alternatives

When evaluating alternatives to Claude AI, we kept several important factors in mind:

What makes a good Claude alternative?

When evaluating the best Claude AI alternatives, we focused on several key factors that define a great AI tool. 

First, ease of use: the interface must be intuitive and accessible for both new and experienced users. 

Next, accuracy and responsiveness are crucial—an AI tool should quickly generate relevant and precise responses. 

Versatility also played a role; the tool should be adaptable to various use cases, from content creation to customer support. 

Finally, cost-effectiveness was considered to ensure the value provided matches the pricing.

These factors help ensure that the alternatives listed are capable of delivering a high-quality, seamless experience.

12 Best Claude AI alternatives to try

AI tool nameBest forPricing
ChatsonicContent writers, marketers, and SEO teamsStarts at $16/month
ChatGPTHuman-like, conversational AI-generated resultsFree version, Plus at $20/month
Google GeminiProblem-solving and handling complex tasksFree, $19.99/month for premium
Perplexity AIResearchers, writers, and developersFree, Premium at $20/month
Microsoft CopilotTeams relying on Microsoft 365 suite$30/month
PoeWriters, content creators, and professionalsFree, Premium at $20/month
HuggingChatDevelopers and AI enthusiastsFree
TLDR ThisSummarizing articles and documents quicklyFree, Premium plans starting at $4/month
YouChatConversational search with real-time informationFree
GitHub CopilotDevelopers seeking AI-assisted codingFree, Paid at $4/month/user
Character.AICustomizable AI character interactionsFree, Premium at $9.99/month
GrokEdgy and witty AI interactions on X (Twitter)Premium+ X subscription at $16/month

1. Chatsonic

Chatsonic
Best for:
Content writers, marketers, and SEO teams looking for real-time, up-to-date information.

Overview:

Chatsonic, a Writesonic product, is perfect for content creators and marketers needing an AI tool beyond text generation. 

This intuitive ChatGPT alternative excels at day-to-day queries and creating blog content and articles. It also offers built-in advanced SEO features to ensure your content performs well in search rankings.

Chatsonic is built for high-volume content creators and marketers who need an edge in terms of SEO and creativity. 

Unlike other tools, Chatsonic integrates with tools like Google Search and Ahrefs to pull up the most relevant data, making its responses more contextually accurate. 

This can be a game-changer when you’re looking for fresh content ideas or need content that ranks well on search engines.

The best part is that Chatsonic doesn’t hallucinate content like most AI tools. The platform reproduces all content 100% fact-checked. 

This tool is designed to address ChatGPT’s limitations, providing real-time data, images, voice searches, and a plethora of content creation capabilities.

With real-time SEO and verified data, Chatsonic significantly reduces the time spent on content creation by eliminating manual cross-checking.

As an all-inclusive marketing solution that enables users to achieve end-to-end workflow, this tool provides the intelligence of a marketing expert–perfect for anyone in content or SEO

Key features:

Pricing:

G2 rating: 4.0/5

Reviews: Users highlight the strong editing and content generation capabilities of Chatsonic and how it provides a more humanized output than other AI tools. Some find the UI to be overwhelming. 

2. ChatGPT

Best for: Human-like, conversational AI-generated results. 

Overview:

ChatGPT, developed by OpenAI, is widely recognized for its ability to understand natural language and conversational abilities. 

It’s an excellent choice for those who need an AI tool capable of simulating human-like conversations, generating creative content, and even assisting with technical tasks like coding.

When comparing Claude AI vs ChatGPT, both AI models have their strengths, but ChatGPT stands out for its deep learning capabilities and ability to engage in multi-turn conversations.

The tool is optimized for a wide range of applications, from casual chats to more complex query handling. 

With its GPT-4o model, ChatGPT can generate highly accurate and context-aware responses, which makes it a popular choice for users who require detailed, coherent interactions.

Key features:

Pros:

Cons:

Pricing:

G2 rating: 4.7/5

Reviews: Users appreciate how ChatGPT can understand the context from previous prompts to enhance future outputs. The versatility and ease of use are also a highlight. A common downside is that the tool cannot effectively browse links, and pricing can be high. 

You might also like: 17 Best ChatGPT Alternatives

3. Google Gemini

Claude AI alternatives - Google Gemini

Best for: Problem-solving and handling complex tasks. 

Overview:

Google Gemini, formerly known as Bard, is an advanced conversational AI within the Google ecosystem.

The tool is designed for those who need an AI tool that excels in search-based tasks, complex data analysis, and content generation. 

It’s ideal for users who work in data-heavy industries or need precise, real-time information to power their projects.

In the debate of Claude AI vs Gemini, Google Gemini is a powerful alternative that focuses on integrating Google’s vast knowledge graph into its capabilities. 

Gemini’s strength lies in its ability to pull from a wide array of live data sources and generate contextually rich responses. 

It’s highly suited for users who require AI that can offer up-to-date insights and seamless integration with Google’s ecosystem of tools.

Key features:

Pros:

Cons:

Pricing:

G2 rating: 4.4/5

Reviews: Users highlight the ease of use and content generation abilities but find the tool to lack self-learning capabilities and hallucinate facts. 

4. Perplexity AI

Perplexity AI

Best for: Researchers, writers, and developers who require nuanced AI capabilities.

Overview:

Perplexity AI is an excellent choice for users needing a high-performance, accurate AI tool that understands complex language structures and produces human-like text. 

The tools excels in highly detailed, contextually aware, and complex content generation, making it perfect for those who need AI that understands intricate language structures, handles technical topics, and creates well-researched long-form content.

Unlike some AI tools that focus on generating quick answers, Perplexity AI takes a more meticulous approach, making it perfect for users who value depth and accuracy.

Compared to tools like Claude AI, it tends to perform better with intricate queries and longer-form content generation, offering more depth in its responses. 

It’s an AI tool designed for those who need to generate rich, well-researched content and technical documents.

Key features:

Pros:

Cons:

Pricing:

G2 rating: 4.6/5

Reviews: Users highlight the versatility of the tool for content creation, coding, and research. However, many point out how the tool tends to forget context after follow-up questions. 

Also read: Perplexity AI vs. ChatGPT: Which Is the Best Conversational AI Tool?

5. Microsoft Copilot

Microsoft Copilot

Best for: Teams who rely heavily on the Microsoft 365 suite

Overview:

Microsoft Copilot is designed for professionals looking to streamline their productivity and collaborate more effectively within Microsoft’s ecosystem. 

It’s ideal for teams and organizations that rely heavily on Microsoft Office tools (Word, Excel, PowerPoint) and need AI integration to enhance efficiency, automate repetitive tasks, and improve document workflows.

Microsoft Copilot is integrated directly into Microsoft 365 apps and uses AI to enhance user experience by assisting with tasks such as drafting content, summarizing documents, analyzing data, and even generating code. 

What sets Copilot apart from alternatives like Claude AI is its seamless integration with the Microsoft suite, allowing users to work directly within familiar applications while benefiting from powerful AI capabilities.

For example, Copilot in Word can help generate based on brief prompts, while in Excel, it can analyze trends and generate formulas. 

The tool leverages OpenAI’s models, giving it an edge in natural language understanding and the ability to interact with data in real-time.

Key features:

Pros:

Cons:

Pricing: 

G2 rating: 4.3/5

Reviews: User reviews highlight how the tool is great for day-to-day tasks like summarizing text and quick web searches. 

6. Poe

Poe AI Assistant

Best for: Writers, content creators, and professionals who want AI-enhanced writing.
Overview:

Poe (Product of OpenAI) is an AI chatbot platform designed for users who want access to multiple powerful AI models for various types of content generation. 

It’s geared towards users who want flexibility in their AI interactions. You can switch between different models for different purposes, such as generating creative writing, technical content, or even exploring new concepts.

Key features:

Pros:

Cons:

Pricing:

G2 rating: 4.5/5

Reviews: Poe is highly appreciated for its extensive collection of AI models that are available in one place, making it convenient for users to switch between different models for various use cases.

7. HuggingChat

HuggingChat

Best for: Developers and AI enthusiasts seeking an open-source alternative to ChatGPT for various conversational AI applications.

Overview:

Developed by Hugging Face, HuggingChat is an open-source AI chatbot designed to facilitate natural language conversations. 

This AI tool leverages models like Llama 2, CodeLlama, Falcon, and Mistral to generate human-like text, assist with coding tasks, and provide informative responses. 

Its open-source nature allows users to access and modify the source code, fostering customization and transparency.

Key features:

Pros:

Cons:

Pricing:

G2 rating: Not available. 

8. TLDR This

TLDR This

Best for: Students, educators, writers, and professionals needing quick summaries of lengthy articles or documents.

Overview:

TLDR This is an AI-powered tool that condenses extensive texts into concise summaries, enabling users to grasp key points swiftly. 

Whether you’re a student cramming for exams, a writer researching for your next piece, or a professional trying to stay updated, TLDR This ensures you get the essence of any document in just a click.

Available as a web application and browser extension, it facilitates seamless summarization of articles, blog posts, and documents.

With the ability to rewrite text in different styles and voices, TLDR This also serves as a versatile paraphrasing tool, helping you avoid plagiarism and cater content to various audiences.

Key features:

Pros:

Cons:

Pricing: Offers a freemium model and affordable pricing models for the business plan: $4/ month, $8.25/month, and $16.60/month. 

G2 rating: 4.5/5

Reviews: Users appreciate the summarization capabilities as it effectively scans text and provides only essential information. The ability to upload content as text, PDFs, or external files is also seen as a highlight.

Also read: 8 Paraphrasing Tools To Improve Content Quality

9. YouChat

YouChat by You.com

Best for: AI-powered conversational search with real-time information retrieval.

Overview:

YouChat, developed by You.com, is an AI conversational search assistant that provides detailed answers to complex questions. 

This Claude AI alternative is an AI chatbot embedded within You.com. It is designed to enhance your search experience by providing both AI-generated answers and conventional search results.

Whether you’re searching for general information, images, and videos or generating artwork and code, YouChat provides the tools and capabilities needed to meet diverse informational needs.

Key features:

Pros:

Cons:

Pricing:

G2 rating: 4.4/5

10. GitHub Copilot

Best for: Developers seeking AI-assisted coding to enhance productivity and streamline development.

Overview:

GitHub Copilot, developed by GitHub in collaboration with OpenAI, is an AI-powered code completion tool that assists developers by suggesting code snippets and entire functions in real time. 

This tool leverages the OpenAI Codex model, trained on a vast array of public code repositories, to provide context-aware code suggestions directly within the integrated development environment (IDE).

Whether you’re debugging, refactoring, or starting from scratch, Github is perfect for the coding journey. It makes development faster, more efficient, and more enjoyable.

Key features:

Pros:

Cons:

Pricing:

G2 rating: 4.4/5

Reviews: GitHub Copilot is praised for significantly boosting productivity by providing intelligent code suggestions and autocompletion within the IDE. However, it sometimes provides inaccurate or irrelevant code suggestions. 

You might also like: How to Use AIPRM for ChatGPT

11. Character.AI

Character.ai

Best for: Users interested in creating and interacting with customizable AI characters for entertainment, education, or companionship.

Overview:

Character.AI is a platform that allows users to create and engage with AI-generated characters, each possessing unique personalities and conversational styles. 

Founded in 2021, the platform enables interactions with fictional characters, historical figures, or user-designed personas, providing a diverse range of conversational experiences.

This innovative tool is designed to provide entertaining, educational, and emotionally supportive interactions. 

Whether you’re looking to role-play, story-tell, create social media content, or simply have fun, Character.AI offers the tools and flexibility needed to create compelling AI interactions.

Key features:

Pros:

Cons:

Pricing:

G2 rating: Not available. 

12. Grok

Grok by X

Best for: Tech enthusiasts, developers, and users seeking unconventional and edgy AI interactions integrated within the X platform (formerly Twitter).

Overview:

Developed by Elon Musk’s xAI, Grok is an AI chatbot designed to provide informative yet witty responses you may not find from most AI systems. 

Be it drafting emails, debugging code, or generating ideas, Grok has got you covered. It receives an input or command, applies knowledge via training data, and uses sophisticated neural networks to generate relevant output.

Grok is accessible to users with a Premium+ X subscription. It integrates seamlessly into the social media ecosystem for those willing to explore its unique capabilities.

Grok offers a unique conversational experience integrated into the X platform, blending practical information with a touch of humor.

Key features:

Pros:

Cons:

Pricing: 

G2 rating: Not available. 

Verdict: Why Chatsonic stands out as the best Claude AI alternative

Chatsonic dashboard

When evaluating Claude AI alternatives, we focused on critical factors like ease of use, accuracy, responsiveness, versatility, and cost-effectiveness. 

But we found that Chatsonic emerges as a clear leader among all the tools analyzed, offering a comprehensive, innovative, and user-friendly experience for marketing professionals and beyond.

Reasons why Chatsonic stands out over Claude AI

1. Built-in and data-backed SEO insights

Chatsonic is more than an AI chatbot. The intuitive tool acts as a virtual marketing consultant. 

It simplifies workflows by combining advanced SEO research, real-time data integration, and content creation in one platform.

For example, if you’re writing a blog, Chatsonic’s Marketing Mode can provide a comprehensive and detailed keyword analysis that will help you determine which terms to include and which pages to compete with.

Here’s how Chatsonic’s Marketing Mode looks in action:

When we asked Chatsonic to do keyword research on “best vegan chocolate cake recipe,” along with competitor page analysis, this is the output we received:

Chatsonic

If we look at this output more closely, you’ll see that Chatsonic has provided in-depth reports for topic clusters, keywords, and content insights with real-time data:

Chatsonic's Marketing Mode SEO report generation

With real-time results from Ahrefs and Google Search, you can easily get data-driven insights for SEO blogs. 

Again, Chatsonic is a clear winner among Claude AI alternatives if you want in-depth, fact-checked results for SEO tasks.  

2. Addresses common AI challenges

The growing abundance of fragmented AI tools has raised customer expectations. Chatsonic tackles this head-on by:

3. Features tailored for marketing professionals

If you’re in the field of marketing and content creation, Chatsonic is the best Claude AI alternative as it comes equipped with tools particularly for marketers, including:

Writesonic brand voice details

4. Tailored for diverse use cases

Whether you’re a solopreneur, freelancer, in-house marketing team, or digital agency, Chatsonic adapts to your needs:

5. Comprehensive marketing workflow

Chatsonic’s Marketing Mode integrates seamlessly into your workflow from SEO analysis to creation to publishing. 

Current tools include real-time SEO analysis, content creation, and publishing, with future expansions set to cover social media, email marketing, and paid ads.

Writesonic integrations

With Chatsonic, you’re not just getting an AI tool—you’re partnering with a marketing powerhouse designed to adapt to your needs, eliminate inefficiencies, and help you achieve your goals.

Whether you’re creating high-ranking SEO content, managing complex campaigns, or simply looking for a tool to reduce costs and save time, Chatsonic delivers unmatched value and intelligence.

FAQs

1. Is there anything better than Claude AI?

Yes, depending on your needs, tools like Chatsonic may be a better option. 

For marketers and content creators, Chatsonic offers a complete suite of features, including real-time data integration, SEO tools, and AI image generation, making it a more comprehensive alternative to Claude AI for many use cases.

2. What AI is better than ChatGPT?

If you’re looking for features like real-time data access and an all-in-one marketing solution, Chatsonic is an excellent choice. 

This tool addresses some of ChatGPT’s limitations by integrating with tools like Google Search and Ahrefs, providing accurate and timely insights, especially for SEO and marketing professionals.

3. What are the best alternatives to Claude AI?

Some of the best alternatives include Chatsonic, Google Gemini, and Perplexity AI. 

Among these, Chatsonic stands out for its advanced marketing features, such as keyword analysis, content creation, and future-ready email and ad optimization tools, making it ideal for businesses and marketers.

4. Is Claude free to use?

Claude AI offers a free version with limited features, making it accessible to casual users.

The premium features require a subscription, which may not offer the same comprehensive value as tools like Chatsonic, especially for advanced marketing and content creation needs.

Writer.com is one of the most popular AI writing tools, offering an intuitive interface and various features that assist with content creation. 

But, as with any software, it’s not one-size-fits-all.

Maybe you’ve outgrown Writer.com or are simply exploring other options that might suit your team’s specific requirements. 

If that sounds like you, you’re in the right place. 

In this post, we’ll cover 11 of the best Writer.com alternatives to consider in 2025. 

By the end, you’ll have a clearer picture of which tool will make your writing process smoother, faster, and more efficient.

What is Writer.com, and why should you look for an alternative?

Wriiter.com dashboard

Writer.com is an AI writing assistant designed to streamline content creation for businesses. 

The platform provides useful features, such as grammar checks, style guidelines, and AI-generated content, to help maintain consistency and efficiency in writing. 

It’s a solid choice for many businesses, especially when looking to generate consistent content quickly.

But, as we’ve found through evaluating Writer.com and testing alternatives, it’s not always the best fit for every team or use case. 

