As an SEO writer, I’ve used Moz on and off for years. It was one of the first SEO tools I picked up — and for a while, it did the job. But as my work evolved, so did my expectations. There were times when Moz just didn’t go deep enough, or the data felt outdated, or I needed a feature that wasn’t there.
That’s when I started testing Moz alternatives. Some because I needed more granular data. Others because I wanted a faster, more modern interface — or just better value.
This list covers the tools I’ve found genuinely useful as Moz alternatives — and why they might work better for you too.
1. SEO AI Agent by Writesonic – Best Moz Alternative
This is the tool that actually helped me speed up my SEO process — not just replace Moz.
Instead of spending hours jumping between dashboards, spreadsheets, and browser tabs like I used to with Moz, the SEO AI Agent lets me run complex tasks — like keyword research or site audits — just by typing a simple prompt.
The AI figures out what I want, pulls data from top-tier tools like Semrush, Ahrefs, or Google Search Console, runs the analysis, and sends me a neatly packaged report in under 10 minutes.
That’s something I’d spend hours doing manually.
Key Features
- Prompt-based workflow: just type what you need (e.g., “find low-competition keywords for X”) and get the answer. Like ChatGPT but with verified, real-time SEO data.
- Connects with tools like Ahrefs, Semrush, GSC, and Keywords Everywhere for live data.
- Uses AI to analyze results and generate clean, actionable reports.
- Handles full research, analysis, and formatting automatically.
- Works across SEO use cases: keyword research, audits, content briefs, competitor analysis.
Pros
- Automates all the manual work you’d normally do in tools like Moz.
- Saves hours of time per task — great for solo SEOs or busy teams.
- Integrates with best-in-class tools without needing multiple logins.
- Generates usable outputs (like spreadsheets or briefs) without lifting a finger.
- Great value for the range of tools it connects with.
Cons
- Some features depend on third-party integrations (like Semrush or Ahrefs)
- Workflow takes a few prompts to fully get used to
Why I Like the SEO AI Agent as a Moz Alternative
Moz is more of an analytics tool that you need to manually use and interpret the data. Where Moz expects you to search, analyze, filter, and organize everything yourself, the SEO AI Agent just… does it for you.
I’ll type something like “Find low-competition keywords for the topic ‘keyword research’,”
…and within minutes, I get a fully analyzed report — with keywords, search volume, difficulty, and strategy tips.
It’s not just a faster alternative to Moz — it’s smarter.
SEO AI Agent Pricing
Starts at $39/month. Free trial available.
Reviews
My Verdict
If you’re tired of juggling data and spreadsheets just to complete basic SEO tasks, the SEO AI Agent is a serious upgrade from Moz. It saves time, improves workflow, and plugs into all the tools you already trust — without the overwhelm.
2. Semrush
Semrush is probably the most well-known Moz Pro alternative out there. I’ve used it on and off for years — mainly when I needed deeper PPC data, better competitor intelligence, or client-ready reports.
It’s more feature-rich than Moz and definitely better suited for full-funnel marketing teams. While it doesn’t replace manual work the way something like the SEO AI Agent does, it gives you a ton of reliable data and tools under one roof.
Key Features
- Detailed domain and keyword analytics, including PPC and display data
- Keyword Gap and Traffic Analytics for deep competitive research
- Built-in content marketing tools (topic generation, optimization guidance)
- SEO audit tool with prioritized technical recommendations
- Social media scheduler and tracking tools
- White-label reports and branded templates
Pros
- Covers SEO, PPC, content, and social in one platform
- Highly accurate keyword and domain data
- Excellent for agencies: white-label reports, multi-user support
- Great international database coverage
Cons
- Steep learning curve for beginners
- Advanced features are locked behind pricey tiers
- Still requires manual input for analysis and content planning
Why I Like Semrush as a Moz Alternative
Moz always felt a bit limited when I wanted to go beyond basic SEO. With Semrush, I get access to traffic data, paid ad insights, and deeper content analysis — which helps me build better strategies, especially for clients.
The dashboards are cleaner, the tools are broader, and the data tends to be more actionable.
Semrush Pricing
Starts at $117.33/month (billed annually). Free limited trial available.
