AI search engines answer millions of questions daily without sending users to a single website. While some marketers are still obsessing over traditional SEO, the smartest ones are using generative engine optimization tools to dominate AI search results.
These tools ensure your brand gets mentioned when ChatGPT, Perplexity, or Google’s SGE answers questions in your industry.
This blog post covers the 10 best GEO tools that you can use to ensure your content gets cited, not buried.
| Tool Name | Description | Pricing |
| Writesonic AI Traffic Analytics | AI crawler detection and tracking across major AI tools like ChatGPT, Gemini, and more. | Free to use |
| Profound | Provides insights into AI search performance, tracking visibility and conversations | Custom pricing |
| HubSpot AI Search Grader | Analyzes brand visibility in AI search tools like ChatGPT, Perplexity, Gemini. | Free to use |
| Mangools AI Search Grader | Evaluates brand visibility and performance in AI search engines like ChatGPT. | Free with limited searches |
| Rankscale.ai | Tracks, analyzes, and optimizes brand visibility on AI search engines. | Membership packages available |
| Otterly.ai | Monitors brand visibility on AI search platforms like ChatGPT, Perplexity, Google AI Overviews. | Plans start at $29/month |
| Knowatoa.com | Helps understand AI search rankings and descriptions compared to competitors. | Free trial available. Paid plan starts at $49/month. |
| Peec.ai | Analyzes and improves brand performance on AI search platforms for marketing teams. | Paid plan starts at €120/month |
| Geordy.ai | Transforms URLs into GEO Ready content for AI and LLMs optimization. | Not specified |
| Kaifootprint.com | Helps improve visibility in AI-driven search environments, focusing on “SEO for AI.” | Free trial available. Paid plan starts at $99/month |
Top 10 Generative Engine Optimization Tools in 2025
Leading GEO tools offer unique approaches to optimizing content for AI-powered search engines. Each addresses different aspects of the AI visibility challenge, from monitoring to optimization. Let’s explore the top 10 GEO tools in this emerging space:
1. Writesonic
Writesonic is an advanced tool that helps to automate SEO, content, and GEO and boost revenue, all while cutting down costs by 70%. From research and content generation to optimization and publishing, the tool helps with everything.
Writesonic has expanded into GEO, helping brands ensure they’re visible and well-represented in AI searches like ChatGPT and Perplexity. It’s designed for marketers, content creators, and businesses looking to adapt to AI-driven search trends.
Here are the top Generative Engine Optimization (GEO) tools by Writesonic:
- AI Traffic Analytics
- Brand Presence
AI Traffic Analytics
AI Traffic Analytics Tracks visits from AI crawlers (like ChatGPT, Claude, Perplexity, Gemini) that traditional analytics miss, showing which pages they access and how they drive human traffic through citations, with no impact on site performance.
Brand Presence Explorer
Monitors your visibility score across leading AI models, benchmarks against competitors, identifies topics where you’re mentioned or missing, and tracks sentiment and citation sources over time.
Key features:
- AI crawler detection and tracking across major AI systems
- Content popularity analysis showing which pages AI systems prioritize
- Frequency tracking to understand AI revisitation patterns
- Detailed reports on AI crawler engagement with specific content types
Pros:
- Provides unique visibility into previously hidden AI crawler behavior
- Offers actionable insights for content optimization based on AI preferences
- Helps identify which content is likely to be cited in AI-generated responses
Cons:
- Relatively new technology still evolving with AI landscape
Pricing
Free trial available. Paid plan starts at $49/month.
Why I like it:
It addresses a critical blind spot in traditional analytics, revealing how AI systems interact with content before generating responses to user queries.
Why not give it a try and see the difference?
2. Profound
Profound is a platform for enterprise brands to optimize their visibility in AI search, emphasizing compliance, security, and reliability with features like single sign-on and automated backups.
What makes Profound unique is its enterprise-level approach, offering custom solutions for larger organizations looking to maintain visibility across the AI search ecosystem. The platform excels at identifying opportunities where brands can improve their representation in AI responses.
Key features:
- Answer Engine Insights: Track AI visibility and analyze AI responses.
- Conversation Explorer: Discover trends and measure audience queries.
- Agent Analytics: Track AI crawler visibility and content performance.
Pros:
- Tailored for enterprise needs with robust security and compliance features.
- Provides comprehensive insights into AI visibility.
Cons:
- Likely expensive due to its enterprise focus, which may not suit small businesses or individuals.
Pricing:
Custom Pricing
Why I like it:
I appreciate the depth of insights it provides for large brands, ensuring they stay competitive in AI search.
Why I don’t like it:
The tool is not accessible for smaller companies or those with limited budgets, limiting its reach.
3. HubSpot AI Search Grader
HubSpot’s AI Search Grader integrates seamlessly with their existing marketing ecosystem, making it ideal for teams already using HubSpot.
The tool analyzes brand visibility in AI search tools like ChatGPT, Perplexity, and Gemini, providing a score based on brand sentiment and share of voice. HubSpot AI Grader focuses on relevance analysis, authority metrics, and volume tracking, providing a comprehensive view of your content’s performance in AI search.