After carefully assessing Writer.com and comparing it with other tools, we identified a few limitations that might prompt you to explore other options:

1. Limited customization

While Writer.com offers a degree of content customization, its AI doesn’t always capture the nuance of more complex brand voices. This could be a limitation for teams needing more control over content tone and style. 

2. Basic features compared to other AI writing platforms

While it offers a solid foundation, Writer.com lacks some advanced features in other tools, like deep SEO optimization, in-depth content analysis, or sophisticated tone adjustments.

3. Integration limitations

Writer.com integrates with Google Docs and Word but doesn’t offer as many third-party integrations (such as Ahrefs or Google Search Console) as other tools on the market, which could limit its usefulness for teams with complex workflows.

How we assessed Writer.com alternatives

When evaluating alternatives to Writer.com, we kept several important factors in mind:

Best Writer.com alternatives to try ASAP

Tool nameBest forPricing
WritesonicContent marketers, SEO professionals, and businesses looking for an all-in-one content marketing platformFreemium plan with 25 credits. Individual plan: $20/month, Standard plan: $79/month (billed monthly)
Grammarly BusinessTeams looking for a robust grammar and style checker with collaboration featuresStarts at $12/user/month for the Business plan
ProWritingAidStorytelling writing and editingFree plan with limitations. Paid plans start at $19.79/month
Hemingway EditorStudents or writers seeking to improve clarity, conciseness, and readabilityFree online version. Paid plans start at $10/month
WordtuneWriters and professionals seeking clarity and conciseness improvementFree plan with 10 rewrites per day. Paid plans start at $6.99/month
AcrolinxLarge enterprises seeking to maintain consistency, quality, and compliance across their content ecosystemCustom pricing based on organization size and needs
WritefullAcademic writers, researchers, students, and educational institutionsFree version with daily quota. Premium plan: $2.57/month. Custom plans for institutions
GingerStudents and professionals who need help with grammar, spelling, and punctuationFree plan with basic features. Business plan starts from $9.99/month/user
Word AIContent creators, marketers, and SEO professionals looking to generate AI-contentPaid plans start at $27/month (billed annually) for unlimited rewrites
RytrContent creators, marketers, and entrepreneurs looking for an affordable AI writing assistantFree plan with 10,000 characters/month. Unlimited characters from $7.50/month
AnywordMarketing teams looking for data-driven AI copywriting solutionsFree trial available. Paid plans start from $49/month

1. Writesonic

Writer.com alternatives - Writesonic dashboard

Best for: Content marketers, SEO professionals, and businesses looking for an AI-powered, all-in-one content marketing platform.

Overview:
Writesonic is an end-to-end AI-powered content marketing platform designed to streamline every aspect of the content creation process. 

This platform is perfect for content marketers, SEO specialists, and businesses needing a comprehensive solution that covers all stages of the content marketing workflow—from planning and research to writing, editing, optimizing, and publishing. 

Writesonic stands out with its focus on integrating content optimization tools and in-depth analytics. It helps users create high-quality, SEO-friendly content that ranks well. 

Its standout feature, AI Article Writer 6.0, is a game-changer, allowing content creators to write, optimize, and analyze their work more efficiently than ever before.

Plus, the humanized version within the article writer completely surpasses AI detection and provides a much more natural and engaging tonality to blog content. 

Writesonic’s comprehensive suite of tools makes it a top alternative to Writer.com, especially for users who require deep SEO capabilities and advanced AI content generation

With seamless integration into WordPress, Zapier, and other key tools, Writesonic provides both ease of use and flexibility, making it ideal for businesses looking to scale content production.

Key features:

Pros:

Pricing: Offers a freemium plan with 25 credits. The individual plan is available for $20/month (billed monthly), and the standard plan is $79/month (billed monthly). 

G2 rating: 4.7/5

Reviews: Many G2 reviews by users highlight how Writesonic helps them expedite the blog writing process significantly. 

Users particularly highlight how the platform provides the most up-to-date information compared to other AI tools and has an intuitive UI for both beginners and experienced users. 

Fast and responsive customer support was also praised by many users. 

2. Grammarly Business

Grammarly business

Best for: Teams looking for a robust grammar and style checker with collaboration features.

Overview: 

Grammarly Business is a well-known writing assistant that goes beyond basic grammar checks. It offers advanced style suggestions, tone adjustments, and real-time collaboration features. 

This helpful tool ensures your content is clear, concise, and on-brand. Its AI-powered writing assistant provides suggestions for improving readability, engagement, and overall quality.

The best part about Grammarly is that it can serve various use cases and types of individuals.

Whether you’re a research student who needs plagiarism checks and instant grammar correction or a team member who wants to generate emails in a polished manner. 

Key features:

Pros:

Cons:

Pricing: Starts at $12/user/month for the Business plan.

G2 rating: 4.7/5

Reviews: Users appreciate how Grammarly helps save time spent on proofreading and editing, makes sentence suggestions, and integrates well with other platforms. 

Grammarly’s ability to recognize errors and highlight synonyms is also praised; however, many users also point out that the tool sometimes flags unnecessary mistakes.  

3. ProWritingAid

ProWriting Aid - Alternative for Writer.com

Best for: Storytelling, writing and editing. 

Overview: 

If you’re looking for an AI writer, particularly for storytelling purposes or to increase the engagement of your content, ProWritingAid is a great alternative to Writer.com.

ProWritingAid helps enhance your writing by adding sensory details, eliminating weak words, and fixing common mistakes. 

What’s unique about this platform is that it offers comprehensive story critiques and custom suggestions for enhancing your plot, characters, setting, and more.

Apart from the unique storytelling enhancements, ProWritingAid provides an in-depth analysis of grammar, style, readability, and sentence structuring. 

This tool also has an AI Sparks feature that suggests unique ideas when you get stuck with writer’s block. 

Key features:

Pros:

Cons:

Pricing: Offers a versatile free plan with a 500-word limit, 10 rephrases per day, and 3 AI sparks (AI enhancements) per day, along with a few other features. Paid plans start at $19.79/month. 

G2 rating: 4.5/5

Reviews: Most users compare ProWritingAid as a superior Grammarly alternative and how the tool helps expedite proofreading. But some have also mentioned how the tool performs well for sentence rephrasing, not for content tonality and style changes. 

💡Have you tried Writesonic’s story generator? Just input a few key details and let the AI story writer do the rest for you! 

Try our AI story generator now. 

4. Hemingway Editor

Hemingway App

Best for: Students or writers seeking to improve clarity, conciseness, and readability in their writing.

Overview: 

Hemingway Editor, named after the renowned author Ernest Hemingway, is a powerful tool designed to make your writing bold and clear. 

It focuses on simplifying complex sentences, eliminating unnecessary words, and improving overall readability. 

Unlike traditional grammar checkers, Hemingway Editor aims to enhance your writing style by promoting concise and impactful prose.

The tool uses a color-coded system to highlight areas for improvement, making it easy for writers to identify and address issues in their text. It also provides grammar and language suggestions for your content to improve readability. 

The tool is available as a free version and a paid desktop application, catering to different user needs and preferences.

So, if you’re on a budget, Hemingway is a great free tool for content edits. 

Key features:

Pros:

Cons:

Pricing: Free online version available. Paid plans start at $10/month. 

G2 rating: 4.4/5

Reviews: Users point out how Hemingway is a great tool for quick editing and helps improve readability and clarity for sentences. However, many users also highlight how the tool does not understand context and tonality, leading to overly polished sentences and unnecessary edits. 

Also read: Best 10 Surfer SEO Alternatives for SEO & Content Teams

5. Wordtune

Wordtune AI writing tool

Best for: Writers and professionals seeking clarity and conciseness improvement for their content. 

Overview: Wordtune is an AI-powered writing assistant designed to help users express their ideas more clearly and effectively. 

Developed by AI21 Labs, Wordtune offers a range of features that go beyond basic grammar checks. 

This tool provides contextual rewrite suggestions, tone adjustments, and summarization capabilities, making it versatile for various writing needs.

Wordtune’s core functionality revolves around its ability to rewrite sentences and paragraphs, offering multiple alternatives to help users find the best way to convey their message. 

It also offers AI writing assistance, which helps generate original content based on the context and a summarizer that condenses long texts or videos into concise summaries. 

Additionally, Wordtune can switch between formal and casual tones, correct grammar and spelling errors, and translate text from multiple languages into English.

Key features:

Pros:

Cons:

Pricing: Free plan offers 10 rewrites per day, with paid plans starting at $6.99/month. 

G2 rating: 4.6/5

Reviews: Users highlight how it’s a great tool for editing and rephrasing but does not work well with longer content formats. 

6. Acrolinx

Acrolinx

Best for: Large enterprises seeking to maintain consistency, quality, and compliance across their content ecosystem.

Overview: 

Acrolinx is an AI-powered content governance platform designed to improve enterprise content quality, consistency, and effectiveness at scale. 

It goes beyond traditional writing assistants by offering comprehensive content strategy implementation, automated governance, and analytics. 

Acrolinx is particularly valuable for organizations dealing with large volumes of content, multiple authors, and strict regulatory requirements.

The platform digitizes your organization’s style guides, terminology, and writing rules, and then applies these standards to your content creation process. 

It integrates with numerous authoring environments, providing real-time guidance to writers and ensuring that all content aligns with your brand voice, compliance requirements, and quality standards.

Key features:

Pros:

Cons:

Pricing: Custom pricing based on organization size and needs. Contact Acrolinx for a quote.

G2 rating: 4.8/5

Reviews: Users highlight how the tool makes editing smooth and how the system easily picks up brand terminology and phrases for personalization. 

7. Writefull

Writefull platform

Best for: Academic writers, researchers, students, and educational institutions. 

Overview: 

Writefull is an AI-powered writing assistant specifically designed for academic and research writing. 

This tool offers a suite of tools to help users enhance the quality, clarity, and style of their academic papers, theses, and research articles. 

By leveraging language models trained on millions of scholarly articles, Writefull provides tailored suggestions and features that cater to the unique needs of academic writing.

The platform can also offer built-in writing widgets that can analyze and suggest feedback for your writing on Word and Overleaf. 

Key features:

Pros:

Cons:

Pricing: Free version available with a daily quota on features. Premium plans start at $2.57/month, and custom plans are available for institutions. 

Capterra rating: 4.8/5

Reviews: Users find the tool great for editing and rephrasing for academic settings but find it to lack in terms of integrations. 

Also explore: Top 6 ChatGPT Alternatives for Research in 2024

8. Ginger

Ginger Writer

Best for: Students and professionals who need help with grammar, spelling, and punctuation. 

Overview: 

Ginger is an AI content tool particularly useful for non-native English speakers, offering features that aid in learning and improving language skills.

This platform goes beyond basic grammar checks by offering advanced features like a text reader, personal trainer, and translation into over 40 languages. 

The tool integrates with various platforms, including Microsoft Word, Gmail, and social media, making it versatile for different writing needs. 

What’s unique about Ginger is that it specifically caters to students to improve their language.

This includes elementary school students, graduates, and even contextual correction for students with dyslexia. 

Key features:

Pros:

Cons:

Pricing: The free plan offers basic grammar and spell checking. Business plan starts from $9.99/month/user. Custom plans are available for large teams and enterprises. 

G2 rating: 4.2/5

Reviews: Users appreciate the tool for basic editing and grammar checks, particularly for non-English speakers. However, many users point out that the integration capability is not strong

💡Check out Writesonic’s paraphrasing tool for instant, easy-to-read rewrites for your content! Start paraphrasing now. 

9. Word AI

WordAI

Best for: Content creators, marketers, and SEO professionals looking to generate AI content. 

Overview: 

Word AI is an advanced AI-powered SEO and rewriting tool designed to help users create unique, high-quality content. 

By leveraging sophisticated machine learning algorithms, Word AI understands the original text’s context and generates human-like rewrites that maintain the original meaning while improving readability and engagement. 

This makes it an invaluable tool for content creators, marketers, and SEO professionals who must efficiently produce large volumes of content.

Word AI goes beyond simple synonym replacement by understanding the nuances of language and context. It can rewrite entire sentences and paragraphs, ensuring that the new content is coherent and flows naturally. 

The tool also offers bulk rewriting capabilities, making it ideal for large-scale content projects.

Key features:

Pros:

Cons:

Pricing: Paid plans for unlimited rewrites start at $27/month (billed annually). Custom plans are available for large teams and organizations.

G2 rating: 3.8/5

Reviews: Users highlight the strong AI capabilities and high content generation quality. However, many point out the high pricing as a downside. 

💡Pro tip: Writesonic comes equipped with a built-in SEO grader with feedback for improving headings, meta tags, keyword incorporation, and more. 

10. Rytr

Rytr

Best for: Content creators, marketers, and entrepreneurs looking for an affordable AI writing assistant to quickly generate various types of content.

Overview: 

Rytr is an AI-powered writing assistant designed to help users create high-quality content across various formats and use cases. 

This tool utilizes advanced language models to generate content based on user inputs, making it an excellent tool for those who need to produce content regularly but may struggle with writer’s block or time constraints.

Key features:

Pros:

Cons:

Pricing: Free plan available with 10,000 characters per month. Unlimited characters available at $7.50/month onwards. 

G2 rating: 4.7/5

Reviews: Most users highlight Rytr’s strong AI content generation capabilities for different use cases ranging from marketing, teaching, personal use, and more. However, many people find the pricing too steep as compared to other tools in the market. 

11. Anyword

Anyword

Best for: Marketing teams looking for data-driven AI copywriting solutions. 

Overview: 

Anyword is an advanced AI-powered copywriting platform that combines natural language processing with predictive analytics to generate and optimize marketing copy.

The tool stands out by providing performance data-driven predictions for optimized content for business goals, target audiences, and distribution channels.

If you’re looking for an AI content tool specifically for marketing use cases, Anyword is a great alternative to Writer.com

This platform specifically aims to boost conversion rates, email CTRs, and demand generation efforts based on your ICPs and brand voice

Key features:

Pros:

Cons:

Pricing: Free trial available. Paid plans start from $49/month. Custom pricing available for enterprises. 

G2 rating: 4.8/5

Reviews: Users appreciate the copywriting capabilities and the user-friendly interface. However, the high pricing and word limit for editing long texts are highlighted as common downsides. 

Why Writesonic stands out as the superior alternative to Writer.com

After assessing multiple tools, we came to a verdict. 

Writesonic is clearly a tool you should have in your tech stack. 

Not only is it great for marketing purposes, but it’s perfect for anyone wanting to quickly whip up high-quality, fact-checked content.

Writesonic dashboard - Writer.com alternatives

Here’s why Writesonic stands out in front of Writer.com and other alternatives:

✅ All-in-one content creation solution

Writesonic covers every stage of content marketing – from planning and research to writing, editing, SEO optimization, publishing, and analyzing. This means you get everything you need in one place, saving you time and hassle.

Apart from these steps, Writesonic provides all the tools you for creating high-quality marketing materials. You can craft compelling ad copies to long-form articles with just a single tool. 

✅Advanced AI capabilities

Writesonic AI Article Writer

Writesonic’s AI Article Writer 6.0 is a powerhouse for instant blog creation. 

It performs in-depth web research, integrates real-time data, fact-checks content, and provides SEO suggestions. 

Plus, it allows you to control word length and offers advanced competitor analysis. This ensures your content is top-notch and ranks well on search engines.

✅Built-in SEO optimization 

Writesonic - SEO checker and optimizer

With built-in SEO tools for keyword analysis, topic clusters, and an SEO content grader, Writesonic always ensures your content ranks the highest on search engines. 

The automated internal linking feature further boosts your on-page SEO, making your content more discoverable.

For deeper SEO analysis, Chatsonic–a great ChatGPT alternative, can provide instant fact-checked and real-time data pulled from tools like Google Search Console and Ahrefs. 

✅Customization and scalability

Writesonic adapts to your specific industry needs and brand voice. In fact, the AI Article Writer even creates three different blog versions for you. An original copy, a humanized version, and one that adapts specifically to your brand voice and guidelines. 

Its scalability makes it suitable for businesses of all sizes, from startups to large enterprises.

Writesonic’s comprehensive features, advanced AI capabilities, and seamless integration make it the ultimate choice for anyone looking to create high-quality, SEO-optimized content quickly and efficiently. 

Ready to elevate your content strategy with Writesonic? Experience the difference today.

FAQs

1. Which website is best for writers?

Writesonic is considered one of the best websites and AI content creation tools for writers. 

The platform offers an AI-powered end-to-end content marketing platform that covers all stages of the content marketing workflow, including researching, writing, editing, SEO optimization, publishing, and analysis. 

The AI Article Writer 6.0 integrates real-time data for up-to-date facts and SEO optimization and offers a versatile range of content templates. Writesonic is an excellent choice for writers looking to create high-quality, SEO-optimized content backed by AI. 

2. What is the best alternative to Writer.com?

Writesonic stands out as the best alternative to Writer.com as it provides more comprehensive features, including the AI Article Writer 6.0, which offers in-depth web research, real-time data integration, and fact-checked cited content. 