Reviews
My Verdict
If you need more than just SEO basics and have the budget for it, Semrush easily outclasses Moz. It’s robust, data-rich, and designed for marketers who want to go deep—not just dabble.
3. Ahrefs
Ahrefs is what most SEOs graduate to after outgrowing tools like Moz. It’s fast, data-rich, and offers some of the best backlink intelligence on the market. If link building, technical SEO, and competitive research are at the core of your strategy, Ahrefs gives you everything you need — as long as you don’t mind doing the work manually.
It’s not the most beginner-friendly tool, and there’s no automation or hand-holding here. But if you’re confident with data and want full control, Ahrefs is one of the most trusted platforms out there.
Key Features
- Site Explorer: Audit any domain’s backlink profile, top pages, anchors, and link growth.
- Keywords Explorer: Massive keyword index with accurate traffic estimates and SERP breakdowns.
- Site Audit: Full crawl of your site with health score, crawl issues, and suggested fixes.
- Content Explorer: Discover high-performing content by topic or domain.
- Link Intersect Tool: Identify link-building opportunities by comparing backlink gaps.
Pros
- Best-in-class backlink database
- Extremely reliable keyword and SERP data
- Fast, intuitive interface once you get the hang of it
- Great for technical SEO and long-term strategy building
- Frequently updated with new features and fresh data
Cons
- Expensive — especially as you scale usage
- No PPC, local SEO, or social media features
- No workflow automation or AI-driven insights
- Limited user seats unless you’re on the highest-tier plan
Why I Like Ahrefs as a Moz Alternative
Moz always felt like it was playing catch-up with data depth. Ahrefs just has the data — more backlinks, more keywords, more insights — and presents it in a way that lets you move quickly.
While it doesn’t automate the workflow like SEO AI Agent does, it gives me complete visibility across SEO metrics when I need to get into the details.
Ahrefs Pricing
Starts at $108/month, billed annually. No free plan available.
Reviews
My Verdict
Ahrefs is one of the most robust SEO tools out there. If you want to go deep into the numbers and don’t mind doing things manually, it’s a strong step up from Moz — just be ready for the price tag.
4. Morningscore
Morningscore is one of the more unique tools on this list — it gamifies SEO. Instead of the usual charts and spreadsheets, it gives you a “mission-based” system where you complete SEO tasks to grow your site’s score.
It’s a surprisingly effective way to stay motivated, especially if traditional SEO tools feel overwhelming or too dry. While it doesn’t go as deep as Ahrefs or Semrush in data, it makes SEO accessible and action-oriented.
Key Features
- SEO Health Score with a mission-style dashboard
- Keyword rank tracking with historical data
- On-page SEO audits with prioritized task lists
- Competitor tracking with visibility comparison
- Intuitive, gamified UI to track progress and goals
Pros
- Highly intuitive for beginners and solopreneurs
- Encourages action with a gamified interface
- Clean visuals that simplify performance tracking
- Tasks are clearly prioritized and easy to follow
Cons
- Not ideal for deep research or large-scale SEO campaigns
- Limited backlink data compared to tools like Ahrefs or Moz
- Few integrations with third-party tools
Why I Like Morningscore as a Moz Alternative
Moz often felt a little too technical or passive — data was there, but it didn’t always guide me on what to do next. Morningscore fixes that by turning SEO into a game. It gives clear, achievable tasks and keeps progress fun. For solo site owners or small business marketers, it’s a refreshing change from traditional dashboards.
Morningscore Pricing
Plans start at $49/month or $490/year, billed annually. Free trial available.
Reviews
My Verdict
If traditional SEO tools feel too dry or complex, Morningscore’s gamified approach could be the nudge you need to stay consistent. It’s not for enterprise users, but for smaller websites, it’s one of the most fun and motivating Moz alternatives out there.
5. Raven Tools
Raven Tools is one of those old-school platforms that still holds up well, especially if you do a lot of SEO reporting for clients. It doesn’t try to be flashy or trendy — instead, it focuses on gathering data from multiple sources and turning it into clean, white-label reports.
If Moz’s reporting always felt a bit rigid or limited, Raven Tools gives you far more customization and control.