Key features:
- Analyzes visibility in multiple AI tools.
- Provides a holistic score and detailed analysis of strengths and weaknesses.
- Free to use multiple times for own brand or competitors.
Pros:
- Free to use, making it accessible for all.
- Easy to access and suitable for marketers, SEO experts, and blog administrators.
Cons:
- There may be in-depth limitations compared to paid tools.
- Only provides a snapshot, not ongoing tracking.
Pricing:
Free to use
Why I like it:
HubSpot AI Search Grader is a great starting point for anyone wanting to understand their brand’s AI search visibility without any cost, especially useful for small businesses.
Why I don’t like it:
It might not offer the detailed, ongoing tracking that larger organizations need for comprehensive strategies.
4. Mangools AI Search Grader
Mangools is a free GEO tool to evaluate brand visibility and performance in AI-powered search engines like ChatGPT, providing visibility percentage, average ranking position, and an AI Search Score.
Mangools AI Search Grader is particularly valuable for SEO professionals looking to bridge the gap between traditional SEO and GEO.
Key features:
- Identifies high-performing and relevant prompts to align with multiple AI responses.
- Provides competitor insights for benchmarking.
- Combines AI Search Grader insights with traditional SEO strategies for maximum visibility.
- Plans to support more AI models like Google’s Gemini and Claude in the future.
Pros:
- Free to use with limited usage, complementing traditional SEO tools from Mangools.
- Expanding support for more AI models, showing future potential.
Cons:
- Limited usage for free users, which may restrict deeper analysis.
- Currently, it only uses GPT 4o-mini, limiting its scope.
Pricing:
Free with limited searches
Why I like it:
Mangools AI Search Grader is a valuable free resource for initial assessments and understanding competitor performance, which is ideal for startups.
Why I don’t like it:
The free version has limitations and only starts with one AI model, which may not be enough for advanced users.
5. Rankscale
Rankscale is a GEO tool to track, analyze, and optimize brand visibility on AI search engines like Perplexity, ChatGPT, and AI Overviews, offering a comprehensive approach.
Rankscale is one of the most comprehensive LLM visibility audit tools in the market. Its website analysis, citation analysis, performance tracking, and competitor monitoring features provide valuable insights into how your brand compares to others in AI-generated responses.
Key features:
- Site audit to see how it performs in AI search.
- Content optimization for better AI search rankings.
- Monitor citations and brand sentiments.
- Competitor analysis to outpace them.
- Track your website’s presence in search results.
Pros:
- Comprehensive approach to GEO, suitable for businesses serious about AI search optimization.
- Helps in optimizing content, which is crucial for visibility.
Cons:
- Pricing not specified, which might be a barrier for some.
- May require a subscription for full features, which can potentially overkill for small users.
Pricing:
Membership packages available
Why I like it:
Rankscale offers a full suite of tools for GEO, essential for brands looking to integrate AI search strategies deeply.
Why I don’t like it:
Without knowing the pricing, it’s hard to gauge affordability, and it might be too complex for some users.
6. Otterly
Otterly.ai specializes in link and brand mention tracking across AI search platforms. The advanced generative engine optimization tool helps to monitor critical content, brand, and links across AI tools like ChatGPT, Google AI Overviews, and Perplexity.
Brand monitoring in AI search has become essential as more users rely on AI for information gathering. And Otterly.ai helps with the same.
Key features:
- Automatic tracking of brand mentions and links, saving time.
- Supports dedicated country monitoring.
- Link citation, brand position, and brand sentiment tracking.
- Generates fully automated weekly reports.
Pros:
- Provides insights into AI search performance.
- Automated monitoring is key in digital marketing, covering multiple AI search platforms.
- Offers both free and paid options, making it flexible.
Cons:
- Accuracy of tracking might vary, which could affect reliability.
- Paid plans may be required for advanced features, adding cost.
Pricing:
Plans start at $29/month.
Why I like it:
Automation is crucial for efficiency, and it’s great for brands needing to monitor mentions across platforms.
Why I don’t like it:
I need to ensure the accuracy and pricing fit my needs, as variability could be a concern.
7. Knowatoa
Knowatoa focuses on AI search discovery and competitor rankings, helping brands understand how AI models perceive them and their competitors. This insight is crucial for developing effective GEO strategies.
Knowatoa’s strength lies in its ability to analyze AI perceptions of brands, providing a unique perspective that other tools may miss. Understanding GEO vs SEO is crucial for developing an effective digital strategy.
Key features:
- Cross AI model tracking, focusing on questions important for sales and leads.
- Compares with competitors, providing insights into rankings.
Pros:
- Focuses on AI search rank tracking, which is the core of GEO, making it essential.
- Provides insights into competitor performance, aiding strategy.
Cons:
- May not be as comprehensive as some other tools, limiting depth.
- Pricing is not specified, which could be a barrier to adoption.
Pricing:
Free trial available. Paid plan starts at $49/month.