With capabilities like advanced competitor analysis, automated internal linking, and built-in SEO optimization, Writesonic is a top choice for content creators and marketers aiming to improve their digital presence and search engine rankings.

3. Is there a website that makes your writing better?

Yes, Writesonic is a website that can significantly improve your writing. 

The tool offers an AI-powered platform with features like the AI Article Writer 6.0, which includes real-time SEO optimization, content rewriting, and a “humanizer” function that transforms AI-generated text into more natural, human-like writing. 

Writesonic also provides additional tools built into the platform for keyword research, topic clustering, and SEO optimization, making it an excellent choice for enhancing writing quality and search engine rankings. 

Want to check out Writesonic alternatives?

We’re always striving to make Writesonic the best generative AI tool for you. With our regular updates and user-first approach, we’ve happily expanded to a family of over 10 million users. 

But we, by no means, claim to be perfect. In fact, if you’re new to generative AI tools or have just explored Writesonic, it’s a good idea to look at some alternatives as well. 

If a detailed feature and pricing comparison is what you’re looking for, we’ve got you covered. Let’s dive into our list of 10 best Writesonic alternatives that’ll help you zero in on the best gen AI tool for your business.

But before we start comparing, let’s first understand what Writesonic does. 

What is Writesonic?

Writesonic is one of the best AI writing tools currently available in the market.
Writesonic

Writesonic is a powerful AI content creation platform that can help you with various tasks — from content writing to image generation and content optimization. At its core, Writesonic leverages advanced language models, including GPT-4, to produce a wide range of content types.

Plus, you’ll get templates! Whether you want to write blog posts, product descriptions, landing pages, or summaries, we’ve got a template that can generate exactly what you want. 

Here’s what you can do using Writesonic:

Writesonic is also model agnostic, meaning, you’ll get the best quality output and continuous reliability as your query’s passed through multiple models.

With over 80+ AI writing features, including SEO optimization and keyword research, Writesonic is that all-in-one tool every content creator needs. Plus, you get access to the advanced SEO AI Agent Chatsonic that’s capable of automatically conducting keyword research, writing SEO-optimized content, analyzing competitors, and a lot more.

While other Writesonic alternatives offer content creation features, the SEO AI Agent’s abilities are unmatched. By automating SEO and marketing tasks using simple, conversational prompts, you can not just save time and costs, but also get better outputs.

Learn more about Chatsonic, our SEO AI Agent in this detailed guide.

Here’s what some of our users say about Writesonic:

“I’ve been using Writesonic for a while now, and I can confidently say it has completely transformed how I approach content creation. As someone who juggles multiple projects, Writesonic has made me more efficient by speeding up my workflow without compromising on quality.

The range of templates and writing styles offered by the platform is incredibly versatile, helping me craft everything from blog posts and social media captions to more technical content.” —Danny B., Director of a small business

“I really like working with the AI article writer, especially the parts where it provides you keywords (their difficulty and search volume), does research, gives you an outline (that you can edit). Also, the humanizer is pretty great and definitely bypasses AI detection tools.” —Luciana P., Content Manager

However, some users also mention one drawback of the tool. With over 80 writing and SEO tools available, the platform has an initial learning curve and can be slightly confusing. But users also say that after about 20 minutes to an hour, they could use the tool with ease. 

Now that you’re familiar with the tool, let’s see what Writesonic alternatives are available.

Writesonic Alternatives: A Quick Glance

ToolKey FeaturesStrengthsDrawbacksStarting Price
ChatGPT– Versatile content generation
– Multilingual support
– Conversational interface
– Flexible content types
– Multiple language support
– Interactive editing
– Lack of marketing specialization
– Limited research capabilities
– No built-in SEO tools
Free version available
ChatGPT Plus: $20/month
Claude– Advanced document processing
– Natural-sounding content
– Specialized in content creation
– High-quality, human-like content
– Document integration
– Content creation focus
– No real-time internet access
– Broader focus (includes coding)
– Limited marketing features
Free tier with limited usage
Claude Pro: $20/month
Gemini– Multimodal content processing
– Google Workspace integration
– Text, image, and code generation
– Versatile (text, images, code)
– Google ecosystem integration
– Cutting-edge AI technology
– Less specialized for marketing
– Potential learning curve
– Limited marketing-specific tools
Free version available
Gemini Advanced: $19.99/month
Jasper AI– Advanced writing capabilities
– Boss Mode
– Third-party integrations
– Flexible content generation
– Integration with grammar and plagiarism tools
– Higher cost
– Steeper learning curve
– No built-in SEO tools
$39/month when billed annually, free trial available
Simplified– AI-powered content creation
– Integrated design tools
– Brand customization features
– All-in-one marketing tool
– Versatile for various content types
– Learning curve for non-designers
– Limited long-form content capabilities
$20/month billed annually, free plan available
Copy.ai– AI Chat for content ideation
– Workflow templates
– Conversational AI feature
– Bulk content generation
– Lack of built-in SEO tools
– Higher pricing
$36/month billed annually, free trial available
Rytr– Use case-specific templates
– Plagiarism Checker
– Variety of content types
– Built-in originality check
– Less advanced AI model (GPT-3)
– Purely focused on writing
– Limited marketing features
$7.50/month billed annually, free plan available
Writer– AI-powered style guide
– Snippets feature
– Consistent brand voice
– Reusable content blocks
– Dependency on a single AI model (Palmyra)
– Limited versatility
$18/month per user, free trial available
Scalenut– AI SEO Assistant
– Cruise Mode
– Strong focus on SEO
– Automated long-form content creation
– Limited content types
– Primarily focused on long-form content
$19.6/month billed annually
Anyword– Predictive Performance Score
– Continuous Optimization
– Performance prediction for content
– Dynamic content improvements
– No bulk content generation
– Aimed at large businesses/enterprises
$39/month billed annually, free trial available

10 Writesonic Alternatives for Creating Content

If you want to compare Writesonic with other tools, here’s a detailed list of Writesonic alternatives that you can explore:

1. ChatGPT

ChatGPT is a commonly known Writesonic alternative.
ChatGPT

ChatGPT is one of the most commonly cited Writesonic alternatives, due to it being a pioneer in the field of generative AI. It’s a general-purpose AI tool that can answer questions, have conversations and generate content. However, unlike Writesonic, it’s not a tool dedicated to article writing and content creation. Let’s take a better look at its features to understand how it compares with Writesonic.

ChatGPT Features

Generate Various Content Types

ChatGPT is known for its ability to understand natural language commands and give the desired output. You can ask it to generate any type of content from long-form articles to social media posts, and ChatGPT will generate the content you want.

Multilingual Content Generation

ChatGPT can communicate in multiple languages, which means it supports multilingual content generation. Whether you want articles in French, German, or Turkish, ChatGPT can write it.

Conversational-Style Follow Ups

Want to make changes to the generated content? You can simply follow up with another command and ChatGPT will revise the content.

Does Writesonic offer similar features?

Absolutely! Writesonic not only offers similar but even better features. For starters, you can generate anything from product descriptions and ad copies to long-form blog posts and emails using Writesonic. We have dedicated templates for each content type which ensures you get tailored output, instead of generic blocks of text.

Plus, we support content generation in over 25 languages. Whether it’s Korean, French, Spanish, or Italian, you can generate the same tailored content using our templates. And while Writesonic’s AI Article Writer 6 doesn’t support conversational follow ups, we have our SEO AI Agent Chatsonic that can help you with content generation and SEO while taking conversational commands.

ChatGPT Drawbacks

General Purpose with Limited Specialization

ChatGPT is a jack-of-all-trades. But it’s not specialized for specific content creation tasks. It lacks built-in features for SEO optimization, content templates, or marketing-focused outputs. Even if it generates articles and other content forms, the output is usually of lower quality, something you should avoid if you want to build brand presence and reputation.

Writesonic, on the other hand, is designed with content creators and marketers in mind. We offer specialized tools for SEO, ad copy, product descriptions, and more, giving you content that’s not just well-written, but also primed for performance.

No Built-in Research Tools

ChatGPT’s knowledge is based on its training data and, in some cases, the web search. It does not have the right tools to extract data for specialized use cases, such as keyword research or competitor analysis.

In contrast, Writesonic integrates with various tools and databases, including Ahrefs and Keywords Everywhere, ensuring your content is always up-to-date, optimized, and factually accurate.

Pricing

ChatGPT offers a free version with basic features. ChatGPT Plus, which provides priority access and advanced features, is available for $20/month.

Ratings

G2: 4.5/5

Capterra: 4.5/5

2. Claude

Claude is another Writesonic alternative to try out.
Claude

Claude, created by Anthropic, is an AI writing assistant that’s gaining attention for its advanced reasoning capabilities. It has a conversational interface like ChatGPT but is designed to create content. Here are some top features of Claude.

Claude Features

Advanced Document Processing

One of the main features of Claude is it processes user documents to create content. You can upload documents such as the brand style guide, brand information, or a previous article, and Claude will process it and generate content as instructed.

Natural-sounding content

When creating content, Claude is usually better than ChatGPT. Instead of creating monotonous and robotic-sounding content, Claude gives outputs that are more human.

Does Writesonic offer similar features?

Writesonic is known for its humanized and natural-sounding content generation. Unlike most generative AI tools, Writesonic’s output doesn’t read like it’s obviously AI-generated. Rather, you get two versions for every article you generate through Article Writer 6.0: one is the original version and the other is the humanized version, which is publish-ready.

It also has robust document processing capabilities. You can add your own information, upload files, or input your own sources, and Writesonic will use these resources to generate content.

Claude Drawbacks

No access to the internet

Claude relies only on its database for content generation. It doesn’t have real-time access to the internet, which means you won’t get factually accurate and updated information in your content.

Writesonic, on the other hand, uses sources from the internet to always provide updated outputs.

More of a coding tool

While Claude can generate content, it’s more helpful for logic, math, and coding use cases. In contrast, Writesonic is specifically designed for SEO and content marketing.

Pricing

Claude offers a free tier with limited usage. The Claude Pro plan is available for $20/month, providing priority access and increased usage limits.

Ratings

G2: 4.5/5

Capterra: 4.7/5

3. Gemini

Gemini is a AI tool by Google.
Gemini

Gemini, Google’s latest AI model, is making waves as a multimodal AI writing assistant. It’s designed to understand and generate text, images, and code, making it a versatile tool for content creators who work across different media.

Gemini Features

Multimodal Content Processing

Gemini stands out with its ability to work with multiple types of content. Need to create a blog post with custom images? Or perhaps a social media campaign that combines text and visuals? Gemini can do all of that.

Google Workspace Integration

If you’re already using Google’s suite of productivity tools, Gemini can be useful. It integrates seamlessly with Google Workspace, allowing you to enhance your documents, slides, and sheets with AI-generated content without switching between different platforms.

Does Writesonic offer similar features?

While Gemini’s multimodal capabilities are impressive, Writesonic offers its own set of powerful features. Our Photosonic AI Image Generator allows you to create custom images to accompany your content, all within the same platform.

As for integration, Writesonic plays well with various tools and platforms. We offer direct integration with WordPress for easy publishing, and our Zapier integration allows you to connect Writesonic with thousands of other apps and services.

Gemini Drawbacks

Less Specialized in Marketing Content

While Gemini is versatile, it’s not specifically designed for marketing content creation. It lacks specialized features for creating ad copy, email campaigns, or SEO-optimized blog posts.

Writesonic shines in this area. We offer a wide range of tools specifically designed for marketing content creation, from our AI Article Writer to our Ad Copy Generator. Whatever your marketing content needs, we’ve got a tool for it.

Pricing

Gemini offers a free version with basic features. Gemini Advanced is available as part of Google One AI Premium for $19.99/month, which includes additional Google One benefits.

Ratings

G2: 4.4/5

Capterra: 4.3/5

4. Jasper AI

Jasper AI is one of the popular Writesonic alternatives.
Jasper AI

Jasper AI is a popular Writesonic alternative that’s used by content creators, marketers, and businesses. Let’s take a closer look at its features and understand how it compares to Writesonic:

Jasper AI Features

Advanced writing capabilities

Jasper AI can generate different types of content ranging from blog posts to ad copies. It uses a combination of advanced AI models, including Open AI and Anthropic, to generate high-quality, human-like content.

Boss Mode

Jasper AI’s Boss Mode is a feature that makes the content generation process more flexible and creative. It allows you to give freestyle commands to the AI, modifying the content creation process as you go.

Integrations

Jasper integrates with several useful tools, including Grammarly for grammar checking, Copyscape for plagiarism detection, and SurferSEO for content optimization.

Does Writesonic offer similar features?

Absolutely! Just like Jasper, Writesonic also uses a combination of AI models, including GPT-4 and Claude 3 to generate high-quality content. 

As for integrations, you don’t need most of them with Writesonic! Our tool has all the keyword research, SEO optimization, and plagiarism checker tools built-in. You don’t need to integrate with tools like Surfer SEO to optimize content (we offer it, though)

And for additional integrations, there’s Zapier, allowing you to connect with thousands of apps. For easy publishing, the tool’s always connected to WordPress.

And while Boss Mode is Jasper AI’s standout feature, Writesonic offers something very similar: Chatsonic. With Chatsonic, you can be THE boss of AI. Send commands, ask queries, and generate content — all in a conversational manner, with the same flexibility and versatility as Jasper AI’s Boss Mode. 

Jasper AI Drawbacks

Steeper learning curve

Jasper’s flexibility and advanced features mean — more learning time and less working time. For beginners, the tool can take a while to get used to.

No built-in SEO tools

While Jasper integrates with SurferSEO, it doesn’t have built-in SEO features. This means, that if you want SEO optimized content, you’ll need to pay for an additional subscription for another tool.

Pricing

Jasper AI is more expensive than Writesonic. Its premium plans start at $39/month per user when billed annually. All paid plans come with a 7-day free trial.

Ratings

G2: 4.7/5

Capterra: 4.8/5

Here’s a more detailed comparison of Writesonic vs Jasper AI.

5. Simplified

Simplified is a well-known alternative for Writesonic.
Simplified

Simplified is an all-in-one design and content creation platform that’s gaining popularity among creative teams. Well, it’s more of a marketing tool but does have content creation abilities, earning it a place in the list of Writesonic alternatives. 

Let’s take a closer look:

Simplified Features

AI-powered content creation

For a marketing tool, Simplified’s AI content creation tools are quite versatile. It can generate various types of content, including social media posts, ad copy, and product descriptions.

Integrated design tools

Simplified’s highlight — integrated design tools. With its built-in graphic design features users can create images, brand assets, or even visuals to go with their content.

Brand customization features

The tool allows you to custom-create brand logos, styles, colors, templates, and visuals with a few commands. 

Does Writesonic offer similar features?

As we discussed earlier, Writesonic also uses advanced AI models to create a wide range of content types. It also offers image generation capabilities through its own tool, Photosonic. If content creation is what you’re looking for, both tools provide similar capabilities.

Writesonic also has the “Brand Voice” feature that helps maintain consistent tone and style across content pieces.

If you’re looking for an all-in-one tool “marketing tool,” that’s not just for content creation and optimization, Simplified may be a better option. But if content creation is at least somewhere on your priority list, it’s better to go for a dedicated tool like Writesonic.

Simplified Drawbacks

Learning curve for non-designers

That’s a drawback with most all-in-one tools. Since they do a lot, they are filled with tools and features that can be overwhelming. For beginners, sorting through these tools, selecting the few features they’re going to actually use, and then learning them takes quite some time.

Limited long-form content capabilities

Simplified’s AI writing tools are great for short-form content but may not be as robust for generating long-form articles or blog posts. Again, if content creation is your primary focus, a dedicated tool like Writesonic might be a better option.

Pricing

Simplified offers a free plan with limited features. The paid plans start at $20/month when billed annually.

Ratings

G2: 4.6/5

Capterra: 4.7/5

Check our article on Simplified vs. Writesonic to learn more.

6. Copy.ai

Copy.ai is an AI content creation tool that's also a good Writesonic alternative.
Copy.ai

Copy.ai is yet another AI-powered writing assistant, that automatically brings it to the list of Writesonic alternatives. But how does it fare against our tool? Let’s take a look:

Copy.ai Features

AI Chat for content ideation

Copy.ai has AI Chat — a conversational AI feature that helps you brainstorm ideas, create outlines, and so on. Quite similar to ChatGPT, but with multiple AI models.

Workflow templates

You can pre-build AI templates and automate them to get bulk content in a few clicks. This is especially useful if you’re looking to quickly scale content creation or want to make it a more hands-off process.

Does Writesonic offer similar features?

Yes, we do! We offer a similar, in fact, better feature than Copy.ai’s AI Chat: Chatsonic (yes, we’ve talked of it before). Why it’s better? Because it can do a lot more than just brainstorm ideas and create content.