Key Features
- Customizable white-label SEO reports
- Site auditor with crawl issue tracking
- Keyword and competitor research tools
- Integration with Google Analytics, GSC, and social media platforms
- Automated report scheduling and delivery
Pros
- Excellent for agencies and freelancers handling client reporting
- Reports are detailed, polished, and easy to automate
- Pulls data from multiple sources in one place
- No-nonsense dashboard focused on essentials
Cons
- UI feels a bit dated compared to newer tools
- SEO features aren’t as deep as Ahrefs or Moz
- Doesn’t replace specialized tools for research or content
Why I Like Raven Tools as a Moz Alternative
Moz always felt more data-first than client-ready. Raven Tools flips that — it’s made for agencies who need to present SEO work, not just do it.
The report builder alone saved me hours every month when I was juggling multiple client accounts. It doesn’t dig as deep into keyword data, but for polished reporting, it’s hard to beat.
Raven Tools Pricing
Plans start at $39/month (billed annually). 7-day free trial available.
Reviews
My Verdict
If you’re managing multiple clients and want stress-free reporting, Raven Tools is one of the most practical Moz alternatives out there.
It won’t replace your research tool, but it’ll definitely replace your reporting headaches.
6. SE Ranking
SE Ranking is one of those rare tools that hits the sweet spot between affordability and functionality. I first picked it up as a Moz replacement on a smaller client project and was surprised by how capable it was right out of the gate.
It does keyword tracking, competitor analysis, audits, and SEO reporting — all without the steep price tag or learning curve Moz is known for.
If you’re looking for a solid all-in-one tool that covers 80% of what most SEOs need, this is a strong contender.
Key Features
- Rank Tracking: Daily updates with support for multiple locations, languages, and devices
- Keyword Research: Keyword suggestions with difficulty scores and SERP breakdowns
- Site Audit: Detailed scans with easy-to-understand issue prioritization
- Competitor SEO/PPC Research: Tracks changes in rankings, ad campaigns, and backlink profiles
- White-label Reporting: Fully customizable, client-ready reports
- Marketing Plan Module: Pre-built SEO checklist for beginners or junior marketers
Pros
- Clean, intuitive interface that doesn’t overwhelm
- Accurate keyword tracking with rich filtering options
- Offers most of Moz’s core features — often in a more usable format
- Great for freelancers and small agencies thanks to flexible pricing
- Built-in marketing plan is useful for process-driven SEO
Cons
- Backlink index isn’t as large or detailed as Majestic or Ahrefs
- Some features (like historical data) require higher-tier plans
- Limited integrations compared to more open platforms
Why I Like SE Ranking as a Moz Alternative
Moz always felt like it was stuck in the middle — not quite beginner-friendly, but also not powerful enough for advanced users. SE Ranking is a better balance. It’s easier to use, easier on the wallet, and still covers all the key areas I need: keyword tracking, auditing, and competitor research. For day-to-day SEO, this is one of the most reliable platforms I’ve used.
SE Ranking Pricing
Starts at $52/month (billed annually). Pricing scales based on keywords and update frequency. Free trial available.
Reviews
My Verdict
SE Ranking is what I wish Moz had become — modern, flexible, and easy to use without sacrificing depth. It won’t replace every single premium feature of enterprise tools, but for most SEO professionals, it’s more than enough.
7. Serpstat
Serpstat was one of the first Moz alternatives I tested when I needed something affordable that still felt “pro.” It doesn’t have the polish of the bigger platforms, but in terms of bang-for-buck, it’s one of the best all-in-one SEO tools out there.
It covers everything from keyword research to site audits, and its keyword clustering features are especially useful when planning large-scale content.
If you’re building out topic clusters or want to organize content strategies in a smarter way, Serpstat does that better than most tools in this price range.