Why I like it:
Knowatoa is specifically designed for AI search rank tracking, aligning with GEO’s needs.
Why I don’t like it:
It’s hard to recommend widely without pricing details, and it may lack advanced features.
8. Peec.ai
Peec.ai is another generative engine optimization tool that helps to track, analyze, and improve brand performance on AI search platforms, focusing on LLM-based answer engines. Its comprehensive visibility tracking across different AI language models provides valuable insights into how your content performs across the AI ecosystem.
Peec.ai emphasizes data-driven insights, making it particularly valuable for larger organizations with complex content strategies. Regular AI visibility tracking allows brands to monitor how they’re represented in AI-generated responses.
Key features:
- Analyze, track, and improve AI search ranking, with brand visibility tracking.
- Identify sources for AI chats that can help you get featured.
- Benchmark performance against competitors.
Pros:
- Clear pricing structure.
- Get data-driven insights.
- Tailored for marketing teams, offering detailed analytics and benchmarking.
- Track progress against different AI language models, and across different timelines.
Cons:
- Cost could be a barrier for smaller teams or budgets.
Pricing:
Paid plan starts at €120/month
Why I like it:
The platform is designed specifically for marketing teams, offering relevant features for their needs, with clear pricing.
Why I don’t like it:
The cost might be high for some small-scale businesses or individuals.
9. Geordy.ai
Geordy.ai takes a unique approach, focusing specifically on content transformation for AI readiness. Rather than just monitoring performance, it helps brands actively optimize their content for AI consumption.
Geordy.ai transforms URLs into GEO-ready content for optimization in AI and LLMs, simplifying the process. This proactive approach addresses one of the key challenges in GEO: creating content that AI systems can easily understand and reference.
Optimizing for AI responses requires a deep understanding of how AI models process and prioritize information.
Key features:
- Automated content transformation for GEO, making it fast and easy.
- Generate files that format your content for AI accessibility.
- Precise, automatic, and built for AI-first indexing.
Pros:
- Simplifies optimizing content for AI search, saving time and effort.
- Fast and automated, which is efficient for content creators.
Cons:
- Details on how it works are not clear, which could raise questions.
- Pricing not specified, making it hard to assess value.
Pricing:
Not specified
Why I like it:
The tool promises to make content GEO-ready with ease, which could be very helpful for content optimization.
Why I don’t like it:
Without knowing more about its functionality and pricing, it’s hard to fully endorse it for serious use.
10. Kaifootprint.com
KAI Footprint is a free analytics tool helping brands understand and improve their visibility in AI-generated search results, particularly in models like ChatGPT, Perplexity, Google AI, and DeepSeek.
KAI Footprint combines AI brand analytics with educational resources on “SEO for AI,” making it ideal for teams looking to build their GEO capabilities. Its pricing model includes a free tier with limited features, making it accessible for businesses of all sizes.
Key features:
- AI Brand Analytics and Competitor Monitoring.
- Improve AI Visibility, with custom reporting in paid tiers.
- Offers a community and weekly newsletter for updates.
Pros:
- Provides valuable insights into AI model perceptions.
- Includes a community and newsletter, adding value for marketers.
Cons:
- Free tier might not be sufficient for detailed analysis.
- Paid tiers are required for advanced features like custom reporting and API access, adding cost.
Pricing:
Free trial available. Paid plan starts at $99/month.
Why I like it:
It’s free to start, and the insights into AI model perceptions are valuable for initial assessments.
Why I don’t like it:
The free tier might not meet all needs, and the paid tiers have costs that could limit access.
The Future of AI Search and What It Means for Marketers
Here are several trends shaping the future of GEO:
1. Multimodal Optimization
The integration of text, image, and audio optimization is becoming increasingly important as AI systems become more sophisticated. Enhanced schema markup implementation and visual search processing capabilities will be crucial for maintaining visibility.
2. Real-time Data Integration
Implementation of Retrieval-Augmented Generation (RAG) is changing how AI systems access and utilize information. This places greater emphasis on fresh content and real-time updates, requiring more sophisticated monitoring tools.
3. Entity-Based Optimization
The shift from keyword-based to entity-based optimization represents a fundamental change in how we approach content creation. Enhanced knowledge graph integration will be crucial for improving visibility in AI-generated responses.
Explore more about GEO trends.
Optimize your content for GEO using Chatsonic
The rise of AI-powered search represents both a challenge and an opportunity for digital marketers. Those who adapt quickly, leveraging the right GEO tools and strategies, will maintain visibility and relevance in this new GEO + SEO space.
The most successful businesses will be those that develop integrated approaches that address both traditional search and AI-powered search. The key is to start building your GEO capabilities now, establishing a foundation for future success in an AI-first search landscape.
AI Traffic Analytics by Writesonic is one of the best GEO tools helping track which AI chatbots visit your website, what content they access, and how often. Why not give it a try and see the difference?
![What is Generative Engine Optimization: The Complete Guide [2025]](/wp-content/uploads/5.2.png)