It can also write code, solve logic puzzles, and help you with keyword research. Surprised? You should really try Chatsonic

And if bulk generation is what caught your attention, we’ve got a tool for that, too. Simply download the template and fill it, or add your own, and the tool will generate content for you. 20 blog posts? Done. 10 new email copies? Done. That’s how easy it is.

Copy.ai Drawbacks

Lack of built-in SEO tools

While Copy.ai writes content for SEO, it lacks any SEO research and optimization tools. If you want to optimize content for SEO, you’ll have to rely on external tools like Writesonic’s Keyword Research tool or Surfer SEO.

Pricing

Copy.ai has a free plan with limited features. Its paid plans start at $36/month when billed annually, and that’s just for content creation. If you consider the additional SEO research tool subscriptions, using Copy.ai can easily cost you around $100 a month. 

Ratings

G2: 4.7/5

Capterra: 4.4/5

Compare Writesonic vs Copy.ai in-depth with our comprehensive guide.

7. Rytr

Rytr is another Writesonic alternative to try out.
Rytr

Rytr is a Writesonic alternative that’s designed for content writing alone. It can write over 40 content types for various use cases, ranging from marketing to professional and creative writing.

Rytr Features

Use case-specific templates

Rytr offers a variety of templates for specific content types, from blog posts to social media updates. This helps make the content creation process quicker and leaves room for fewer edits.

Plagiarism Checker

Worried about the originality of AI-generated content? Rytr has a built-in plagiarism checker to help you with this. Whenever you create content using Rytr, you can ensure that it’s unique in the end.

Does Writesonic offer similar features?

You might be tired of hearing this, but yes, we do! In fact, we go a step further. In addition to hundreds of templates, we also offer over 80 AI tools for content creation. Whether you need a blog post, ad copy, or a product description, we’ve got you covered.

And these tools also include an AI content detector, a paraphraser, and an AI text humanizer. Now you can not only ensure content originality but also make your content engaging and human.

Rytr Drawbacks

Less advanced AI model

Rytr still uses GPT-3, a model that is considered outdated in the current generative AI industry. The result: less nuanced or contextually unaware content.

Writesonic, on the other hand, uses advanced models like GPT-4o and Claude 3.5 Sonnet. It’s also model agnostic, meaning you always get quality content and with minimal downtime.

Purely focused on writing

While Rytr has good writing capabilities, it is only focused on writing. It lacks features for other aspects of content creation and marketing, such as SEO optimization and humanizer — which are necessary when creating content using AI.

Pricing

Rytr has a free plan with a 10,000-character limit per month. Its paid plans start at $7.50/month when billed annually.

Ratings

G2: 4.7/5

Capterra: 4.6/5

Learn more about how Rytr compares with Writesonic with this guide.

8. Writer

Writer has features similar to Writesonic.
Writer

Writer is another AI-powered content creation tool that’s often mentioned as a Writesonic alternative. What features does it offer? Let’s take a look:

Writer Features

AI-powered style guide

With Writer, you get an AI-powered style guide feature that helps maintain a consistent brand voice and style across all your content pieces. Simply add existing content and specific guidelines, and it’ll enforce your brand’s writing style automatically.

Snippets

Writer’s Snippet feature allows you to create and manage a library of reusable text blocks. Whether it’s a single sentence caption or a landing page CTA, you can save and reuse approved content in other copies.

Does Writesonic offer similar features?

Yes, Writesonic does have a Brand Voice feature which works very similarly to the Writer’s style guide. You can add previously written content and also any other instructions to ensure all content produced matches your expectations.

In fact, you can also add “Expert Guidance” — specific instructions for particular blogs — and save it to use for all your future blogs.

However, Writesonic doesn’t have the exact Snippet feature that’ll let you save text snippets. You can instead, find all your previously generated articles in the “History” section, in case you want to pick something you liked. 

The AI tool is also capable of learning from your previous content and can generate similar phrases or information when needed.

Writer Drawbacks

Dependency on a single AI model

Unlike Writesonic’s model-agnostic approach, Writer primarily relies on its proprietary AI model, Palmyra, for its AI capabilities. Palmyra is a powerful language model, no doubt. \

However, depending on a single AI model limits the tool’s versatility and adaptability to different writing tasks and styles. Not to mention, there’s always a possibility of the entire tool going down if Palmyra experiences any downtime.

Pricing

Writer’s paid plans are designed for teams and start at $18/month per user when billed annually. This plan comes with a limited free trial.

Ratings

G2: Unavailable

Capterra: 4.7/5

9. Scalenut

Scalenut is a Writesonic alternative that supports limited content types.
Scalenut

Scalenut is a Writesonic alternative that’s mostly used for generating long-form content. It’s also heavily focused on SEO, and offers several features to optimize your blogs.

Scalenut Features

AI SEO Assistant

Scalenut’s AI SEO Assistant is a useful feature if you’re writing content for SEO. It provides keyword suggestions, competitor analysis, and even content briefs to guide the writing process.

Cruise Mode

If you want to write the entire content using AI, SEO, and everything else, then switch to Scalenut’s Cruise Mode. It considers the user input, does the SEO research, builds a guided workflow, and creates tailored long-form content.

Does Writesonic offer similar features?

Yes, Writesonic has features that are similar to both the SEO Assistant and the Cruise Mode. While we offer several SEO tools for keyword research, content gap analysis, and topic cluster generation, our standout tool is the AI Article Writer 6.

With Article Writer 6, you can automatically create long-form content within a few minutes, just by selecting a few options. It’s comparable to Scalenut’s Cruise Mode, offering the ability to create comprehensive, SEO-friendly articles with minimal input from the user.

Scalenut Drawbacks

Limited content types

Scalenut primarily focuses on long-form content and blog posts. While this specialization seems useful for niche users, if you’re looking for a more holistic content generation tool, it’s better to go for Writesonic. 

Pricing

Scalenut offers premium plans that start at $19.6/month when billed annually. 

Ratings

G2: 4.7/5

Capterra: 4.8/5

10. Anyword

Anyword is a Writesonic alternative aimed at enterprises.
Anyword

Anyword is another AI-powered content marketing tool that covers a lot of marketing tasks, including email marketing and demand generation. However, it’s mostly aimed at large businesses and enterprises.

Anyword Features

Predictive Performance Score

Anyword offers a unique Predictive Performance Score for each generated copy variant. This predicts how well the copy will perform based on Anyword’s marketing data analysis.

Continuous Optimization

Anyword can continuously optimize your copy based on real-time performance data, allowing for dynamic improvements to your marketing materials.

Does Writesonic offer similar features?

While Writesonic doesn’t have an exact equivalent to Anyword’s Predictive Performance Score, we offer powerful tools that serve similar purposes.

Our AI Article Writer 6.0 is trained on high-performing content and already incorporates content and SEO best practices into its workflow. Additionally, our SEO Checker and Optimizer analyzes your content and provides actionable insights to improve its search engine performance, offering a different but equally valuable approach to content optimization.

As for continuous optimization, Writesonic’s AI learns from user feedback and preferences over time, improving its outputs for each specific user or team. While it may not use real-time performance data like Anyword, it does adapt to your style and preferences.

Anyword Drawbacks

No bulk content generation

While Anyword offers robust content generation capabilities, it doesn’t offer bulk content generation features — which is surprising for a tool that’s essentially aimed at enterprises. 

Whether you’re an individual who has limited content requirements or a large enterprise with bulk generation requirements, Writesonic can accommodate both.

Pricing

Anyword’s premium plans start at $39/month per user when billed annually. Each paid plan comes with a 7-day free trial. 

Ratings

G2: 4.8/5

Capterra: 4.8/5

Here’s a more detailed comparison of Anyword with Writesonic.

Bottom Line: Choose the Best Writesonic Alternative

Most of the Writesonic alternatives we mentioned definitely have some great features to help streamline your content creation process. But each tool also comes with missing features and drawbacks that you won’t face with Writesonic.

For example, most of the tools don’t offer AI image generation along with content writing. If you do prioritize image generation when choosing a Writesonic alternative, you’ll also have to go for premium pricing.

But with Writesonic, you get an AI text-to-image generator, SEO optimization tools, and much more at pocket-friendly prices. Plus, you also get access to a dedicated SEO AI Agent Chatsonic. In a single tool, you can not only create top-notch content, but also automate your SEO and competitor research processes with the power of an AI agent.

The best part? You can try many of Writesonic’s and Chatsonic’s features for free. That’s why, before you look for an alternative, sign up to Writesonic for free and try it yourself.

And if there’s anything that’s missing or needs to be improved, drop us a message. We always welcome feedback!

Remember spending countless hours crafting that perfect blog post?

I’ve been there. Earlier, I used to spend 12+ hours crafting a single blog post. 

Now? I’m creating high-quality content in under 30 minutes – with the power of AI (plus, of course, human creativity!)

But here’s a thing: Just like others, even I was skeptical at first. As someone who’s been in this industry for years, I couldn’t believe AI could match human creativity. However, that changed when our first AI-assisted blog post outperformed our human-written content by 43% in organic traffic.

Today, I use AI not just for writing but for ideation, research, SEO optimization, and a lot of other things. This helped in cutting content production time by 70% while maintaining (and often exceeding) our quality standards.

In this comprehensive guide, I’ll be talking about everything I’ve learned about AI content creation, including:

So, let’s get started!

What is AI Content Creation?

Before we dive deep, let’s get crystal clear on what we’re talking about. AI content creation isn’t about replacing human writers – it’s about supercharging their capabilities.

AI content creation tool uses sophisticated algorithms and machine learning to improve many aspects of the content lifecycle. These tools do more than automate writing. It’s like having a brilliant assistant by your side who can help you:

The key? AI tools work alongside humans, not instead of them. They handle the heavy lifting while we focus on strategy, creativity, and adding that human touch.

Tools like Writesonic amazed me as these systems could analyze big datasets of human-written content and replicate writing patterns effectively. 

Benefits of AI-Powered Content Creation

AI tools have revolutionized our content marketing strategy and changed our approach to content creation and delivery. I want to share my firsthand experience with the benefits of AI-powered content creation.

1. Increased efficiency and productivity

AI tools help boost productivity. Here’s what AI content tools helped me accomplish:

2. Improved content quality and consistency

AI content creation tools amazed me with their speed and reliable quality output. Writesonic’s advanced features helped our content maintain a uniform voice and style on every platform. Our content shows higher engagement rates and receives better search engine rankings.

AI tools make brand messaging consistency effortless. Multiple writers used to struggle with keeping a consistent tone. AI content tools now ensure each piece matches our brand guidelines perfectly while retaining a natural and engaging sound.

3. Better personalization and targeting

AI-powered content creation tools have helped us create customized content at scale. We can now create different versions of our content for various audience groups much faster than before.

AI has changed our entire approach to content strategy. Tools like Writesonic let us concentrate on planning and creative direction, while AI takes care of content generation and optimization.

Our daily operations run smoother now. What used to take hours now takes minutes. We can try different content approaches without compromising quality or consistency. 

All this makes us more innovative and quick to respond to what our audience needs while keeping our content quality high.

Want to see how I do it? Here’s a quick breakdown of my AI content creation process.

The AI Content Creation Process: A Step-by-Step Breakdown 

1. Planning and Research Phase

Pro Tip: I use AI to generate 3 months’ worth of content ideas in just 30 minutes. The key is to feed it with your target keywords and audience pain points.

2. Content Creation Phase

3. Editing and Optimization

Choosing the Right AI Content Creation Tool

I have tested many AI content creation tools in the last year and learned what makes some platforms better than others. Let me share what I’ve discovered to help you choose the right tool for your needs.

Key features to look for

Extensive testing has revealed several must-have features that distinguish exceptional AI content creation tools from average ones. My evaluation of different platforms focuses on these essential capabilities:

My experience with Writesonic shows that these core features help create content faster while maintaining high quality and consistency in all channels.

Popular AI writing assistants

I tested many AI writing assistants, and some of them really impressed me with what they can do. Writesonic stands out as an all-in-one content creation tool that works great for everything, starting from content ideation to the SEO optimization process.

Moreover, the tool proves to be a great investment as it creates high-quality content at reasonable prices. 

I used its marketing templates in our recent campaign to create compelling ad copy that substantially boosted our conversion rates.

Top 5 Content Creation Tools to Check Out

My experience with AI content tools has given me the chance to test dozens of platforms. Five of these tools have consistently delivered exceptional results. I want to share my hands-on insights about each tool and how they revolutionized my content creation process.

1. Writesonic

Writesonic has become my preferred platform for content creation after experimenting with many AI writing tools

Writesonic - AI content creation
Writesonic

The impressive balance of features and affordability makes it stand out from competitors. The platform gives users access to over 100+ AI templates, and its Article Writer excels at creating long-form content.

Key Features:

Pricing:

Writesonic provides excellent value that fits most budgets. It offers a free trial, and its paid plan starts at $20/month.

2. Jasper

Jasper is a powerful AI writing tool known for its ability to generate high-quality content across multiple formats and industries. It also works exceptionally well when you need social media content.

Jasper - AI content creation
Jasper

Key Features:

Pricing:

Jasper offers a 7-day free trial. The paid plan starts at $49/month/seat.

3. Frase.io

Frase.io combines AI-powered content creation with SEO optimization, making it an excellent choice for those focused on search engine rankings.

Frase.io - AI content creation
Frase.io

Key Features:

Pricing:

Frase.io offers a free trial. The paid plan starts at $15/month.

4. Copy.ai

Copy.ai distinguishes itself with an accessible interface and a variety of templates. The platform excels at generating marketing copy. I have used it successfully to create – Instagram captions, marketing emails, product descriptions, and more.

Copy.ai - AI content creation
Copy.ai

Key features:

Pricing:

Customized pricing. Contact the sales team.

5. Grammarly

Grammarly has evolved from a simple grammar checker into a detailed writing assistant. I use it, among other AI tools, to create polished, error-free content.

Grammarly - AI content creation
Grammarly

Key features:

Grammarly’s AI writing features help with:

Pricing:

Offers a free trial. The paid plan starts at $12/month.

My daily content creation workflow shows that combining these tools – with Writesonic as the lifeblood – creates more engaging, SEO-optimized content quickly. 

Each tool offers unique strengths, but finding the right combination that matches your content needs matters most.

Best Practices for Using AI in Content Creation

My extensive testing of AI content creation methods has led me to develop proven best practices that produce exceptional results. These strategies have changed my content marketing workflow and helped my clients achieve remarkable outcomes.

1. Providing clear prompts and instructions

The quality of AI-generated content depends on how we communicate with the tool. My work with Writesonic has found that there was a direct link between well-crafted prompts and content relevance. 

These proven prompt strategies can make a significant difference:

By following these practices, I’ve cut content revision cycles by 50% approximately. Success comes from treating the AI tool as a collaborative partner instead of a basic writing assistant.

2. Editing and refining AI-generated content

My content marketing practice has taught me that AI-generated content needs a different editing approach than traditional content. 

Here’s how I have improved the content quality of AI-generated content:

  1. Fact-checking: Verify all statistics and claims
  2. Structure optimization: Ensure logical flow and coherence
  3. Brand alignment: Check voice consistency and messaging
  4. SEO improvement: Optimize for search while maintaining readability
  5. Final polish: Add human touches and creative elements.

Writesonic’s advanced editing features have helped me reduce editing time without compromising quality standards. Success comes from improving the AI-generated content rather than completely rewriting it.

3. Maintaining brand voice and style

My experience shows that keeping a consistent brand voice in AI-generated content is vital. Our careful documentation and tool training helped us achieve brand voice consistency in our content pieces.

Brand voice success depends on three key practices:

Document Your Brand Voice: Detailed guidelines should include personality traits, tone variations, and specific examples. Writesonic’s brand voice feature stores these guidelines and makes them available to generate all content.

Train Your AI Tools: Your AI tool needs high-quality examples of your brand’s content. My work with Writesonic showed a 2x improvement in first-draft quality.

Regular Auditing: A systematic review process ensures consistency. Weekly audits by our team have maintained a 95% brand alignment score across content channels.

Writesonic’s strength lies in its ability to learn and adapt to your brand voice. Content authenticity improves significantly after proper AI training with brand guidelines. 

These best practices aren’t theoretical concepts – they represent battle-tested strategies that deliver consistent, quality content at scale. Your AI content creation process becomes a reliable system that produces outstanding results when you use these guidelines with tools like Writesonic.

Conclusion

My experience with AI content creation has changed my approach to content marketing. I started as a skeptic who needed days to craft a single article. 

Now, I produce triple the content in less time without compromising quality. My careful testing and optimization showed that AI tools combined with optimized workflows deliver great results.

Writesonic emerged as the top choice after I tested many platforms. It offers detailed features and reliable results, especially when you have to keep your brand voice consistent and generate accurate content. 

Teams looking to boost their content creation should establish clear guidelines, implement quality control measures, and follow ethical practices. Marketers who welcome AI tools and implement proper workflows will be proactive and produce better content faster than before.