Key Features
- Keyword Clustering: Groups keywords based on SERP similarity — great for topical SEO
- Competitor Analysis: Shows visibility, paid keywords, and top-performing content
- Site Audit: Full technical SEO audit with visual error prioritization
- Backlink Analysis: Basic link insights with referring pages and anchors
- Rank Tracking: Cross-device, cross-region updates with historical data
Pros
- One of the best keyword clustering tools on the market
- Very affordable for the range of features included
- Clean UI that’s easier to navigate than Moz’s legacy interface
- Supports API access even on lower-tier plans
- Great for international SEO (especially Eastern European markets)
Cons
- Backlink database isn’t as comprehensive as Moz, Ahrefs, or Majestic
- Some reports are slower to generate, especially with large queries
- Lacks integrations with external tools like GSC or GA
Why I Like Serpstat as a Moz Alternative
Moz’s keyword tools always felt a bit outdated and clunky. Serpstat gave me better content planning features — especially keyword clustering — which saved me hours mapping content for large sites. It’s not perfect for link building or deep technical audits, but for planning and tracking, it punches way above its price.
Serpstat Pricing
Plans start at $50/month (billed annually). Free trial available.
Reviews
My Verdict
Serpstat isn’t trying to be a flashy enterprise tool — and that’s exactly why it works. If you want to replace Moz with something faster, cheaper, and more practical for content and tracking, Serpstat is a smart choice.
8. Majestic
Majestic is a specialist — not an all-rounder. If your focus is link building, backlink audits, or analyzing domain authority at scale, it’s one of the best tools in the game. I started using it alongside Moz years ago when I realized Moz’s link index just didn’t cut it for competitive backlink research.
Majestic’s Trust Flow and Citation Flow metrics still offer a unique perspective that you won’t find in other tools.
It’s not the most modern-looking platform, but when it comes to raw backlink intelligence, it’s hard to beat.
Key Features
- Trust Flow & Citation Flow: Custom link quality metrics that go beyond simple counts
- Backlink History Tool: Visualize link growth over time for any domain
- Referring Domains & IPs: Deep analysis of link sources and diversity
- Topical Trust Flow: Measures backlink authority by niche/topic
- Link Context & Anchor Text: Detailed views of how backlinks are placed and labeled
Pros
- One of the largest and most respected backlink indexes available
- Link metrics offer more nuance than Moz’s Domain Authority
- Great for link prospecting and identifying toxic or irrelevant links
- Fast performance when running bulk URL lookups or domain comparisons
Cons
- Interface feels dated and can be intimidating at first
- No keyword tracking, audit, or content tools — backlink-focused only
- No integration with Google tools or external platforms
Why I Like Majestic as a Moz Alternative
Moz was always pretty average when it came to backlinks. Majestic gives me a much richer view — not just who’s linking, but how authoritative and relevant those links really are. It’s helped me avoid low-quality outreach and double down on trustworthy domains. If link building is your game, Majestic is a serious upgrade.
Majestic Pricing
Plans start at $49.99/month. No free trial, but there’s a limited free search mode.
Reviews
My Verdict
Majestic isn’t trying to replace Moz across the board — but if backlinks are your priority, it leaves Moz in the dust. It’s a pure-play link intelligence platform, and for that purpose, it’s one of the best investments you can make.
9. SEO PowerSuite
SEO PowerSuite is a bit of an old-school player, but it’s still around for a reason. Unlike most cloud-based platforms, it runs as desktop software — which some might find dated, but others (like me at times) appreciate for the control and depth it offers. I initially picked it up when I needed unlimited keyword and backlink tracking without paying per row or query like with Moz.
It’s especially handy if you’re managing multiple sites and don’t want to be nickel-and-dimed by data caps.
Key Features
- Rank Tracker: Tracks rankings across thousands of keywords with unlimited projects
- Website Auditor: Deep technical site audits with structured task lists
- SEO SpyGlass: Competitor backlink analysis with link authority scoring
- Link Assistant: Outreach and link management built into the platform
- White-label Reports: Fully customizable, brandable PDFs
Pros
- One-time pricing available — no monthly fees for core features
- Unlimited keyword tracking and backlink checks (rare at this price point)
- Excellent for offline work and agency use
- Packed with features — no need for multiple subscriptions
- Solid audit and link-building tools for mid-sized sites
Cons
- Requires desktop installation (Windows/macOS) — no cloud access
- Interface is functional but not exactly modern
- Slower for very large projects unless you tweak performance settings
- No real-time data updates — needs scheduled syncing
Why I Like SEO PowerSuite as a Moz Alternative
Moz’s limitations always showed up when managing multiple projects or running large audits — the caps, the slow UI, the monthly costs. SEO PowerSuite let me run unlimited campaigns without worrying about data limits. It feels like a power tool — not pretty, but seriously effective once you get used to it.