FAQs

1. What are some effective strategies to enhance the effectiveness of AI?
To boost AI effectiveness, consider several strategies such as retraining the AI with better data, modifying deployment strategies, enhancing the source code, pruning the model, distilling the dataset, and applying regularization techniques.

2. What steps can be taken to optimize AI-generated content?
Optimizing AI-generated content involves several steps: defining clear objectives and goals, collecting and analyzing relevant data, conducting keyword research, generating content using AI, ensuring the originality of the content, and performing AI-driven SEO analysis.

3. How can AI projects be improved for better efficiency?
Enhancing AI project efficiency can be achieved by automating mundane tasks, reducing human errors, utilizing data analysis and predictive analytics, and employing tools for better communication, collaboration, personalization, and adaptation.

4. In what ways can AI improve operational efficiency?
AI enhances operational efficiency by automating routine tasks, predicting potential issues, and optimizing workflows. This leads to increased productivity, cost savings, and reduced errors, thereby fostering innovation and efficiency in business operations.

“Is this written by AI?”

That’s the question I get asked almost daily. Truth is, I wrote this article in 4 hours instead of 2 days. And yes, AI writing tools helped me do it.

But not in the way you might think.

While AI can write, it can’t think. And it definitely can’t replace human creativity. What it can do is 10x your content creation process if you know which tools to use and how to use them right.

I’ve wasted thousands of dollars and countless hours testing dozens of AI writing tools. Some were glorified word spinners. Others were generic, overhyped tools. A few? Pure gold. They actually work and deliver ROI.

This blog post covers the 11 best AI writing tools that are worth your time (and money) in 2025. No biasedness. No sugar-coating. Just honest insights.

So, let’s get started.

How Do AI Writing Tools Actually Work?

Let me break this down in simple terms.

AI writing tools are like highly intelligent writing assistants that use advanced language models trained on massive datasets of human-written text.

When you input a topic or prompt, these tools:

But here’s what many don’t tell you: The magic isn’t in the AI – it’s in how you use it. Which brings me to…

How I Use AI in My Work

Let me get real with you for a moment. As someone who manages content for a leading AI writing platform, I’ve developed a workflow that maximizes AI’s potential while maintaining that crucial human touch:

  1. Initial Research & Outlining (20% of time)
  1. First Draft Creation (30% of time)
  1. Editing & Refinement (50% of time)

Remember: The best content comes from combining AI efficiency with human creativity.

What Makes the Best AI Text Generator?

After years of testing and using various AI writing tools, I’ve identified these key factors that separate the good AI text generators from the great:

  1. Quality of output: The text should be coherent, contextually relevant, and require minimal editing.
  2. Versatility: It should handle various content types and writing styles with ease.
  3. User-friendly interface: Even non-tech users should be able to navigate and use the tool effectively.
  4. Customization options: The ability to fine-tune the AI’s output to match your brand voice is crucial.
  5. Integration capabilities: It should play nice with other tools in your tech stack.
  6. Learning curve: The tool should be easy to learn and quick to master.
  7. Pricing: It should offer good value for money with flexible plans to suit different needs.
  8. Regular updates: The AI should be continuously improved to stay ahead of the curve.

Keep these factors in mind as we explore the top AI content generators – they’ll help you make an informed decision about which one is right for you.

11 Best AI Writing Generators at a Glance: Quick Comparison

Here is our curated list of best AI writing tools across a range of use cases. Whether you need help drafting blog posts, crafting social copy, or writing high-converting landing pages, we’ve got a recommendation for you!

Tool NameBest ForPricing
WritesonicContent marketers, bloggers, and businesses looking for an all-in-one content and SEO tool.Free trial: 25 creditsIndividual plan: $20/month (billed monthly)Standard plan: $99/month (billed monthly)
ChatGPTGeneral writing tasks, brainstorming, and conversational content.Free trial availablePlus plan: $20/month (billed monthly)
JasperMarketing teams looking for diverse content types7-day free trialCreator plan: $49/month/seat
Copy.aiSocial media managers and short-form content creatorsCustom pricing. Contact the sales team.
RytrBudget-conscious content creatorsFree trial: 10k characters/monthUnlimited plan: $9/month
GeminiMultimodal content creation and problem-solvingGemini Advanced is available as part of our brand new Google One AI Premium Plan for $19.99/month
SudowriteFiction writers, novelists, and creative writing enthusiastsFree trial availablePaid plan starts at $19/month
GrammarlyGrammar checking & style improvementFree trial availablePaid plan starts at $30/month
WordtuneContent editors and individuals looking to repurpose contentFree trial availablePaid plan starts at $13.99/month
AnywordEnterprise marketing teams and performance-focused content creators7-day free trial availablePaid plan starts at $49/month
HubSpot BreezeBusinesses looking for an AI writing assistant within a comprehensive business platformComes with HubSpot paid plan.

1. Writesonic 

Best suited for: Content marketers, bloggers, and businesses looking for an all-in-one content and SEO tool.

About Writesonic

As someone who’s been using Writesonic for so long, I can confidently say it’s more than just another AI writer. Here’s a quick overview of the tool.

Writesonic is an all-in-one content creation tool and SEO tool designed specifically for marketers, agencies, and enterprises. From ideation and creation to optimization and analysis, the tool can help you with all.

Writesonic - AI Writing Tools
Writesonic

Writesonic is model agnostic and leverages advanced AI models to create high-quality and contextually relevant content. Writesonic can assist you with multiple content forms like long-form articles, landing pages, social media copy, or more.

And the best part? You don’t need to be a professional; Writesonic is very user-friendly and intuitive. Also, unlike other competitors, it doesn’t even burn a hole in your pocket.

Key features of Writesonic

My Personal Experience: Last month’s Writesonic stats:

Total time spent: About 80 hours. Estimated time saved compared to writing from scratch: 160+ hours.

Check out this step-by-step guide on how to write a blog post.

Writesonic Pros: 

Writesonic Cons: 

Why I love Writesonic

I love Writesonic’s Article Writer 6.0 as it helps me save tons of hours. Apart from that, Writesonic doesn’t try to replace my voice. Instead, it amplifies it. I can inject my personal experiences, tweak the tone, and ensure the content aligns with our brand voice. The AI tool for writing is a powerful assistant, not a replacement.

A recent win 

Last month, I had to revamp a comprehensive guide on ChatGPT alternatives – a topic I’m passionate about but not an expert in. Here’s how Writesonic helped:

  1. Used Chatsonic to brainstorm angles and gather recent developments
  2. Article Writer 6.0 created a solid first draft (making sure it’s factually correct)
  3. I heavily edited, adding my own insights and experiences
  4. Sonic Editor helped refine the language and suggested additional points
  5. Photosonic generated custom images to illustrate key concepts

The result? A 6,000-word guide that’s already our top-performing post this month, with an average read time of 35 minutes.

Why some might not like it

If you’re looking for a simple tool for basic tasks, Writesonic might feel overwhelming at first. The wealth of features requires some time to master, though the learning curve is worth it for serious content creators.

Also, Writesonic is not for people looking for a “write my content for me” button. It’s like an AI content writer by your side that helps to enhance the process and not a magic wand.

Pricing

Free trial: 25 credits

Individual plan: $20/month (billed monthly)

Standard plan: $99/month (billed monthly)

Enterprise plan: Custom

Rating

G2: 4.7/5

Capterra: 4.8/5 

Ready to 10x your content creation process with the best free AI content generator?

2. ChatGPT

Best suited for: General writing tasks, brainstorming, and conversational content.

About ChatGPT

ChatGPT by OpenAI is a versatile AI assistant that excels in conversational writing. The tool is currently based on GPT-4o LLM.

ChatGPT - AI Writing Tools
ChatGPT

Be it brainstorming ideas, outlining articles, debugging code snippets, or any other task, ChatGPT can help you with all. While it lacks specialized features for professional content creation, its flexibility is unmatched.

Key features of ChatGPT

ChatGPT Pros: 

ChatGPT Cons: 

Why I love ChatGPT

I use ChatGPT primarily for ideation and outlining. It’s fantastic for breaking through writer’s block and generating fresh angles for content. Recently, I used it to brainstorm 50 blog topics in minutes – something that would’ve taken hours manually.

Why It’s Not My Go-To

While great for ideas, I’ve caught it making up statistics or presenting opinions as facts. Always fact-check! Also, the lack of specialized content features means I usually transfer ideas to other tools for actual writing.

Pricing

Free trial available

Plus plan: $20/month (billed monthly)

Rating

G2: 4.7/5

Capterra: 4.5/5

3. Jasper

Best suited for: Marketing teams looking for diverse content types

About Jasper

Jasper, previously known as Jarvis, is another best AI writing tool that can generate blog posts, sales email copy, and more. The platform offers 50+ templates for various marketing collateral. 

Jasper - AI Writing Tools
Jasper

Jasper is particularly well-known for its ability to generate long-form content and its integration with SEO tools.

Key features of Jasper

Jasper Pros: 

Jasper Cons: 

Why I love Jasper

The marketing templates are good. 

Why It’s Not My Go-To

While excellent for marketing copy, I find it less versatile than Writesonic for comprehensive content creation. The pricing can also be a barrier for smaller teams or individual creators.

Pricing

7-day free trial

Creator plan: $49/month/seat

Rating

G2: 4.7/5

Capterra: 4.8/5

4. Copy.ai

Best suited for: Social media managers and short-form content creators

About Copy.ai

Next on the list comes Copy.ai, a powerful AI writing software tailored specifically for writing blog posts, email copy, and social media posts. The platform’s consistency in maintaining brand voice across content types really stands out.

Copy.ai - AI Writing Tools
Copy.ai

Copy.ai supports 25+ languages and offers 90+ templates to create high-quality content, a perfect AI tool for teams looking to streamline their writing workflow.

Key features of Copy.ai

Copy.ai Pros: 

Copy.ai Cons: 

Why I love Copy.ai

The speed and variety for short-form content are unmatched.

Why It’s Not My Go-To

While fantastic for social and short-form, it struggles with in-depth, researched content. I often use it in conjunction with other tools for comprehensive projects.

Pricing

Custom pricing. Contact sales team.

Rating

G2: 4.7/5

Capterra: 4.4/5

5. Rytr

Best suited for: Budget-conscious content creators

About Rytr

Next on the list is Rytr, one of the most versatile AI writing assistants that offers a good balance of features and affordability. It’s a great option for those just starting out with AI writing or for small businesses on a tight budget.

Rytr - AI Writing Tools
Rytr

The advanced AI tool leverages natural language processing and machine learning algorithms to generate catchy, original, and high-quality content super fast. 

Key features of Rytr

Rytr Pros: 

Rytr Cons: 

Why I love Rytr

Rytr has been my go-to recommendation for people looking for AI writing without breaking the bank. I’m impressed by the quality of output it provides given its price point. The variety of use cases also makes it versatile enough for most basic content needs.

Why It’s Not My Go-To

While Rytr is great for its price, it does have limitations. I’ve found that it sometimes struggles with more complex or technical topics, and the output can require more editing compared to some of the premium tools. The lack of advanced features like SEO optimization can also be a drawback for more serious content creators.

Pricing

Free trial: 10k characters/month

Unlimited plan: $9/month

Rating

G2: 4.7/5

Capterra: 4.6/5

6. Gemini

Best suited for: Multimodal content creation and problem solving

About Gemini

Google’s Gemini (formerly Bard) brings powerful AI capabilities with unique features for technical content creation and problem-solving.

Gemini - AI Writing Tools
Gemini

Gemini stands out from other AI writing assistants because of its built-in multimodal capabilities. It smoothly understands text, images, audio, and code. It’s also good at handling content projects, especially when you have different formats to work with.

While it’s not a dedicated writing tool like some others on this list, its advanced capabilities make it a powerful asset for content creators.

Key features of Gemini

Gemini Pros: 

Gemini Cons: 

Why I love Gemini

Gemini’s multimodal capabilities open up exciting possibilities for content creation. I’ve used it to analyze images and generate descriptive text, which is fantastic for creating alt text or image captions.

Why It’s Not My Go-To

Gemini is more of a general AI tool than a specialized writing assistant, which can be overwhelming to use effectively. It’s not as straightforward as dedicated writing tools for creating standard content types like blog posts or social media updates. Also, it doesn’t offer specific templates like Writesonic, which means you need to be quite specific and creative in your prompts.

Pricing

Gemini Advanced is available as part of our brand new Google One AI Premium Plan for $19.99/month, starting with a two-month trial at no cost.

Rating

G2: 4.4/5

Capterra: 4.3/5

7. Sudowrite

Best suited for: Fiction writers, novelists, and creative writing enthusiasts

About Sudowrite

Sudowrite is another premium AI writing assistant that caters specifically to creative writing needs. 

Sudowrite - AI Writing Tools
Sudowrite

The platform stands out from other AI writing tools by focusing on storytelling, character development, and creative expansion of ideas. This makes Sudowrite one of the costliest options in the market.

Key features of Sudowrite

Sudowrite Pros:

Sudowrite Cons:

Why I love Sudowrite

Sudowrite stands out because it focuses exclusively on fiction writing. The Story Engine amazes me with its approach to complex narrative development. It helps create more engaging marketing content now because the platform knows how to keep character voices consistent and generates creative plot twists naturally.

Why It’s Not My Go-To

While Sudowrite is fantastic for creative writing, it’s not very useful for my day-to-day content marketing work. The pricing can also be a bit steep if you’re not using it regularly for substantial writing projects. Additionally, there’s always the risk of relying too heavily on the AI text generator and losing some of your unique voice as a writer.

Pricing

Free trial available

Paid plan starts at $19/month

Rating

G2: NA

Capterra: 4.0/5

8. Grammarly

Best suited for: Grammar checking & style improvement

About Grammarly

Grammarly is a detailed writing enhancement platform that combines AI-powered writing assistance with advanced grammar and style checking. 

Grammarly - AI Writing Tools
Grammarly

While not primarily an AI writer, Grammarly is an essential AI-powered writing assistant that helps improve the quality of your writing. It goes beyond simple spell-checking to offer suggestions on style, tone, and clarity.

Key features of Grammarly

Grammarly Pros:

Grammarly Cons:

Why I love Grammarly

Grammarly impresses me most by knowing how to act as a “guardian angel” for writing. The tool’s tone detection helps me maintain the right professional tone in different contexts. Thanks to its AI capabilities, I now spend less time editing and producing better-quality content.

Why It’s Not My Go-To

While Grammarly is excellent at what it does, it’s not a replacement for human editing. I’ve found that it sometimes suggests changes that don’t fit the context or style I’m going for. It’s also not great with very technical or specialized content. The constant notifications can sometimes be distracting when I’m in the flow of writing.

Pricing

Free trial available

Paid plan starts at $30/month

Rating

G2: 4.7/5

Capterra: 4.7/5

9. Wordtune

Best suited for: Content editors and individuals looking to repurpose content

About Wordtune

Next on the list of AI writing tools comes Wordtune, offering a unique approach to refining your writing. Wordtune helps to rewrite and improve your existing articles, find and fix grammar issues, and provide summaries.

Wordtune - AI Writing Tools
Wordtune

The advanced AI content generator can access the internet to find reliable sources of information, which helps curb AI hallucinations and ensures your content is accurate.

Key features of Wordtune

Wordtune Pros:

Wordtune Cons:

Why I love Wordtune

Wordtune impresses me because it knows how to keep the writer’s authentic voice and improves clarity at the same time. The tool helps to polish my writing while maintaining consistent quality with this tool.

Why It’s Not My Go-To

While Wordtune is excellent for refining text, it’s not helpful in the initial content creation phase. Also, you can’t simply accept all the suggestions, you need to carefully review them first. Also, the premium features, while useful, can be a bit pricey if you’re not using them frequently.

Pricing

Free trial available

Paid plan starts at $13.99/month

Rating

G2: 4.6/5

Capterra: 4.4/5

10. Anyword

Best suited for: Enterprise marketing teams and performance-focused content creators

About Anyword

Anyword is a writing tool designed for marketing teams, with a focus on creating content tailored specifically for your particular audience. 

Anyword - AI Writing Tools
Anyword

You can use it to generate all types of content, including articles, ad copy, landing pages, and more.

Key features of Anyword

Anyword Pros:

Anyword Cons:

Why I love Anyword

Anyword’s predictive scoring is great for short-form marketing copy like headlines, email subject lines, etc.

Why It’s Not My Go-To

While powerful, Anyword can be overwhelming at first. It took me a while to fully understand how to interpret and use the predictive scores effectively. The pricing can also be a barrier for smaller businesses or individual content creators. 

Pricing

7-day free trial available

Paid plan starts at $49/month

Rating

G2: 4.8/5

Capterra: 4.8/5

11. HubSpot Breeze

Best suited for: Businesses looking for an AI writing assistant within a comprehensive business platform

About HubSpot Breeze

HubSpot Breeze is here to revolutionize your entire content creation process. It’s not just another writing tool – it’s your AI-powered content companion that seamlessly integrates with HubSpot’s robust marketing ecosystem.

HubSpot Breeze - AI Writing Tools
HubSpot Breeze

The AI companion that doesn’t just assist you, but actively works to streamline your entire business process.

Key features of HubSpot Breeze

HubSpot Breeze Pros:

HubSpot Breeze Cons:

Why I love HubSpot Breeze

The all-in-one nature of Breeze is a game-changer. It’s not just about writing content – it’s about transforming your entire customer interaction process. The ability to enrich data, identify high-intent buyers, and automate complex workflows with AI is truly impressive.

Why It’s Not My Go-To

While HubSpot Breeze offers an incredible suite of AI tools, it’s best suited for businesses already invested in the HubSpot ecosystem. For those primarily focused on content creation or looking for a standalone AI writing generator, more specialized options might be a better fit.

Pricing

HubSpot offers some Breeze features for free, with advanced capabilities available in premium editions. Specific pricing for Breeze Intelligence features is available as an add-on to premium HubSpot subscriptions.

Get Your Hands on the Best AI Writing Tool – Writesonic

AI writing tools are not here to replace human writers. Instead, they’re here to augment our capabilities, to help us work smarter and more efficiently.

The key isn’t finding the “perfect” tool – it’s finding the right tool for your specific needs.

My hands-on experience shows that Writesonic leads the pack as a complete solution. It is one of the best free AI writing tools that delivers quality content, diverse templates, and flexible pricing that works for solo creators and teams alike.

The AI writing world changes faster every day. Here’s a tip – start with a free plan to test features that fit your needs, then upgrade when you find the right match for your work style.

Why not give Writesonic a try for free?

FAQs

1. What are AI writing tools?

AI writing tools are software applications powered by artificial intelligence that assist in creating written content. They use advanced language models to generate, edit, and enhance text based on your input and requirements.

2. What types of content can AI writing tools create?

The sky’s the limit! From blog posts and social media updates to email copy and product descriptions, AI writing softwares can handle it all. Some even specialize in specific content types or industries.

3. Are AI writing tools replacing human writers?

Not at all! Think of them as super-powered assistants. They’re here to amplify your creativity, not replace it. AI writer generator can help overcome writer’s block, generate ideas, and speed up the writing process, but they still need human touch and expertise to truly shine.

4. What are the benefits of using AI writing tools?

Here are a few benefits of using AI writing tools:

5. How do I choose the right AI writing tool?

Consider your specific needs, budget, and the types of content you create. Look for tools that offer features aligned with your goals, whether it’s long-form content, SEO optimization, or multilingual capabilities.

6. Can AI writing tools help with SEO?

Absolutely! Many AI writing tools come with built-in SEO features. They can suggest keywords, optimize your content structure, and even help you craft meta descriptions that’ll make search engines swoon.

7. Are AI writing tools worth the investment? 

Yes, if used correctly. In my experience, they can reduce content creation time by 50-70% while maintaining quality. If you are looking for the best free AI writing tool, go for Writesonic.

8. Can AI content be detected? 

Modern AI detectors aren’t 100% reliable. Tools like Writesonic specifically focus on creating human-like content that passes detection tests.

9. How accurate is AI-generated content? 

Accuracy varies by tool and topic. Always fact-check AI-generated content, especially statistics, and specific claims.

AI-generated content is everywhere—from blogs to product descriptions.

But AI detection tools are evolving, too, designed to spot patterns unique to AI writing. 

For marketers and writers, understanding how to bypass these detectors is key. 

This guide covers essential techniques to humanize AI-generated text, with insights on making it look natural. 

We’ll also show you how to avoid AI detection in writing using Writesonic. 

What is AI detection, and how do these tools work?

How to avoid AI detection in writing involves learning to identifying whether a piece of text was generated by an AI model rather than crafted by a human. 

Advanced detection tools use machine learning algorithms and linguistic analysis to spot patterns unique to AI writing. 

These AI detectors go beyond just spelling and grammar checks. 

It’s about the subtle, underlying structure of text—sentence rhythm, word variety, and the natural ebb and flow of human language.

AI detection tools analyze characteristics like:

These tools use machine learning and natural language processing to scan your content, similar to a spell checker but with a much more sophisticated understanding of language patterns.

Popular detection tools like Writesonic’s free AI detector scan for these and other markers, flagging content that doesn’t quite “feel” human. 

It’s crucial for marketers, SEO experts, content creators, and students to know how to avoid AI detection in writing to get content recognized or ranked by search engines.

But keep in mind that AI detection tools aren’t perfect. 

They can sometimes flag human-written content as AI-generated. 

In fact, when targeting a minimum human-written score of 80%, one popular detection tool incorrectly flagged over 20% of human-written content as AI-generated.

Luckily, the right strategies (and AI tools!) can help you use AI without compromising originality or getting flagged as non-human.

10 foolproof strategies to avoid AI detection for your content

The key to bypassing AI detection isn’t about tricking the system. 

You need to understand how these tools work and naturally incorporate more human elements into your writing. 

To get started, here are some tried and tested strategies that will help you create authentic, engaging content that passes any AI detection test:

1. Use the right AI tools

Not all AI writing tools are built to produce undetectable, human-like content. 

Some generate text that may be too rigid or repetitive, which AI detection tools can flag quickly.

To create authentic, undetectable AI content, it’s crucial to select an AI content optimization tool that offers advanced customization and flexibility. 

We understand how challenging it can be to craft the perfect AI-generated content that requires minimal edits.

This is why we’ve specifically designed Writesonic’s AI Article Writer to produce high-quality, natural-sounding content that adapts to a range of tones and styles.

Here’s how Writesonic’s Article Writer helps create undetectable, human-like content:

  1. Most human-like writing

Writesonic’s Article Writer is built on advanced algorithms that prioritize natural language flow.

Our advanced AI generates content with varied sentence lengths, a balanced mix of complex and simple language, and a conversational tone—all hallmarks of authentic human writing. 

By avoiding the monotone, uniform structure that AI detectors look for, it produces text that feels more spontaneous and engaging.

  1. Customization options for tone and brand voice

Writesonic’s Article Writer lets you adjust tone and style so the AI adapts to your specific brand voice

Whether you need a friendly, conversational approach or a formal, professional tone, these customization options allow you to match the style that resonates with your audience. 

This flexibility also adds a layer of personalization that AI detectors find harder to identify, as human writers often infuse their unique style into each piece.

  1. Context-driven content generation

With Writesonic, you can add your own keywords, select references, and specific instructions to guide the content. 

This context-driven approach minimizes the generic feel often found in AI writing. 

For instance, you can prompt Writesonic’s Article Writer to avoid certain words and phrases that are commonly used by AI tools. 

You can also specify instructions to follow a particular format for a blog. 

With Writesonic, you gain control over how your content reads and feels so it passes AI detection while still being informative and true to your brand.

P.S.: This blog was created using Writesonic’s Article Writer 6.0! 😉

2. Rephrase and paraphrase effectively

AI detection tools look for repetitive phrasing, so rephrasing sections or even entire paragraphs can help. 

Good paraphrasing helps maintain your core message while changing up vocabulary and sentence structure. 

In fact, research shows that rephrasing just 15-20% of text reduces detection risk by disrupting the AI’s language patterns.

Your goal should be to keep the core message while making the language sound more natural and conversational.

Effective paraphrasing tips:

For example, “AI detection tools analyze sentence patterns” becomes “Sentence patterns are analyzed by AI detection tools.”

Instead of “AI-generated text often lacks variety,” try “AI content typically shows limited variation.”

💡Pro tip: Depending on your content’s audience and intent, try to incorporate a more human approach to your content while paraphrasing. 

This means that your content should sound like an average human conversation–not an essay or an instruction manual. 

P.S.: Writesonic’s free AI paraphrasing tool is especially useful here. 

With this tool, you can get 100% unique and plagiarism-free content by rephrasing sentences without altering their original intent. 

All you have to do is paste your content, select the tone, length, and language you want, and there you have it! 

Rephrasing 20-30% of AI-generated content with Writesonic adds enough variation to help it pass detection filters.

While paraphrasing your content, remember to add variety to your sentence length, which leads us to our next tip. 

3. Varying sentence structure and length

Human writing naturally varies in sentence length and structure. 

This quality, called “burstiness,” is essential to replicate in AI-generated content. 

AI detectors often pick up text with uniform, repetitive sentence patterns, making varied structures a necessary step to avoid detection.

Here’s how you can maintain more sentence variety in your content:

For example: 

“Uniform sentences feel robotic. By adding variety, you create a more natural flow in your content.”

For example: 

“What’s the risk of uniform sentences in an article? Detection–and it’s avoidable.”

Here’s another example to help you understand what we mean by varying sentence structure and length:

If you’re looking for an AI content optimization tool that offers more human-like variation in sentence structures, check out Writesonic’s Article Writer

You can even customize the tool with a specific configuration so that it accounts for more burstiness in your content. 

4. Fact-checking and adding value through credible sources

AI-generated content can sometimes feel generic, especially when it lacks real-world data or authoritative insights. 

Adding facts, statistics, expert opinions, and even personal anecdotes creates depth that’s harder for AI detection tools to flag. 

Another benefit of incorporating these valuable insights is that you’re content will perform better for SEO

Google naturally prioritizes high-quality content that showcases experience, expertise, authority, and trustworthiness as per E-E-A-T guidelines

If AI is providing specific data, be sure to verify all statistics, dates, and claims.

AI tools tend to hallucinate facts, meaning they perceive patterns or objects that are nonexistent, creating nonsensical or inaccurate outputs.

Here are some ways to enhance your content with credibility

In case you’re looking for a way to incorporate up-to-date facts without hours of research, Writesonic’s Article Writer has you covered! 

It pulls in real-time, fact-checked data with source links included, so your content is always backed by the latest insights. 

No more scouring the web—just reliable, accurate information right at your fingertips. 

5. Use descriptive AI prompts

Providing clear, descriptive prompts helps guide AI tools to generate content that’s unique and specific to your needs. 

Vague prompts often lead to generic outputs, which are more likely to be flagged as AI-generated. 

In fact, OpenAI emphasizes precise prompts as a best practice to help achieve more accurate and contextually appropriate outputs. 

Here’s an example of an effective descriptive prompt for an AI model:

“Write about the benefits of AI in content marketing.”

“In a friendly tone, explain how AI speeds up content creation, especially for small marketing teams, in 300-400 words. Mention benefits, common uses, and tips for implementation in bullet points so that it is easy to read.”

Here’s a simple framework on how you can guide AI with clear instructions:

  1. Specify the persona or role you want ChatGPT to play. Should it be an expert social media marketer and an email copywriter?
  2. Define the action or basic instruction you need the AI to complete. 
  3. Provide context or background information to fulfill the instruction.
  4. Describe the outcome or results you need. 

💡Pro tip: Want your ChatGPT prompts to pack more punch? Show the AI some sample content that matches your desired output – it’ll help guide its responses better.

For more information: Learn how to write the perfect ChatGPT prompt

6. Optimize content for readability and engagement

Readability is key if you want to get your content noticed. 

Studies show that content optimized for readability increases engagement and retention. 

A report by the Nielsen Norman Group found that users read only 20-28% of words on a page, which means that if your content isn’t easy to scan, readers might skip essential parts.

Ideally, you should aim for a readability score of 60 or higher

Content that reads easily often sounds more human-written.

To improve content readability, you should:

7. Incorporate personal anecdotes and experiences

Human writing is filled with personal touches—anecdotes, stories, and unique perspectives.

These elements make content relatable and less likely to trigger AI detection. 

For example, if you’re writing a blog about productivity tips, a quick story about a personal challenge or success with a specific technique makes the content much more engaging. 

Content marketing experts have widely recommended this approach, as personal stories help your audience relate to the content and make it sound genuinely human.

8. Avoid overused phrases and AI-like patterns

AI detection tools often catch AI-generated content because it relies on predictable phrases and patterns. 

Phrases like “in conclusion” or “as a matter of fact” can sound robotic and are commonly flagged. 

AI-detection algorithms are trained to pick up on formulaic language and repetitive structures, which are often present in machine-generated content. 

Using unique, varied language is essential to make your content sound authentic. 

Below are examples of overused phrases that often signal AI content, along with suggestions for more natural alternatives.

Avoid usingInstead use
“In today’s fast-paced world”“Nowadays”
“Let’s dive into”“Here’s what we’ll explore”
“Game-changer”“Notable improvement”
“Unlock the power of”“Use” or “Apply”
“Secret sauce/weapon”“Unique approach”
“Embark on a journey”“Start with” or “Begin by”
“Say goodbye to X and hello to Y”“Switch from X to Y”
“Revolutionize”“Improve” or “Upgrade”
“Transform”“Change” or “Develop”

Tips to avoid AI-like patterns

  1. Swap out common phrases for unique expressions or synonyms. For example, instead of “game-changer,” consider more specific words like “significant improvement” or “noteworthy shift.”
  2. AI often repeats connectors like “however,” “therefore,” or “in addition.” Instead, use phrases like “on the other hand,” “more importantly,” or “similarly” to add variety and create a more natural flow.
  3. AI-generated content can sometimes be verbose or overly complex. Breaking long sentences into shorter ones can make the content more readable and human-like.

Let’s say your AI-generated content includes the phrase: 

“Unlock the power of data-driven insights to transform your business.” 

A more human-sounding alternative could be:

“Data-driven insights can make a noticeable difference in your business strategy. Here’s how to put them to work.”

9. Follow a thorough editing process

Editing isn’t just for grammar checks; it’s also essential to refine tone, structure, and flow. 

A thorough blog editing process can remove any robotic-sounding language, add human elements, and improve the overall readability of your content. 

Here are some things to look out for while editing AI-generated content:

An additional human pass can turn AI-generated content into a more polished, authentic piece.

10. Use an AI content detector

Before publishing, it’s a smart move to run your content through an AI detector. 

Tools like Writesonic’s AI Content Detector and GPTZero can help you assess how “human” your content sounds. 

Here’s how AI content detectors can help:

Using an AI detector as a final step ensures your content aligns with your quality standards and feels natural. 

For example, when we ran this article through GPTZero’s AI detector, this is the result we received:

As you can see, most of it is human written. 

But here’s where it gets interesting. 

When we ran an article created entirely through Writesonic’s Article Writer, using the humanized version of the content, this was the result we received from the AI detector:

This goes to show how reliable our Article Writer is in creating human-like AI-generated content. 

So if you’re looking for an AI content creation tool that goes beyond creating generic content, Article Writer 6.0 is the best choice, as it offers minimal human edits. 

Also read: 11 Best AI Content Generators You Need in 2024

Can AI detectors identify AI-generated content?

It’s important to understand that AI detection tools are not always 100% accurate and, hence, not always reliable. 

An AI content detector cannot guarantee complete accuracy because:

And here’s how we put this accuracy to the test:

We asked Chatsonic to explain the benefits of a daily morning walk. Then, we pasted the content into an AI detector, which gave it a 100% AI score:

But then, we went back and reworked the text using our own words, and the AI score was still quite high. 

Despite having no use of AI in the human-written content, we still received a 78.84% AI score:

Of course, these results can also vary depending on which AI detection tool you are using. 

While AI content detectors have their shortcomings, they’re helpful for initial content authenticity checks. 

Ultimately, combining these tools with human insight delivers the most accurate evaluation.

When to avoid using AI content

While AI tools can supercharge your content creation, there are certain situations where you’ll want to keep them at arm’s length. 

According to Google’s E-E-A-T guidelines, your content needs extra attention when it deals with Your Money or Your Life (YMYL) topics

These are areas where inaccurate information could seriously impact someone’s health, financial stability, or safety. 

Think twice before using AI for:

Health and financial content, complex medical advice, or financial guidance that requires personalized considerations that AI simply can’t provide. 

When dealing with these sensitive topics, you need:

Here’s a breakdown of key risk areas:

Risk categoryWhy it matters
AccuracyAI can generate outdated or incorrect information
LiabilityDetermining responsibility for AI advice is challenging
BiasAI systems can perpetuate societal prejudices
PrivacyAI models may contain sensitive personal information

Remember that AI tools don’t naturally include metaphors, examples, or stories that help connect with readers. 

Without these human elements, your content risks falling flat and failing to engage your audience meaningfully.

And keep in mind that you’re responsible for ensuring your content maintains high standards of integrity. 

In this case, AI-generated content can raise red flags when it comes to:

The key is understanding that AI should be your assistant, not your replacement. 

When you’re working on content that requires deep expertise, personal experience, or careful ethical consideration, it’s better to rely primarily on human insight while using AI tools sparingly for support.

By being mindful of these situations and adjusting your AI usage accordingly, you’ll maintain higher content quality and better serve your audience’s needs.

What’s the verdict?

Avoiding AI detection is all about making your content sound real. 

Detectors flag rigid patterns and repetitive phrases, so the key is to keep things natural.

Mix up your sentence lengths, use a conversational tone, and add personal touches. 

Tools like Writesonic make this easier. With options for a humanized tone and brand-specific voice, they help your content feel authentic.

In short, treat AI as a partner, not a replacement. 