SEO PowerSuite Pricing
Free version available with limitations. Professional plan starts at $29.10/month, billed annually.
Reviews
My Verdict
If you’re tired of SaaS tools charging you for every extra keyword or report, SEO PowerSuite is a breath of fresh air. It’s not sleek, but it’s powerful — and ideal for SEOs who want full control without monthly bills.
10. SpyFu
SpyFu is a competitive intelligence tool I reach for when I want to reverse-engineer a competitor’s SEO and PPC strategy. It doesn’t try to be an all-in-one SEO suite like Semrush or SE Ranking.
Instead, it doubles down on showing you exactly what your competitors are ranking for, what ads they’re running, and where their traffic is coming from. Compared to Moz, it gives you a much clearer picture of the “why” behind rankings.
If you’re building a strategy based on competitor gaps, SpyFu gives you a serious edge.
Key Features
- Competitor Keyword Analysis: Uncovers organic and paid keywords any site ranks for
- PPC Research Tools: Reveals historical ad copy, budgets, and targeting strategy
- SEO Kombat: Finds keyword overlaps and gaps between you and your competitors
- Backlink Builder: Surfaces domains linking to competitors but not to you
- Unlimited Data Access: No cap on exports or searches (even on entry-level plans)
Pros
- Great for spying on both organic and paid strategies
- Unlimited searches — no “credits” or limits like Moz
- Ad history tools are super helpful for PPC research
- Affordable pricing considering the depth of competitive data
- Easy to use, with straightforward dashboards
Cons
- Lacks deep technical SEO tools (no audit or crawl features)
- Backlink index isn’t as deep as Majestic or Ahrefs
- Less helpful if you’re not focused on competitor-based strategies
Why I Like SpyFu as a Moz Alternative
Moz gives you data about your site. SpyFu shows you what your competitors are doing — and how to beat them.
I’ve used it to discover untapped keyword opportunities, get insights for paid campaigns, and even pitch new clients by showing them what their competitors are missing. It’s tactical, fast, and way more actionable than Moz’s generic reports.
SpyFu Pricing
Starts at $39/month (billed annually). Unlimited access even on base plans.
Reviews
My Verdict
If your SEO strategy relies on outmaneuvering the competition, SpyFu gives you the insights Moz doesn’t. It’s not a replacement for every SEO task, but for competitive research, it’s one of the smartest tools I’ve used.
11. Silktide
Silktide isn’t a traditional SEO tool — and that’s exactly why it stood out to me. While Moz focuses purely on search visibility, Silktide takes a more holistic approach by combining SEO with accessibility, UX, performance, and content quality. I started using it when I needed to audit websites beyond just keyword rankings, and it quickly became a favorite for full-site evaluations.
If you’re doing SEO for clients or organizations where website quality is just as important as rankings, Silktide offers a broader, more strategic view.
Key Features
- Full-Spectrum Website Audits: Covers SEO, accessibility, UX, legal compliance, and performance
- Accessibility Checks: Tests for WCAG compliance and usability issues
- On-Page SEO Insights: Includes content structure, metadata, and indexability scores
- Visual Page Reports: Highlights issues directly on the webpage
- Custom Dashboards & Reporting: Build tailored reports for different teams (SEO, dev, marketing)
Pros
- Goes far beyond SEO — includes UX and accessibility, which Moz ignores
- Visual, easy-to-understand reports that make it great for teams
- Extremely helpful for enterprise sites and government/compliance-driven projects
- Encourages collaboration across SEO, design, and dev teams
- Scalable across dozens or hundreds of websites
Cons
- Not built for keyword research or backlink tracking
- Pricing is aimed more at businesses and enterprises
- Might be overkill if you’re just looking for basic SEO tools
Why I Like Silktide as a Moz Alternative
Moz always gave me SEO insights in a silo — but sometimes SEO issues come down to page speed, poor UX, or accessibility flaws, which Moz doesn’t cover. Silktide filled those gaps and helped me improve websites in ways Moz never even addressed. For client projects where SEO is just one part of the puzzle, it’s a major asset.
Silktide Pricing
Custom pricing based on number of sites/pages. Generally geared toward business and enterprise. Free trial available upon request.
Reviews
My Verdict
Silktide isn’t your typical Moz alternative — it’s a website quality platform. But if you care about the full user experience, from SEO to accessibility, it’s one of the most comprehensive tools out there.
12. Mangools
Mangools is the kind of tool I turn to when I want something light, fast, and easy to use — without sacrificing accuracy. It’s not trying to be an enterprise SEO platform, but it nails the core features most marketers and bloggers need.
When I transitioned away from Moz, Mangools quickly became one of my favorite alternatives for keyword research, rank tracking, and SERP analysis — all wrapped in one of the cleanest UIs around.
If you’re tired of bulky dashboards and just want data that’s easy to act on, this is a great pick.
Key Features
- KWFinder: Keyword research with transparent difficulty scoring and SERP preview
- SERPChecker: Competitor SERP analysis with authority and backlink metrics
- SERPWatcher: Rank tracking with performance index and historical views
- LinkMiner: Simple backlink checker with previews and trust metrics
- SiteProfiler: Quick domain authority and link insights
Pros
- One of the most beginner-friendly interfaces in the SEO space
- Great for long-tail keyword research and local SEO
- Lightweight, easy to navigate — ideal for fast workflows
- Pricing is very accessible for freelancers or small teams
- Visually driven reporting that’s easy to share
Cons
- Lacks advanced features like full-site auditing or technical SEO tools
- Backlink index is smaller than Moz or Ahrefs
- No integrations with third-party tools or APIs
Why I Like Mangools as a Moz Alternative
Where Moz felt sluggish and sometimes bloated, Mangools is snappy, focused, and incredibly easy to use. I especially like it for quick keyword validation or client rank tracking when I don’t want to fire up something more complex. It’s not going to replace a full SEO suite for enterprise campaigns, but for lean projects, it’s more than enough.
Mangools Pricing
Starts at $29.90/month (billed annually). Limited free account available.
Reviews
My Verdict
If Moz feels too heavy or outdated for your needs, Mangools offers a streamlined, modern alternative that covers the essentials beautifully. It’s perfect for smaller websites, solo SEOs, and anyone who values speed and simplicity.
13. AccuRanker
AccuRanker is one of the fastest and most accurate rank trackers I’ve ever used. I picked it up when I was managing a high-volume project and needed real-time ranking data without the lag or daily-only updates I got from Moz. Unlike all-in-one platforms, AccuRanker focuses almost exclusively on rank tracking — and it does that one job extremely well.
If you’re running a content-heavy site, doing SEO for clients, or managing multiple domains, having this level of accuracy and speed is a serious advantage.
Key Features
- On-Demand Rank Updates: Refresh rankings at any time — not just once daily
- Share of Voice (SoV) Tracking: Measures actual visibility and traffic share
- Tagging & Segmenting: Organize keywords by intent, funnel stage, or campaign
- Google SERP Features: Tracks rich results, ads, snippets, etc.
- Multi-User Dashboards: Great for agencies and large teams
Pros
- Incredibly fast and accurate keyword tracking
- Share of Voice metric gives more context than just rankings
- Clean, customizable reporting — easy to share with stakeholders
- Scales beautifully for agencies and large portfolios
- Integrates with GA, GSC, Data Studio, and more
Cons
- No keyword research or backlink tools — tracking only
- Can get pricey if you’re tracking tens of thousands of keywords
- Not ideal as a standalone SEO tool — best used in a stack
Why I Like AccuRanker as a Moz Alternative
Moz’s rank tracking always felt slow and limited in scope. AccuRanker gave me more control — I could check rankings anytime, segment keywords however I wanted, and actually see how much traffic I was winning. It’s a premium tool, but for campaigns where ranking data is critical, it’s worth every penny.
AccuRanker Pricing
Starts at $116/month for tracking 1,000 keywords (billed annually). Scales with volume. Free trial available.
Reviews
My Verdict
If you’re serious about rank tracking and want a tool that’s faster, smarter, and more scalable than Moz, AccuRanker is the clear winner. It’s not a full SEO suite — but it’s the best at what it does.