With a bit of editing and creativity, you can make AI-generated content undetectable and genuinely engaging.

Using paraphrasing tools is a great way to speed up this process. 

Here’s how you can paraphrase effectively using Writesonic’s paraphraser:

Just enter your text, select the language, content length, and there you go!

Feel free to make adjustments to your tone, length, or brand voice. 

How Writesonic can help create the most human-like AI content

Want AI content that feels like it’s written by you? Writesonic makes this easy with minimal human editing.  

Here’s why:

Add keywords, set the topic, and even include citations for real-time data—perfect for keeping your writing fresh, credible, and undetectable. 

Plus, the article writer offers a humanized option—meaning you get content that sounds natural and authentic right from the start.

Think of it as a co-writer who understands exactly what you need.

Just enter your brand details, target audience, or the style you want to achieve, and Writesonic will adapt the tone to fit. 

This keeps your content consistent, personal, and less robotic sounding. 

By combining Writesonic’s customization features with your personal touch, you get the best of AI without losing authenticity. 

Ready to create content that’s undetectable and connects with readers? 

Writesonic has the tools to make it happen.

FAQs

1. Can AI-generated content be detected?

Yes, AI-generated content can often be identified by detection tools that analyze patterns, predictability, and other markers typical of machine-generated text. 

However, employing strategies like varying sentence structures, incorporating personal anecdotes, and using advanced AI tools can make AI-generated content more human-like and harder to detect.

2. How can I make my AI-generated content undetectable?

To make AI-generated content less detectable:

3. Are there tools to detect AI-generated content?

Yes, several tools are designed to detect AI-generated content, such as Writesonic’s free AI detector. 

These tools analyze text for patterns indicative of AI authorship. However, the accuracy of AI detectors can vary, and they may sometimes produce false positives.

4. Does Google penalize AI-generated content?

Google’s primary focus is on content quality and relevance. If AI-generated content is valuable, informative, and adheres to Google’s guidelines, it is unlikely to be penalized. However, low-quality or spammy AI content may face penalties.

5. How can Writesonic help in creating human-like AI content?

Writesonic’s AI Article Writer offers in-depth configurations and features like brand voice customization and natural language processing (NLP) to generate content that aligns with your unique style and tone. 

These tools help produce authentic, engaging, and less detectable AI-generated content.

6. What are common signs of AI-generated content?

Common indicators include repetitive phrases, lack of personal anecdotes, uniform sentence structures, and overuse of certain patterns. 

To avoid detection, it’s essential to humanize the content by adding personal touches and varying writing styles.

Ever since ChatGPT and other generative AI tools have become mainstream, AI content detectors have also become popular in sorting out AI-generated content. 

AI content detectors are used by businesses outsourcing content production and educational institutions to check the authenticity of content. And ironically, they are also used by 100% human writers to check if their content shows up as AI-generated. 

However, the accuracy of the detectors is debatable. They tend to sometimes pass AI-generated content as human written and vice versa. 

Why does this happen? To understand this, you need to know how AI content detectors work. 

In this article, we’ll tell you about the different ways how AI detectors detect AI content and also discuss how you can surpass them. But first, let’s see what is AI detection.

Key Points:

  • AI content detectors work using parameters like perplexity, burstiness, and watermarking to detect AI content. They rely on natural language processing (NLP) and machine learning (ML) to differentiate between AI-generated and human content.
  • They are tools that detect AI-generated content and help monitor the quality and authenticity of content.
  • You can bypass AI detectors by using AI text humanizer tools or by using high-quality AI writing tools.

What Are AI Content Detectors?

AI content detectors are tools designed to identify text that’s written using generative AI tools. They help monitor content for quality, authenticity, and value, by checking how much of the content is generated purely through AI and how much is human-written.

Check out our list of the 7 best AI content detector tools to explore some AI detectors.

ChatGPT, Gemini, and other generative AI tools use certain algorithms and natural language processing (NLP) to generate text. AI content detectors try to identify these algorithm patterns and sentence structures in any text to give their verdict.

In an ideal scenario, this method would’ve only detected AI-generated text and nothing else, giving an accurate method to validate the authenticity of content. However, as AI writing tools become more advanced, the content starts bearing some semblance to human writing, making detection difficult.

Let’s see what happens when we put 100% human-written text through an AI detector:

An AI content detector indicates human-written content as written by AI.
The AI detector indicates human-written content as AI-written

The AI detector indicates that more than 49% of the text is AI-generated, which is a false positive. 

Similarly, let’s try one of the purely AI-generated pieces:

An AI content detector indicates 100% AI-written content as human written.
The AI detector indicates AI-written content as human-written.

The detector shows a very small amount of text as AI-generated, which is a false negative.

While these two are isolated examples, larger scale experiments, too, have reported the unreliability of AI detector tools. 

And, even if it is accurately detecting AI content, it’s easy to surpass them through human editing or by using advanced AI writing tools such as Writesonic.

But why do AI content detectors show such varying levels of accuracy? To understand this, you need to understand the various methods through which these detectors look for AI content. 

How Do AI Content Detectors Work?

AI content detectors use natural language processing (NLP) and machine learning (ML) to detect AI-generated content. They use parameters like perplexity, burstiness, and watermarking to detect AI and human-written text. Some AI content detectors also compare patterns and algorithms of the given text to identify if it is AI-generated or human-written.

To understand how AI content detectors work, let’s take a deeper look at these parameters:

Perplexity

Perplexity is the measure of how unpredictable the text is or how “perplexed” the AI detector will get when “reading” the text.

Let’s see an example to understand how this helps detect AI content:

When you hear the statement, “I’m going to bake some ____,” you immediately think of “cake,” “bread,” or some other baked goods. That means the sentence is highly predictable and has low perplexity. 

The sentence can also be “I’m going to bake some red and green colored Christmas cookies with frosting,” which is slightly different and has moderate perplexity. 

Similarly, it can also be “I’m going to bake some how are you?” which is grammatically inaccurate and has very high perplexity. 

Since generative AI tools don’t use highly complex sentence structures, they have low perplexity. That’s because they rely on fixed algorithms and data to generate the text, and can’t write new or unpredictable content.

AI detectors usually associate low perplexity with AI-generated content. 

However, solely relying on perplexity isn’t a reliable method to detect AI content. Humans, too, write with low perplexity, especially if they are beginners and don’t have a complex vocabulary. 

Burstiness

Like perplexity, burstiness is another metric that measures the variation in sentence length and structure. 

Humans write with high burstiness. They have both long and short sentences in their content pieces. And they also use a variety of sentences in their paragraphs, just like this!

AI tools, on the other hand, write similarly-structured, monotonous content. Their sentence structures and lengths also don’t have too much variation. 

AI content detectors associate monotonous text with low burstiness as AI-generated. However, this can also lead to false positives.

Some human writers naturally write with low burstiness. Also, when writing with a formal tone or writing technical content, the burstiness tends to be low. 

That’s why, AI detectors also flag the 1776 Declaration of Independence as AI-generated:

A demonstration of how AI content detectors work using the Declaration of Independence.
The Declaration of Independence is flagged as AI-written.

Watermarking

Watermarking is one the latest technologies to detect AI content. 

Certain AI writing tools introduce a specific pattern of words or letters in the generated content, called the watermark, that’s unique to the tool. When this text is passed through AI detectors, the tools identify this watermark and flag the content as AI-generated.

Since the watermark is invisible and not publicly known, human text can’t replicate it, making this method quite accurate.

However, it still has loopholes. If the text is heavily edited or put through different AI tools, the watermark may be lost, making detection through this method not possible.

Other methods

While the above three methods are how AI content detectors work usually, we’ve also noticed some more ways these detectors identify AI-generated content:

Sometimes, you don’t need AI detectors to tell you that the content is obviously AI-generated. If the writing sounds too formal, emotionless, and unhuman-like, it has a high probability of being AI-generated. Edward White, Head of Growth at beehiiv, has a similar experience. He says:

“One big clue is when the writing feels empty. AI content often misses depth—like personal insights, anecdotes, or emotional nuance. When I read something and think, “There’s no soul in this,” that’s a big hint it’s not human-made. Over time, spotting these patterns becomes second nature.”

However, whether you use AI content detectors or not, AI detection is never foolproof. If you’re getting false positives or want to surpass AI detection, we’ve got some tips.

AI Content Detectors vs. Plagiarism Checkers

AI content detectors and plagiarism checkers are both tools that help detect content of poor quality, but they are quite different in what they do:

While AI content detectors check for parameters like the perplexity, burstiness, and watermarking of the content, plagiarism checkers compare the given text with content in its existing database to find similarities.

Both tools are quite useful for uncovering low-quality content that writers may pass as their own. They are also helpful when checking your own work to avoid getting accidentally flagged as copied or AI-written.

How To Bypass AI Content Detectors?

There’s no issue with using AI-generated content. If you want to write a blog post or post website content, you’re free to write them using AI tools. Even Google allows AI content as long as it meets their E-E-A-T criteria.

Check out our guide on Google’s AI policy to understand how the search engine treats AI content. 

However, AI-generated content tends to sound shallow, which can make people perceive it as unauthentic. If you want to rank on SERPs and also earn the reader’s trust, you need to surpass AI detection and make the content sound human. 

There are two methods you can use to surpass AI content detectors, apart from using completely human-written content:

Humanize the AI text

Humanizing AI text is the process of altering the text patterns, words, and sentence structure of the AI generated text to make it sound more human. 

One of the obvious ways to do this is by editing the AI-generated text yourself or passing it to human editors. Now, human editors can definitely make the text human-like. However, if you’ve used a generic AI writing tool, or if there are bulk requirements, extensive edits might be required.

A quicker and better way to do this is by using another AI tool, like Writesonic’s AI text humanizer. This tool changes the text patterns and includes words commonly used in human speech, making the content sound more natural. 

Consider this AI-generated text that’s humanizer by Writesonic’s AI Text Humanizer:

Writesonic's AI text humanizer humanizes AI content.
Writesonic’s AI Text Humanizer

Notice how simple and easy it is to read now. With a single glance, you can tell that the text humanized text is not written by AI. But the true test lies in AI detectors:

When we pass the humanized version through ZeroGPT…

Using Writesonic's AI Text Humanizer helps bypass AI content detectors.
Writesonic’s AI Text Humanizer helps bypass AI content detectors

…it shows just 6.91% AI-generated text, which means it can easily surpass AI detectors.

If you’re using conversational AI tools like Chatsonic, try modifying the prompts to generate human sounding content.

Want prompt ideas? Read our detailed guide on how to make ChatGPT sound more human.

However, if humanizing the text doesn’t work for you, try the next method.

Use high-quality AI writing tools

The type of output you get from AI writing tools depend on the tool itself. Generic tools like ChatGPT give you basic, robotic-sounding output that’s frequently flagged as AI-generated.

If you want to generate high-quality content that’s not easily flagged by AI detectors, use advanced writing tools such as Writesonic’s AI Article Writer 6

This tool helps you write well-researched and properly structured articles of your choice. Simply state the topic, keywords, and competitor links, and you’ll have a full-fledged article of up to 5000 words within a few minutes.

Check this article written by the Article Writer 6:

Writesonic's AI Article Writer 6 generates humanized content.
Writesonic’s AI Article Writer 6

The article is properly researched and formatted and also has citations to prove the authenticity of the content. Plus, the built-in humanizer ensures the article sounds human-like and passed AI detection.

Writesonic's AI Article Writer 6 helps bypass AI content detectors.
Writesonic’s AI Article Writer 6 helps bypass AI content detectors

When we pass the article through ZeroGPT, the tool detected only 8.5% AI-generated text.

You can always edit the article to add more information or replace some sentences, but these edits will be minimal. 

Final Thoughts: How Do AI Content Detectors Work?

AI content detectors are one of the highly debated topics in the content industry. While they work by detecting commonly used parameters such as perplexity and burstiness, there’s high chances of them being inaccurate.

Instead of relying on AI detectors, it’s better to choose high-quality AI writing tools like Writesonic.

With Writesonic, you can craft a host of different content formats such as emails and articles within a few minutes. With citations, built-in humanizers, and image generators, the generated content easily surpasses AI content detectors, making it ready-to-use.

Want to generate human-like content? Try Writesonic for free.

Over the last few months, you might have heard of the increasing use of words like AI, generative AI, ChatGPT, and more. These words aren’t mere frugal efforts of a trend that will slow down but rather a butterfly effect. A conversation about a prompt on an AI tool and today’s businesses are formulating their business around it.

Considering how 50% of B2B companies fail within five years, AI for B2B growth is essential– because if you don’t imbibe it into your business and your competitors are already doing it, then you are giving them an edge in terms of speed, efficiency, and quality.

To even the playing field, we have 10 ways you can use AI in B2B. Let’s explore each of them in this blog.

Evolution of B2B SaaS with AI

AI has greatly impacted customer satisfaction, sales and marketing efforts, business operations, and product development in B2B, allowing businesses to offer personalized and efficient services, streamline sales and marketing efforts, automate tasks, and create innovative products. The potential of the AI industry for B2B companies is enormous, with a projected worth of $407 billion by 2027.

In the B2B marketing landscape, AI has shown great promise. According to a survey conducted by Semrush, 70% of B2B marketers believe that AI-powered applications will play a crucial role in improving and accelerating the buyer’s journey by providing personalized and relevant recommendations for the next best actions.

Its rapid adoption is driven by its ability to reduce costs, improve customer engagement, and yield real benefits for marketers. As AI continues to merge with advanced technologies, the potential for AI in the B2B SaaS industry will only continue to grow, empowering companies to achieve greater efficiency, personalization, and success in the fiercely competitive market.

How to use AI in B2B SaaS

AI in B2B has many applications, and nearly 85% of companies have adopted AI technology and experienced significant economic benefits.

Some specific use cases of AI in B2B have completely changed how businesses function in the future. Let’s discuss each of them.

1. Content marketing strategy

AI in B2B marketing is used by 67% of organizations, according to the new “Global State of AI in B2B Marketing Survey ” by Forrester. And more than 70% of respondents are planning on increasing the use of AI in marketing either “moderately” or “significantly” according to the study.

Using AI in B2B content marketing strategy offers significant advantages and opportunities for businesses. It helps companies to connect with potential clients, educate them about their offerings, and guide them through the sales funnel.

A comprehensive AI tool like Writesonic can revolutionize how B2B companies produce high-quality content to engage with their audience and drive business growth. Writesonic is an AI-powered writing tool that creates various types of content, such as blog posts, landing pages, email copies, ad copies, and social media content, with a brand’s unique voice and retaining brand identity elements. With over 100 templates, Writesonic empowers businesses to produce content 10 times faster while maintaining quality and relevance.

Diversifying content formats is another key tactic for a successful B2B content marketing strategy. To do this well, businesses can create various content formats, such as articles, chatbot interactions, video creation, and more. Additionally, with the aid of an AI voice generator, they can efficiently diversify into audio-based content. AI tools like Writesonic can help businesses scale their content creation efforts, ensuring they consistently provide valuable and engaging content to their audience.

Utilizing tools like Writesonic for AI-based marketing empowers businesses to create high-quality content at scale, engage with their target audience more effectively, and drive business growth.

Here are some examples:

Create a social media plan

Once you log in to Chatsonic, Writesonic’s generative AI chat tool, you can select the social media prompt from its prompt library.

Then all you have to do is enter the keyword relevant to your brand, and here we have entered data analytics as the relevant keyword.

Then all you have to do is enter the keyword relevant to your brand, and here we have entered data analytics as the relevant keyword.

Chatsonic prompt for social media

Within seconds, Chatsonic will give you an extensive calendar with image suggestions!

Create a content calendar

Creating an extensive content calendar can be made easy in the same way. Choose the content calendar prompt in the prompt library and enter the keyword. We have entered social media analytics as the main keyword for a social media analytics product.

Chatsonic prompt for content calendar

The tool will then give you an extensive calendar with content suggestions for 5 days of the week.

Create your content calendars in seconds today

2. Combining customer data

Combining data with AI in B2B is a powerful and authoritative approach that significantly enhances marketing effectiveness and customer experiences. Businesses can collect and compile data from various sources by leveraging AI tools, creating comprehensive customer profiles, and enabling better customer segmentation.

Furthermore, by integrating AI with social listening and analysis tools, businesses gain valuable insights into customer pain points, buying behaviors, and competitors’ targeting strategies.

The role of AI algorithms in personalizing customer interactions and optimizing B2B growth strategies cannot be understated. Analyzing customer feedback, social media conversations, and market trends enables AI to identify patterns and preferences, facilitating the creation of highly targeted and relevant content. This personalized approach allows businesses to deliver individualized experiences, resonating with each customer on a deeper level.

Here is an example of how customer data is synthesized from various sources.

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3. Customer segmentation

Customer segmentation with AI in B2B has revolutionized how sales teams target and engage with customers. AI-driven insights and predictive analytics enable businesses to create highly accurate and granular customer segments based on multiple criteria.