14. RankWatch
RankWatch is one of those under-the-radar tools I discovered while searching for a more budget-friendly rank tracker that could also handle audits and reporting.
It’s aimed at agencies and small businesses that need SEO insights at scale without paying enterprise prices. Compared to Moz, it offers more customizable reporting and broader keyword tracking options — especially helpful if you’re managing multiple clients or sites.
While it’s not as sleek as some of the newer platforms, it delivers where it counts.
Key Features
- Rank Tracking: Tracks keywords across multiple search engines, devices, and locations
- SEO Site Auditor: In-depth analysis with technical and on-page recommendations
- Backlink Analysis: Monitors backlink growth, anchor texts, and link quality
- Competitor Analysis: Tracks keyword visibility, rankings, and traffic share
- White-Label Reporting: Fully brandable reports for agencies and consultants
Pros
- Great keyword tracking flexibility — local, global, mobile, desktop
- Clean, customizable dashboards and white-label reports
- Combines rank tracking and audits in one platform
- Excellent value, especially for agencies handling bulk campaigns
- Supports bulk keyword uploads and domain monitoring
Cons
- Interface is functional but not as polished as competitors like Semrush
- Backlink index is smaller and less detailed than Ahrefs or Majestic
- Fewer third-party integrations or automation features
Why I Like RankWatch as a Moz Alternative
Moz’s rank tracking and audit features always felt just “okay” — not bad, but nothing special. RankWatch gave me more flexibility with keyword tracking (especially local SEO) and a much better client reporting workflow. For agencies or consultants who want control without complexity, it’s a great switch.
RankWatch Pricing
Plans start at $29/month (billed annually). 14-day free trial available.
Reviews
My Verdict
RankWatch is a no-frills, high-utility SEO platform. If Moz feels limiting and you’re looking for better reporting, local tracking, and flexibility — especially at scale — this tool delivers real value for the price.
15. Whitespark
Whitespark is the tool I reach for when local SEO is the goal. Moz has some local features, but Whitespark was built specifically to help businesses dominate in local pack results. From citation building to tracking local rankings and managing reviews, it’s tailor-made for agencies and businesses focused on location-based visibility.
I first used Whitespark for a multi-location client, and the difference in local performance tracking compared to Moz was night and day.
Key Features
- Local Rank Tracker: Tracks rankings in local packs, maps, and organic — down to ZIP code level
- Citation Finder: Identifies citation opportunities your competitors are using
- Reputation Builder: Collects and monitors online reviews across platforms
- Local SEO Audit: Evaluates local listing accuracy, visibility, and consistency
- Citation Management Service: Done-for-you citation building and cleanup
Pros
- One of the best tools for local SEO campaigns
- Hyper-targeted rank tracking with granular location options
- Great for managing multiple business listings across platforms
- Easy to explain to clients with visual, localized reports
- Strong support and resources for local strategy
Cons
- Not useful for national/global SEO campaigns
- Limited keyword research or backlink tools
- Doesn’t replace full SEO suites — built for local specialists
Why I Like Whitespark as a Moz Alternative
Moz Local was always kind of a “set and forget” feature — helpful, but shallow. Whitespark dives way deeper. It showed me how my clients were performing in map packs, helped us clean up outdated citations, and even uncovered new opportunities our competitors were leveraging. For local SEO, it’s in a different league.
Whitespark Pricing
Tools start at $25/month, with separate pricing for citation building services. Free tools also available.
Reviews
My Verdict
If your SEO work involves local rankings, Google Business Profiles, or multi-location clients, Whitespark is the upgrade Moz Local wishes it could be. It won’t help with global campaigns, but for location-focused SEO, it’s one of the most valuable tools I’ve used.
16. Yext
Yext is a heavyweight when it comes to local listings management and brand consistency across directories. I first used it on a franchise project where we needed to manage hundreds of location profiles across platforms like Google, Yelp, Apple Maps, and Facebook — something Moz Local couldn’t scale efficiently.
Unlike Moz, which offers a more basic listing sync, Yext gives you centralized control over how your business information appears everywhere online, plus added features like review monitoring and site search.