By analyzing diverse data sources, including behavioral, transactional, and contextual data, AI can uncover patterns and preferences among customers that traditional methods might overlook. This allows businesses to create more specific customer groups based on pain points, goals, buying readiness, or potential value.

With AI-powered segmentation, businesses can deliver personalized targeting strategies, tailoring value propositions, content, and offers to match each segment’s unique needs and motivations. AI ensures higher conversion rates, increased customer loyalty, and improved retention.

Here is an example of a tool that helps you derive insights from customer data for marketing and sales efforts.

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3. Lead scoring

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62% of salespeople expect AI to transform selling over the next years. AI-powered lead generation and lead scoring tools offer significant advantages for businesses seeking to generate high-quality leads and optimize their sales processes.

Here is how AI in B2B sales enables growth:

1. AI’s Role in Lead Generation: AI can play a crucial role in lead generation by automating data collection, analysis, and management, leading to improved lead quality and increased quantity of generated leads.

2. Automation and Efficiency: AI automation allows marketers to spend less time on manual data collection and more time implementing strategic practices. By automating sales funnels, AI B2B tools can offer personalized recommendations to customers, identify upselling opportunities, and improve customer experience.

3. Segmentation and Lead Scoring: AI-powered lead scoring systems help businesses prioritize and focus on the most promising leads, enhancing efficiency and customer experience. Companies that invest in advanced lead-scoring systems tend to experience faster growth.

4. Customer Profiling: AI can be used to develop more accurate customer profiles, which include demographics, interests, and purchase history. This enables targeted marketing campaigns that are more likely to generate sales.

5. Sales Forecasting: AI-based sales forecasting tools can analyze historical sales data and current market trends to predict future sales performance. Accurate sales forecasts help companies make informed decisions and allocate resources effectively.

6. Customer Retention: AI tools can identify factors that cause customer churn and allow businesses to address customer concerns and improve satisfaction proactively. Personalized product recommendations based on customer behavior can enhance customer retention.

7. Utilizing AI for Lead Generation: AI lead generation tools can automate tasks, improve lead qualification, and optimize lead generation processes. Some AI tools mentioned in the provided information include Reply.io, LeadFuze, PhantomBuster, ClickFunnels 2.0, GoHighLevel, and more.

8. Quality Data for AI Tools: The effectiveness of AI tools relies on the quality of input data. Accurate and high-quality data is crucial for optimal performance and desired results from AI lead generation tools.

Here is an example of AI-based lead scoring through Hubspot.

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5. Demand generation

With AI in B2B, businesses can forgo manual data analysis and retroactive content creation—AI now paves the way for real-time, hyper-personalized interactions that captivate every website visitor, known or unknown.

This comes in tandem with the consumer platforms like Netflix, Amazon, Spotify, and Facebook, which have raised the bar for B2B buyers’ expectations. The demand for instant gratification and tailored experiences remains unyielding even within their professional domain. However, recent studies warn that a staggering 80% of B2Bs will abandon personalization by 2025 due to their inability to capitalize on data and deliver ROI.

Therefore utilizing better ways to get the same personalized efforts is imperative today, and this is how AI will fulfill the gaps.

Pushing AI into demand generation is about more than just the tech stack but precision and maximum return on investment. An application in demand generation lies in offer optimization. AI prompts can fuel creativity and craft CTAs that trigger loss aversion, resonating powerfully with prospects. Tailored headlines highlight unique value propositions and relevant keywords.

Additionally, AI streamlines demand generation by automating repetitive tasks, saving time and resources while ensuring consistent, impactful communication with prospects.

By providing seamless, hyper-personalized experiences, anticipating demand, and automating tasks, AI drives unbeatable ROI, making brands leaders in a competitive market.

6. Social media insights

For businesses, the potential for growth through social media is unparalleled. AI-driven technologies are paving the way for data-driven precision and strategic brilliance. Here are some ways that AI in B2B can prominently elevate growth.

1. Decipher data

With AI, businesses can seamlessly analyze colossal volumes of social media data, deciphering patterns, sentiments, and emerging trends. These insights fuel a deep understanding of the target audience, enabling businesses to create tailored content that resonates profoundly.

2. Personalized messaging

AI algorithms can analyze user interactions, historical data, and demographic information to curate tailored content for every individual. This engages audiences, who will feel a genuine connection with the brand, driving higher conversion rates and long-term loyalty.

3. Craft content that resonates with the audience

AI-powered tools like Sprout Social, Smartly.io, and SocialBakers empower marketers to draft content meticulously aligned with audience preferences and interests. B2B businesses can craft compelling and share-worthy content that leaves a lasting impact by understanding what truly resonates with their prospects.

4. Predictive Insights

AI algorithms can forecast future market trends and shifts by analyzing historical data and real-time trends. This foresight enables businesses to stay ahead of the competition. AI-powered predictive insights can inform B2B product launches, marketing campaigns, and overall business strategies for maximum impact.

5. Optimal Advertising Strategie

AI clarifies by optimizing advertising strategies for maximum ROI (ROI). These platforms analyze performance data in real time, ensuring that B2B ads reach the right audience with the right message at the right time. This data-driven precision translates into heightened engagement and increased lead generation.

6. Seamless Social Media Management

AI streamlines social media management by automating repetitive tasks like post-scheduling, monitoring competitor strategies, and tracking campaign performance. This newfound efficiency liberates marketers to focus on strategic planning and creative endeavors, amplifying the impact of their efforts.

Here is an example of AI-based social media insights from Sprout Social.

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Create social media content with Chatsonic for free

8. Email marketing

Imagine a world where your email campaigns practically run themselves, guided by the smartest marketing assistant you could ever hope for – that is AI. This is the liberty with AI in B2B marketing with email campaigns.

With its ability to analyze mountains of data and predict user behavior, AI can revolutionize your B2B email marketing efforts. No more second-guessing the perfect send time or racking your brain for catchy subject lines. AI-powered platforms like Writesonic can generate engaging subject lines and email content tailored to your audience’s preferences. By tapping into audience personas and product guidelines, AI ensures that your messages strike the right chord with your subscribers. You can also test different variants in real-time to fine-tune your campaign for optimal results.

The impact of AI on email marketing goes beyond just boosting open rates and click-throughs – using predictive analytics to segment your email lists and send personalized messages that resonate with each recipient that doesn’t end up in spam folders.

The power of AI with innovative tools like Phrasee, Zetaglobal, and Seventh Sense can supercharge your email marketing game. With AI as your trusty marketing ally, you can deliver tailored services to your clients, boost customer satisfaction, and achieve remarkable results across all communication channels.

Here is an example of AI-based email marketing campaign insights by Optimail.

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🎯

Create B2B emails with AI that drive conversions with Chatsonic

9. Reduce bounce rates

In fiercely competitive B2B marketing, battling high bounce rates and elusive conversions is a daily struggle. The average bounce rate hovers at a daunting 61.04% for B2B companies making it challenging to engage prospects effectively.

This is where AI gets an opportunity to change the current approach. Personalized exit-intent popups backed by AI intelligence replace generic forms, offering tailored content recommendations based on individual preferences and behaviors. This win-win situation keeps visitors engaged while nurturing valuable leads, enhancing user experience, and improving conversion rates.

B2B searches are predominantly mobile-driven, with approximately 70% of all searches on mobile devices. However, traditional exit-intent popups can disrupt the user experience and deter potential leads. AI provides a smarter solution to this challenge by leveraging data from various sources to create personalized exit-intent popups.

With AI in B2B growth, businesses can conquer high bounce rates and achieve remarkable results in their marketing endeavors.

Here is an example of an exit intent popup on Zendesk’s website.

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10. Ad campaigns

AI is playing a huge role in the digital advertising industry, transforming it into an automated and customized process that delivers impressive results and maximizes returns on investment. Major platforms like Google Ads, Meta, and LinkedIn now utilize AI algorithms for ad copy creation, landing page generation, and A/B testing. The impact of AI goes beyond mere automation; it’s about achieving meaningful results. Tools like Writesonic make it easy to create this content in minutes.

Companies can easily increase sign-ups while reducing customer acquisition costs through paid search campaigns that are created with the help of AI writing tools. This can help businesses rank for more meaningful keywords.

The capabilities of AI in B2B for paid advertising are vast, encompassing data analysis, targeting, bidding optimization, performance forecasting, and budget allocation. With AI at the helm, B2B marketers can harness the power of automation and data-driven insights to take their ad campaigns to new heights.

The example below shows how the AI tool Chatsonic can be used to create Good ad descriptions.

Use the Google ads prompt from the library, and enter the details as needed.

We asked it to create 5 ad descriptions for a landing page, and here are the results generated in seconds!

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Get started with ad campaigns and use AI for B2B in innovative ways!

11. Intuitive chatbots

Your customer support team is tirelessly handling constant inquiries, working around the clock to provide real-time support. But by harnessing the power of artificial intelligence, you can revolutionize your customer support strategy and cut operational costs.

AI-driven chatbots are programmed to analyze frequently asked questions, past inquiries, and the resources you provide. Armed with this knowledge, they compile intelligent responses based on past experiences.

This leads to a highly efficient chatbot that handles customer inquiries and offers timely solutions, freeing your customer support representatives to focus on urgent and complex requests requiring a human touch. The workload for your team dramatically decreases, and your customers get the support they need at lightning speed with this use case of AI in B2B.

Engaging with customers in real time, these intuitive chatbots provide personalized recommendations and expertly guide customers through their buyer’s journey.

Using Writesonic’s Botsonic tool, you can easily create this intuitive chatbot on your own in minutes. Here is an example of how the chatbot can answer your customer’s queries without human interaction.

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Create your Chatbot with Botsonic in minutes 

Challenges with bringing AI to B2B

While AI is rapidly becoming an indispensable tool for businesses across the globe, AI in B2B also brings some challenges for companies. Like any new technology, it brings concerns about the unknown. Here are some challenges and what you can do about them to ensure that AI in B2B only brings you success and not challenges.

1. Data literacy

In the B2B context, the successful implementation of Artificial Intelligence (AI) poses several challenges related to data literacy. Access to data, the ability to interpret data meaningfully, and being recognized as key contributors to defining the company’s data strategy are among the barriers hindering the adoption of AI in B2B settings.

Key challenges include access to high-quality data, meaningful data interpretation, and the recognition of data strategy importance. To overcome these challenges and create successful Marketing AI solutions for growth, B2B CMOs should focus on improving data quality and quantity through augmentation techniques, integrating citizen data scientists within their teams for effective data interpretation, actively participating in shaping the company’s data strategy, and fostering collaboration between data scientists and business analysts

2. Martech alignment

The challenges and opportunities of using AI in B2B sales and marketing present a mix of obstacles and potential for businesses. One significant challenge is aligning the existing martech stack with AI goals, as AI is not a standalone product but an enhancement for existing tools. Additionally, the cost of AI investment can be daunting for business owners requiring strategic alignment of AI components with existing technologies to ensure clear revenue growth and customer engagement benefits.

Moreover, the tendency to adopt new marketing tools tactically can lead to fragmented investments and underutilization of the martech stack’s full potential. CMOs must take a holistic approach, evaluating the impact of each AI component and its alignment with long-term goals.

To effectively implement AI in B2B sales and marketing, businesses should start with pilot projects, prioritize data quality, and involve employees to build trust and ensure a smooth transition. By overcoming challenges strategically, businesses can seize AI’s opportunities and achieve revenue uplift and increased sales ROI.

3. Ethical conundrums

The ethical conundrum in AI for B2B arises from AI’s lack of moral awareness, leading to unintended content generation consequences. In industries like healthcare and banking, strict regulations make it vital to address the challenges posed by AI-generated content, which can be inaccurate, offensive, or harmful.

To tackle this challenge, businesses must adopt a multi-faceted approach. Responsible AI development is crucial by involving diverse teams of experts, including ethicists and domain specialists, to embed ethical considerations in AI system design. Continuous monitoring and content evaluation are essential to identify and rectify inaccuracies or biases, while clear guidelines and human oversight reduce the risk of inappropriate outputs.

Transparency and explainability in AI models help build trust with stakeholders and facilitate proactive issue identification and correction. Ongoing education and awareness initiatives ensure ethical AI usage, enabling businesses to navigate the ethical conundrum responsibly, deliver value to customers, and adhere to industry regulations.

4. Use case clarity

The use case clarity challenge in AI for B2B stems from the multitude of potential applications, making it challenging for businesses to determine the most suitable ones for their needs.

B2B professionals must understand how to use AI beyond basic predictions and suggestions. They should learn more about how AI can be applied differently to improve their marketing and sales efforts.

To do this, they can train their marketing teams to understand AI-powered tools and how they can be used to create personalized customer experiences. By focusing on specific problems they want to solve, they can identify the best AI solutions to enhance their marketing performance.

To better understand AI’s potential, B2B professionals can try out free trials, demos, and presentations from companies that provide AI technology for marketing (martech solution providers). This will give them valuable insights into how AI can be used in their industry.

By taking these strategic steps, B2B companies can figure out how to use AI in ways that make sense for their specific marketing goals. This will help them leverage AI technology effectively.

5. Fear of AI replacement

Ryan Law, the VP of Content at Animalz, said, “The goal isn’t to write everything with AI — the goal is to get great results from our content.“It’s a human writer’s job to seed the generated content with information gain, to add real-life examples; customer stories; accurate, trusted, and relevant data; product mentions; CTAs.”

The fear of AI replacing humans is a significant challenge in B2B AI adoption. Businesses can opt for AI platforms that offer “explainable” AI, providing transparency into AI model decisions and making the technology less intimidating. Marketers can see how AI enhances their work and is not here to replace them

Another approach to address the fear of AI replacing humans is empowering marketers with the right tools and processes. When marketers have direct access to AI-driven customer data and insights, reducing reliance on IT and data science teams, they feel more in control of the technology.

Bring in a culture of reliability within the company and emphasize the collaborative role of AI and human marketers, where AI assists in data analysis and helps content and sales teams create more while humans contribute creativity and domain expertise, fostering a positive outlook on AI’s potential to deliver great results.

6. Compliance concerns

Compliance concerns in B2B AI revolve around data quality, integration with existing systems, and the need for more trust. Data integrity and privacy are critical, as B2B sales and marketing deal with complex and scattered data. Integration with existing systems can be daunting, requiring attention to compatibility and security.

To tackle these challenges, businesses should establish a robust governance structure involving compliance teams, legal experts, and data scientists. Transparency, explainability, and human oversight are crucial for building trust in AI-powered systems, while compliance-specific AI solutions can ensure regulation adherence.

Continuous monitoring, employee education, collaboration with regulators, and pilot projects are essential to responsible AI adoption in B2B settings.

Even while using customer segmentation data, B2B marketers should prioritize data quality and privacy, comply with data protection regulations, and emphasize human skills and transparent communication when using AI.

Embrace the powers of AI for B2B

To stand out in a crowded market, utilizing the powers of AI for B2B growth is not just a good-to-have asset. It is essential.

As the world embraces AI, B2B companies must recognize its potential as a growth catalyst and seize its opportunities. By embracing the powers of AI, businesses can elevate their marketing and sales efforts and maximize ROI.

Try Writesonic to be your growth partner while accelerating your B2B company. Whether you want to empower your sales team with sales enablement content, your content team with a tool to improve their content engine, or your growth team with tools for advertisement prowess – Writesonic can do it all.

Sign up with Writesonic today!

Frequently Asked Questions

1. How is AI changing B2B marketing?

AI transforms B2B marketing by helping businesses analyze data, predict customer behavior, and create personalized experiences. It enables companies to understand customer needs better and deliver tailored solutions, as seen in Salesforce’s use of AI to provide personalized offerings.

2. What is the role of AI in B2B sales?

AI is revolutionizing B2B sales by automating tasks, personalizing outreach, and enabling data-driven decision-making. This integration offers increased efficiency, improved accuracy, enhanced customer experiences, and predictive insights.

3. How can AI help businesses grow?

AI can help businesses grow by automating repetitive tasks, increasing operational speed, reducing costs, and enabling employees to focus on more critical activities. It streamlines operations and enhances overall efficiency.

4. What are the use cases of AI in B2B marketing?

AI has various use cases in B2B marketing, with targeting, personalization, and marketing automation/tactic orchestration among the top choices. AI helps identify the right audience, tailor content, and automate marketing processes.

5. Will B2B sales be replaced by AI?

While AI enhances sales effectiveness by providing insights and support, it will not replace human sales representatives entirely. AI complements the work of salespeople but cannot replace the value of human interactions and relationships in complex B2B transactions.

6. What is B2B marketing strategy?

B2B marketing strategy is a focused approach where businesses sell goods or services directly to other businesses. It involves identifying target markets, developing personalized content, utilizing marketing channels, and optimizing customer engagement to drive growth.

7. How does AI change marketing?

AI changes marketing by enabling personalization through data analysis. Marketers can use AI algorithms to understand customer preferences and deliver tailored messages and recommendations. This increases customer engagement and boosts conversion rates.

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