Key Features
- Listings Management: Syncs and updates business info across 200+ directories
- Review Monitoring & Response: Tracks and responds to customer reviews in one dashboard
- Publisher Control: Direct integrations with platforms like Google, Facebook, and Bing
- Analytics: Tracks engagement, clicks, and impressions across all listings
- AI-Powered Search: Site search and FAQ builder that improves internal search UX
Pros
- Unmatched directory reach and data control
- Great for franchises and multi-location businesses
- Strong integrations with major platforms (Google, Apple, Facebook, etc.)
- Streamlines local SEO, brand visibility, and reputation management
- Helpful analytics for proving local performance
Cons
- Pricing can get expensive for multi-location businesses
- Not useful for SEO tasks outside local presence management
- Some features may feel overkill for small businesses
Why I Like Yext as a Moz Alternative
Moz Local works well for small, single-location businesses — but once you start scaling, it struggles. Yext gave me the control I needed across 50+ locations, with consistent data, faster updates, and a better way to handle reviews. It’s a serious upgrade for local SEO at scale.
Yext Pricing
Starts at $199/year, with custom pricing.
Reviews
My Verdict
If local listings are a core part of your SEO strategy — especially at scale — Yext goes way beyond Moz in terms of reach, consistency, and control. It’s an enterprise-grade solution for serious local visibility.
17. Bing Webmaster Tools (Free)
Bing Webmaster Tools is one of those underrated freebies that I think more SEOs should pay attention to — especially if you’re looking to replace Moz with a mix of lean, focused tools.
It’s completely free, and while it obviously centers on Bing data, many of the insights and features overlap with what you’d typically use Moz for: site audits, keyword research, and indexing diagnostics.
I’ve used it alongside Google Search Console for years, and it’s surprisingly powerful for a tool that costs nothing.
Key Features
- Site Explorer: Visual breakdown of indexed pages, crawl stats, and structure
- SEO Reports & Analyzer: Highlights on-page issues like missing tags or broken links
- Keyword Research Tool: Based on actual Bing user queries — helpful for fresh ideas
- Backlink Analysis: Shows referring domains and link growth
- Indexing & Crawl Control: Submit URLs, sitemaps, and adjust crawl frequency
Pros
- 100% free — no pricing tiers, no limitations
- Great for getting a second opinion alongside Google Search Console
- Useful for technical SEO and content diagnostics
- Offers insights into Bing traffic, which still matters in some niches
- Easy to set up and sync with your site
Cons
- Data is limited to Bing’s search engine — not as comprehensive as Google-based tools
- No rank tracking or competitive research
- Interface is functional, but not as modern or customizable
Why I Like Bing Webmaster as a Moz Alternative
Moz was never great for technical SEO anyway — I mostly used it for basic audits and keyword checks. Bing Webmaster gives me that (for free), plus crawl insights, page-level diagnostics, and even keyword ideas. It’s not a full replacement, but it’s a no-cost way to cover some important gaps.
Bing Webmaster Pricing
Free forever. No upsells or paid features.
Reviews
My Verdict
If you’re building a lean SEO stack or just want an extra layer of visibility without extra cost, Bing Webmaster Tools is a smart addition. It’s not flashy, but for technical health checks and crawl diagnostics, it’s way more useful than it gets credit for.
Final Thoughts: Which Moz Alternative Is Right for You?
Moz has been a trusted name for years, but in today’s SEO landscape, it’s just not keeping pace. Whether you’re looking for deeper insights, faster workflows, or better value, there’s no shortage of tools that do more — and often do it better.
Some tools in this list, like SE Ranking or Serpstat, offer full-featured SEO platforms with broader functionality and cleaner UX. Others, like Majestic or Whitespark, fill very specific gaps Moz leaves open — whether that’s backlinks, local SEO, or competitive research.
But if you’re looking for something that reimagines how SEO should work — not just a replacement, but an upgrade — the SEO AI Agent by Writesonic is the one to try. It connects to all the tools you already use, runs the analysis for you, and builds out reports, briefs, audits — all from a single prompt.
No spreadsheets. No dashboards. Just smarter SEO.
👉 Ready to stop doing SEO the hard way?
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